Making the Most of Your Influencer Marketing Budget
•Download as PPTX, PDF•
1 like•143 views
This document provides guidance on developing an effective influencer marketing budget and campaign. It outlines key steps like evaluating objectives, choosing tactics, identifying relevant platforms and influencer niches, determining campaign management options, and selecting the appropriate type and number of influencers needed based on reach, fees, engagement rates, and other factors. An example case study is also presented of a successful year-long blog ambassador campaign for a food brand that utilized recipe content across multiple influencers and platforms and drove strong engagement metrics.
Report
Share
Report
Share
Recommended
Bisquick
The document proposes updates to the Bisquick.com website to target young, digitally savvy moms. It recommends transforming the site from a "refrigerator" that passively provides product and recipe information, into an active "kitchen" that engages users through user-submitted recipes, kids activities, dynamic coupons, and editorial content. These changes aim to attract moms to the site, encourage them to explore Bisquick products, and inspire breakfast preparation through an engaging online experience.
Bungalow 9 case study
The document outlines Bungalow 9's social media marketing strategy to build its online presence and brand engagement. Key aspects included creating engaging content for Facebook and Twitter, hosting contests and events to generate buzz, and leveraging influencers and bloggers to generate reviews. The strategy led to increased Facebook likes and engagement as well as positive word-of-mouth marketing through retweets and shares.
Help her grow
This document outlines a digital marketing campaign by Kellogg's Special K Cereal Bars to engage mothers of teenage girls. The campaign, called "Help Her Grow", aims to position Special K bars as a healthy snack that promotes wellness in teenage girls. Goals are to increase brand awareness and sales of Special K bars through social media engagement of mothers who want to help their daughters grow up strong and confident. Tactics include creating a Facebook page, blog, and Pinterest content to share healthy recipes and parenting tips. The budget is $10,000 to be used mainly on Google Adwords and Adsense advertising.
Kate Spade Case Study
Kate Spade launched a marketing campaign to increase email subscribers and brand engagement online and in stores. The campaign directed consumers to a website where they could register by filling out a simple form to receive emails. Consumers could also enter by using print pieces in stores or an iPad with a sales associate. After registering, consumers could share the promotion on social media and upload photos on Instagram for bonus entries to win one of three grand prizes of a $1,500 Kate Spade gift card.
#Milk4kids
The document summarizes a social media campaign called #Milk4Kids that was conducted to raise donations and awareness for the organization Milk Life. The campaign resulted in a spike in engagement on Twitter for the #Milk4Kids hashtag and $1,701 in donations during a one day event. However, awareness and donations only improved slightly from the previous year. The document proposes strategies for future campaigns, such as improved planning, stronger branding for Milk4Kids and Milk Life, building momentum before events, and increased community outreach, in order to achieve greater awareness, sustainable donations, and engagement.
Bcm intro presentation updated
Jesse and Steve started a beer cap map company called JonCo Industries that is seeing strong sales. The document outlines three OKRs (objectives and key results) to further grow the business. The first OKR aims to increase daily sales to 100 and boost website traffic. The second OKR seeks to expand social media marketing through platforms like Facebook, Instagram and Pinterest. The third OKR explores selling beer cap maps to local breweries and restaurants to reach new customers.
Bcm intro presentation
This document outlines objectives and key results for the Beer Cap Maps company. OKR 1 aims to increase sales by growing daily sales to 100, increasing weekly site traffic by 30%, purchasing adwords, and linking social media to the website. OKR 2 seeks to increase marketing through social media by launching accounts on Pinterest and Instagram, gaining over 650 Facebook likes, and achieving a 25% customer review rate. OKR 3 explores profitability through new outlets by contacting local breweries and restaurants to display and promote Beer Cap Maps.
NMDL Splenda
The Splenda digital marketing campaign aims to increase brand awareness and loyalty through blogger outreach, social media stunts, and media coverage centered around the theme of Splenda being the "Sweetest Serendipity." Key tactics include developing relationships with bloggers who will create content highlighting Splenda, pop-up stands providing Splenda samples to gather social media posts, and SEO optimization. The campaign's success will be evaluated based on increases in sales, social media followers, and the reach of campaign content. The estimated budget is $1.5-2 million.
Recommended
Bisquick
The document proposes updates to the Bisquick.com website to target young, digitally savvy moms. It recommends transforming the site from a "refrigerator" that passively provides product and recipe information, into an active "kitchen" that engages users through user-submitted recipes, kids activities, dynamic coupons, and editorial content. These changes aim to attract moms to the site, encourage them to explore Bisquick products, and inspire breakfast preparation through an engaging online experience.
Bungalow 9 case study
The document outlines Bungalow 9's social media marketing strategy to build its online presence and brand engagement. Key aspects included creating engaging content for Facebook and Twitter, hosting contests and events to generate buzz, and leveraging influencers and bloggers to generate reviews. The strategy led to increased Facebook likes and engagement as well as positive word-of-mouth marketing through retweets and shares.
Help her grow
This document outlines a digital marketing campaign by Kellogg's Special K Cereal Bars to engage mothers of teenage girls. The campaign, called "Help Her Grow", aims to position Special K bars as a healthy snack that promotes wellness in teenage girls. Goals are to increase brand awareness and sales of Special K bars through social media engagement of mothers who want to help their daughters grow up strong and confident. Tactics include creating a Facebook page, blog, and Pinterest content to share healthy recipes and parenting tips. The budget is $10,000 to be used mainly on Google Adwords and Adsense advertising.
Kate Spade Case Study
Kate Spade launched a marketing campaign to increase email subscribers and brand engagement online and in stores. The campaign directed consumers to a website where they could register by filling out a simple form to receive emails. Consumers could also enter by using print pieces in stores or an iPad with a sales associate. After registering, consumers could share the promotion on social media and upload photos on Instagram for bonus entries to win one of three grand prizes of a $1,500 Kate Spade gift card.
#Milk4kids
The document summarizes a social media campaign called #Milk4Kids that was conducted to raise donations and awareness for the organization Milk Life. The campaign resulted in a spike in engagement on Twitter for the #Milk4Kids hashtag and $1,701 in donations during a one day event. However, awareness and donations only improved slightly from the previous year. The document proposes strategies for future campaigns, such as improved planning, stronger branding for Milk4Kids and Milk Life, building momentum before events, and increased community outreach, in order to achieve greater awareness, sustainable donations, and engagement.
Bcm intro presentation updated
Jesse and Steve started a beer cap map company called JonCo Industries that is seeing strong sales. The document outlines three OKRs (objectives and key results) to further grow the business. The first OKR aims to increase daily sales to 100 and boost website traffic. The second OKR seeks to expand social media marketing through platforms like Facebook, Instagram and Pinterest. The third OKR explores selling beer cap maps to local breweries and restaurants to reach new customers.
Bcm intro presentation
This document outlines objectives and key results for the Beer Cap Maps company. OKR 1 aims to increase sales by growing daily sales to 100, increasing weekly site traffic by 30%, purchasing adwords, and linking social media to the website. OKR 2 seeks to increase marketing through social media by launching accounts on Pinterest and Instagram, gaining over 650 Facebook likes, and achieving a 25% customer review rate. OKR 3 explores profitability through new outlets by contacting local breweries and restaurants to display and promote Beer Cap Maps.
NMDL Splenda
The Splenda digital marketing campaign aims to increase brand awareness and loyalty through blogger outreach, social media stunts, and media coverage centered around the theme of Splenda being the "Sweetest Serendipity." Key tactics include developing relationships with bloggers who will create content highlighting Splenda, pop-up stands providing Splenda samples to gather social media posts, and SEO optimization. The campaign's success will be evaluated based on increases in sales, social media followers, and the reach of campaign content. The estimated budget is $1.5-2 million.
Case Study: "A Love Affair With Bacon"
This document discusses a case study for Maple Leaf Foods' "Change Your Life with Bacon" marketing campaign. The campaign aimed to increase household penetration of their Ready Crisp Bacon product and elevate the bacon category. They achieved this through developing a great insight about bacon that connected to truth in a simple way. They executed digitally through the right partners and tailored content, resulting in over 2.3 million voluntary views, 10 million social impressions, and a 14% year-over-year increase in sales with no other marketing support.
How Social Media Can Bring Your Event To Life
A complete breakdown of social media best practices before, during, and after an event. Includes a case study guide using CANFEST, the world's largest canned beer festival, an event owned by The Abbi Agency
Why It Pays to Be Likeable
This document outlines how small businesses can use social media, specifically Facebook, to grow their customer base. It notes that Facebook has over 1.3 billion monthly active users and that the average user has a network of about 200 people. It then discusses how businesses can use targeted advertising and content to engage current customers and reach new potential customers through their friends on social media. The document provides 10 easy steps for small businesses to utilize social media marketing, including personalizing pages, engaging customers with content and promotions, and acquiring new clients through their expanded social networks. It highlights how the company Likeable can help businesses implement an effective social media strategy.
Why It Pays to Be #Likeable
Learn how to grow your biz in 30 minutes with this slideshow and find out why it pays to be likeable.
Social Media Case Study: Initiating Social Shopping For The Brand @home Stores
This document summarizes the social media marketing campaign conducted by WATConsult for @home stores to increase brand awareness and sales. Key aspects of the campaign included conducting engaging campaigns on Facebook and Twitter around themes like home decor and festivals. As a result of creative initiatives like competitions and promotions, @home saw significant growth in social media followers and engagement. They also observed tangible business results like increased footfalls and sales. The case study demonstrates how social media can be leveraged effectively for a retail brand to discover and attract new customers.
Gillette presentation
Gillette wants to expand its target audience from mainly men ages 20-40 to also include women ages 20-35 who enjoy sports and an active lifestyle. The document recommends that Gillette use Pinterest and Twitter to connect with this new female audience by creating pins and tweets about popular shows and sports that include coupons and promotions. It also suggests measuring the success of these social media efforts through analytics like retweets, repins, and clicks to gauge engagement. With a focused content marketing strategy and budget to hire a social media manager, the document believes Gillette can effectively gain female customers without spending excessively.
Visual storytelling 2014 webinar
This document summarizes a webinar on visual storytelling in marketing. It introduces the speakers, Ekaterina Walter and Jessica Gioglio, and discusses how visuals are processed more quickly by the brain than text. It then explores how various visual formats like infographics, photos on Pinterest and videos on YouTube and Slideshare can boost engagement. Specific examples from Dunkin' Donuts' social media strategy are provided, like how they leverage user-generated content and custom content for each platform. The importance of celebrating fans and putting them at the center of visual stories is emphasized.
Final presentation adv420
The Detroit Pistons' digital strategy aims to increase fan interaction through social media platforms like Facebook and Instagram. It will utilize hashtags like #PistonstoDetroit to mark the team's move to a new arena and allow fans to share memories of the old Palace of Auburn Hills. The strategy targets Detroit area residents ages 15-29 and will use promoted posts, an email list, videos and photos to engage fans and drive traffic to giveaways partnered with sponsors like Little Caesars Pizza.
7 ways to grow your business during the holiday season with Post Planner
This document outlines 7 ways for businesses to grow during the holiday season through social media. It discusses:
1) Asking for engagement on social media to leverage word-of-mouth referrals.
2) Listening to customers and responding to both positive and negative comments to build trust.
3) Advertising on social media platforms like Facebook and Instagram to increase post reach.
4) Creating compelling limited-time offers to drive traffic and leads.
5) Using video and live video to engage audiences and showcase the business.
6) Partnering with influencers who can promote offers to their followers.
7) Automating social media activities and content creation using tools to save time.
Social media insights for newspaper media sales professionals
Traditional media organizations are struggling to maintain revenue through advertising sales. In May 2012, Big Reach Learning, headed by Maura Hanley hired Social Media Concierge, Debbie Horovitch, founder of Social Sparkle & Shine to create a custom presentation for the media sales professionals of The Globe and Mail, Canada's largest daily business newspaper. Debbie & Maura have both worked for many years as senior level media buyers at advertising agencies, and were able to identify insights for how traditional, digital and editorial sales staff at The Globe and Mail could use social media to gain competitive information and insights and consultative sales information to support INCREASED digital and media sales (volume of $ and inventory). If you would like to discuss app marketing, media sales in the social era, or hire Debbie or Maura to speak at your North American newspaper, contact Debbie at 416-553-2157 or email debbie.horovitch@gmail.com
http://theSparkleAgency.com
110405 Linkedin Face Marketing Presentation
How to put a social media plan together for your business with video highlights. Presentation given at Travel Technology Show, 9 Feb 2011 Presentation is tailored for travel companies but key messages for any size of business.
Increase the Authority of Your Events With Celebrity Google+ Hangouts on Air
Watch the video of my presentation here: http://youtu.be/LX8fnAyutUo
Presentation for Meeting Planning & Event Professionals at the Event Solutions Conference & Trade Show in Las Vegas.
March 24th 2014
If you'd like to request a custom presentation for your audience or event, please let me know here: http://www.thesparkleagency.com/celebrity-hangouts-on-air/request-a-hangout-on-air-presentation/
Google SEO & Google Adwords Optimization
Email, Push, and Marketing Best Practices
This document provides recommendations for digital content businesses to drive more engagement, reach more readers, and generate outbound campaign ideas. It discusses promoting digital editions through websites, social media like Facebook, and subscription offers. It also offers tips for social media marketing, email marketing best practices, and using events and tracking stats to find readers.
Starbucks At Home - Digital Media Strategy
This document outlines Starbucks' strategy to market their at-home coffee products. It aims to target busy consumers who enjoy Starbucks but don't always have time to visit stores. The strategy involves using social media, blogging, Google AdWords and other digital marketing tactics to engage target audiences like mothers, office workers and seniors. It will monitor hashtags, partner with bloggers and measure sales to promote packaged coffee, K-cups and other single-serve options.
Starbucks Digital Strategy Plan
Starbucks' 2014 digital strategy plan aims to get consumers more engaged with the brand on digital media by creating appealing content and contests on social media networks and their website. The plan targets generation Y consumers and focuses on improving search engine optimization, promoting products on social media, grabbing attention with intriguing content, making purchases easy online and through their app, and getting feedback to improve engagement over time. Starbucks will measure success based on increases in social media engagement and app usage.
Creating Sharability - How to Create Features in Your Product That Encourage ...
If you want to generate traffic through social media, you need to give users something they'll want to share. ("Lightning Talk" presented at SF Growth Hacker meetup.)
Skyfest Facebook Marketing - Case Study
The document provides details about the Skyfest event held in Hyderabad from December 23-27, 2015. It discusses the objectives of creating awareness, engaging fans, and increasing footfall through a Facebook marketing campaign. Key activities included posting content like photos, videos and trivia, boosting posts, and running Facebook ads to promote the event and sell tickets. The campaign was successful, receiving high engagement and reaching hundreds of thousands of people, leading to increased ticket sales for the inaugural festival.
What Minnesota Nonprofits can learn from Travail's Kickstarter Success
Travail Kitchen, a hugely popular Minnesota restaurant, raised $75,000 on the crowdfunding website Kickstarter in less than six hours in 2013. The funding wasn’t for charity, instead to help the restaurant’s owners build a new, larger location. The campaign has raised $255,669 to date from 1,090 donors.
So, what can Minnesota nonprofits and schools learn from this wildly successful fundraising campaign by a for-profit business? Join GiveMN Digital Strategist Jeff Achen and Travail’s Director of Business and Development Megan Leafblad to dissect this campaign and share some of the key takeaways.
NMDL Final Presentation: Crystal Light
This document proposes a digital media strategy to promote Crystal Light Mocktails. The goals are to increase profits for Crystal Light by 3% and make it the preferred beverage mixer for women ages 21-35. The strategy includes creating engaging blog content, using social media platforms like Twitter, Facebook, and Pinterest to share the content and offer promotions. It also proposes a mobile app game to promote the mocktails and using Google AdWords search ads. The budget is $30,000 and the campaign will launch nationwide in May 2012 with heavier promotion in the summer.
The Holy Grail of Social Media success
A 15 minutes presentation on the key mental model behind successful social media presence for brands, with IPC Media's examples on Horse&Hound and Goodtoknow.co.uk
More Related Content
What's hot
Case Study: "A Love Affair With Bacon"
This document discusses a case study for Maple Leaf Foods' "Change Your Life with Bacon" marketing campaign. The campaign aimed to increase household penetration of their Ready Crisp Bacon product and elevate the bacon category. They achieved this through developing a great insight about bacon that connected to truth in a simple way. They executed digitally through the right partners and tailored content, resulting in over 2.3 million voluntary views, 10 million social impressions, and a 14% year-over-year increase in sales with no other marketing support.
How Social Media Can Bring Your Event To Life
A complete breakdown of social media best practices before, during, and after an event. Includes a case study guide using CANFEST, the world's largest canned beer festival, an event owned by The Abbi Agency
Why It Pays to Be Likeable
This document outlines how small businesses can use social media, specifically Facebook, to grow their customer base. It notes that Facebook has over 1.3 billion monthly active users and that the average user has a network of about 200 people. It then discusses how businesses can use targeted advertising and content to engage current customers and reach new potential customers through their friends on social media. The document provides 10 easy steps for small businesses to utilize social media marketing, including personalizing pages, engaging customers with content and promotions, and acquiring new clients through their expanded social networks. It highlights how the company Likeable can help businesses implement an effective social media strategy.
Why It Pays to Be #Likeable
Learn how to grow your biz in 30 minutes with this slideshow and find out why it pays to be likeable.
Social Media Case Study: Initiating Social Shopping For The Brand @home Stores
This document summarizes the social media marketing campaign conducted by WATConsult for @home stores to increase brand awareness and sales. Key aspects of the campaign included conducting engaging campaigns on Facebook and Twitter around themes like home decor and festivals. As a result of creative initiatives like competitions and promotions, @home saw significant growth in social media followers and engagement. They also observed tangible business results like increased footfalls and sales. The case study demonstrates how social media can be leveraged effectively for a retail brand to discover and attract new customers.
Gillette presentation
Gillette wants to expand its target audience from mainly men ages 20-40 to also include women ages 20-35 who enjoy sports and an active lifestyle. The document recommends that Gillette use Pinterest and Twitter to connect with this new female audience by creating pins and tweets about popular shows and sports that include coupons and promotions. It also suggests measuring the success of these social media efforts through analytics like retweets, repins, and clicks to gauge engagement. With a focused content marketing strategy and budget to hire a social media manager, the document believes Gillette can effectively gain female customers without spending excessively.
Visual storytelling 2014 webinar
This document summarizes a webinar on visual storytelling in marketing. It introduces the speakers, Ekaterina Walter and Jessica Gioglio, and discusses how visuals are processed more quickly by the brain than text. It then explores how various visual formats like infographics, photos on Pinterest and videos on YouTube and Slideshare can boost engagement. Specific examples from Dunkin' Donuts' social media strategy are provided, like how they leverage user-generated content and custom content for each platform. The importance of celebrating fans and putting them at the center of visual stories is emphasized.
Final presentation adv420
The Detroit Pistons' digital strategy aims to increase fan interaction through social media platforms like Facebook and Instagram. It will utilize hashtags like #PistonstoDetroit to mark the team's move to a new arena and allow fans to share memories of the old Palace of Auburn Hills. The strategy targets Detroit area residents ages 15-29 and will use promoted posts, an email list, videos and photos to engage fans and drive traffic to giveaways partnered with sponsors like Little Caesars Pizza.
7 ways to grow your business during the holiday season with Post Planner
This document outlines 7 ways for businesses to grow during the holiday season through social media. It discusses:
1) Asking for engagement on social media to leverage word-of-mouth referrals.
2) Listening to customers and responding to both positive and negative comments to build trust.
3) Advertising on social media platforms like Facebook and Instagram to increase post reach.
4) Creating compelling limited-time offers to drive traffic and leads.
5) Using video and live video to engage audiences and showcase the business.
6) Partnering with influencers who can promote offers to their followers.
7) Automating social media activities and content creation using tools to save time.
Social media insights for newspaper media sales professionals
Traditional media organizations are struggling to maintain revenue through advertising sales. In May 2012, Big Reach Learning, headed by Maura Hanley hired Social Media Concierge, Debbie Horovitch, founder of Social Sparkle & Shine to create a custom presentation for the media sales professionals of The Globe and Mail, Canada's largest daily business newspaper. Debbie & Maura have both worked for many years as senior level media buyers at advertising agencies, and were able to identify insights for how traditional, digital and editorial sales staff at The Globe and Mail could use social media to gain competitive information and insights and consultative sales information to support INCREASED digital and media sales (volume of $ and inventory). If you would like to discuss app marketing, media sales in the social era, or hire Debbie or Maura to speak at your North American newspaper, contact Debbie at 416-553-2157 or email debbie.horovitch@gmail.com
http://theSparkleAgency.com
110405 Linkedin Face Marketing Presentation
How to put a social media plan together for your business with video highlights. Presentation given at Travel Technology Show, 9 Feb 2011 Presentation is tailored for travel companies but key messages for any size of business.
Increase the Authority of Your Events With Celebrity Google+ Hangouts on Air
Watch the video of my presentation here: http://youtu.be/LX8fnAyutUo
Presentation for Meeting Planning & Event Professionals at the Event Solutions Conference & Trade Show in Las Vegas.
March 24th 2014
If you'd like to request a custom presentation for your audience or event, please let me know here: http://www.thesparkleagency.com/celebrity-hangouts-on-air/request-a-hangout-on-air-presentation/
Google SEO & Google Adwords Optimization
Email, Push, and Marketing Best Practices
This document provides recommendations for digital content businesses to drive more engagement, reach more readers, and generate outbound campaign ideas. It discusses promoting digital editions through websites, social media like Facebook, and subscription offers. It also offers tips for social media marketing, email marketing best practices, and using events and tracking stats to find readers.
Starbucks At Home - Digital Media Strategy
This document outlines Starbucks' strategy to market their at-home coffee products. It aims to target busy consumers who enjoy Starbucks but don't always have time to visit stores. The strategy involves using social media, blogging, Google AdWords and other digital marketing tactics to engage target audiences like mothers, office workers and seniors. It will monitor hashtags, partner with bloggers and measure sales to promote packaged coffee, K-cups and other single-serve options.
Starbucks Digital Strategy Plan
Starbucks' 2014 digital strategy plan aims to get consumers more engaged with the brand on digital media by creating appealing content and contests on social media networks and their website. The plan targets generation Y consumers and focuses on improving search engine optimization, promoting products on social media, grabbing attention with intriguing content, making purchases easy online and through their app, and getting feedback to improve engagement over time. Starbucks will measure success based on increases in social media engagement and app usage.
Creating Sharability - How to Create Features in Your Product That Encourage ...
If you want to generate traffic through social media, you need to give users something they'll want to share. ("Lightning Talk" presented at SF Growth Hacker meetup.)
Skyfest Facebook Marketing - Case Study
The document provides details about the Skyfest event held in Hyderabad from December 23-27, 2015. It discusses the objectives of creating awareness, engaging fans, and increasing footfall through a Facebook marketing campaign. Key activities included posting content like photos, videos and trivia, boosting posts, and running Facebook ads to promote the event and sell tickets. The campaign was successful, receiving high engagement and reaching hundreds of thousands of people, leading to increased ticket sales for the inaugural festival.
What Minnesota Nonprofits can learn from Travail's Kickstarter Success
Travail Kitchen, a hugely popular Minnesota restaurant, raised $75,000 on the crowdfunding website Kickstarter in less than six hours in 2013. The funding wasn’t for charity, instead to help the restaurant’s owners build a new, larger location. The campaign has raised $255,669 to date from 1,090 donors.
So, what can Minnesota nonprofits and schools learn from this wildly successful fundraising campaign by a for-profit business? Join GiveMN Digital Strategist Jeff Achen and Travail’s Director of Business and Development Megan Leafblad to dissect this campaign and share some of the key takeaways.
NMDL Final Presentation: Crystal Light
This document proposes a digital media strategy to promote Crystal Light Mocktails. The goals are to increase profits for Crystal Light by 3% and make it the preferred beverage mixer for women ages 21-35. The strategy includes creating engaging blog content, using social media platforms like Twitter, Facebook, and Pinterest to share the content and offer promotions. It also proposes a mobile app game to promote the mocktails and using Google AdWords search ads. The budget is $30,000 and the campaign will launch nationwide in May 2012 with heavier promotion in the summer.
The Holy Grail of Social Media success
A 15 minutes presentation on the key mental model behind successful social media presence for brands, with IPC Media's examples on Horse&Hound and Goodtoknow.co.uk
What's hot (20)
Social Media Case Study: Initiating Social Shopping For The Brand @home Stores
Social Media Case Study: Initiating Social Shopping For The Brand @home Stores
7 ways to grow your business during the holiday season with Post Planner
7 ways to grow your business during the holiday season with Post Planner
Social media insights for newspaper media sales professionals
Social media insights for newspaper media sales professionals
Increase the Authority of Your Events With Celebrity Google+ Hangouts on Air
Increase the Authority of Your Events With Celebrity Google+ Hangouts on Air
Creating Sharability - How to Create Features in Your Product That Encourage ...
Creating Sharability - How to Create Features in Your Product That Encourage ...
What Minnesota Nonprofits can learn from Travail's Kickstarter Success
What Minnesota Nonprofits can learn from Travail's Kickstarter Success
Viewers also liked
Company Profile Beone Solution
BeOne Solution adalah perusahaan yang bergerak di bidang IT dengan latar belakang SAP yang terintegrasi secara akurat dengan sistem aplikasi yang dibangun untuk kebutuhan perusahaan Anda. - See more at: http://beone-solution.com/profile/#sthash.plOnEXgK.dpuf
10 avances tecnológicos
El documento resume 10 avances tecnológicos importantes, incluyendo el teléfono, la energía solar, la fibra óptica, Internet, la navegación GPS, las baterías, los vehículos eléctricos y la bombilla eléctrica. Estos avances han permitido la comunicación rápida, el acceso a información en cualquier lugar del mundo, el transporte de energía de manera portátil y el desarrollo de tecnologías más limpias y sostenibles.
Spark Your Creativity with Cutting Edge Campaigns
We all know Influencers are huge necessities in our marketing mix, but outside of leveraging a few bloggers for a handful of campaigns, how much further have you explored the Influencer space? Have you ventured into Vine, perused your options with Periscope, investigated Instagram or even visited the idea of Virtual Reality?
In this interactive session, Crystal Duncan from IZEA will talk about cutting edge campaigns that are being done in the food vertical in an effort to spark your creativity for future plans you are putting together. Come prepared with your thirst for knowledge and your hunger for creativity!
Capitulo 1 - Computacion en la nube
Este documento resume las tendencias tecnológicas de la década en computación en la nube según consultoras y medios de comunicación. Explica que la computación en la nube se está adoptando rápidamente y se espera que sea el modelo predominante para las organizaciones. También define computación en la nube, describe sus características clave y discute su consolidación como una tecnología estratégica.
, medidas de dispersion
Este documento explica varias medidas de dispersión como la desviación típica, varianza, rango y coeficiente de variación. La desviación típica mide la distancia entre los valores de una distribución y la media, mientras que la varianza mide la distancia entre cada valor y la media al cuadrar las diferencias. El rango es la diferencia entre el valor máximo y mínimo. El coeficiente de variación expresa la desviación típica como porcentaje de la media para comparar la dispersión entre distribuciones.
Earth’s place in the universe
The document discusses Earth's place in the solar system. It provides information about the inner and outer planets, including their diameters, rotation periods, and distances from the sun. Specific details are given about Earth, such as it being the third planet from the sun and having conditions suitable for life. The document also describes Earth's moon, noting it is responsible for Earth's oceans and is the only celestial body humans have visited. To demonstrate the vast distances in the solar system, the document proposes using a football field to represent the scale of Earth and the sun's distance, with a student holding a pencil at one end as Earth.
coeficiente de correlacion
El documento explica los coeficientes de correlación de Pearson y Spearman. El coeficiente de Pearson mide la relación lineal entre dos variables cuantitativas, mientras que el coeficiente de Spearman es una medida no paramétrica de correlación que es menos sensible a valores atípicos. Ambos coeficientes oscilan entre -1 y 1, indicando correlaciones negativas o positivas respectivamente.
Cajun Sausage Lab Report_pdf
This document summarizes an experiment evaluating the flavor and texture of a Cajun Andouille smoked sausage made with a coarse grind of pork shoulder and a Cajun spice blend. A sausage patty was tasted and found to have a mellow spiciness and visible chunks of fat and spice, matching the expected texture but not the expected heat level. Potential reasons for the mild flavor are discussed, as well as weaknesses in the experiment. Overall, the sausage was concluded to have a well-rounded flavor but require more intense spices to match traditional Andouille sausage.
Viewers also liked (13)
Similar to Making the Most of Your Influencer Marketing Budget
Being Social Earns Sweet Success
Monetising your social channels is and remains a challenge for brands and marketers. Does the effort involved actually outweigh the results? The Wonderland’s case study of Lily O’Brien’s shows a success story in developing social for the benefit of both the chocolatier’s customers and the company’s ecommerce growth.
Engaging Female Healthcare Consumers with Blogs
This is Dan Dunlop's presentation from the 2012 Spring Conference of the Virginia Society for Healthcare Marketing and Public Relations.
Karma cream.mckenna
This document outlines a social media marketing plan for Karma Cream, an organic ice cream cafe. The plan aims to increase social media following and awareness to boost in-store traffic and sales. Key objectives include growing Facebook likes and Instagram followers. Strategies include contests, hashtags, and discounts for check-ins. Progress will be measured by analytics like followers, visits from social media, and transactions from new customers.
Food Network for Kids
The campaign aims to target families with children ages 5-12 through holiday-themed cooking games and recipes on the Food Network website and new mobile apps. New features will include kids video games, recipes parents can cook with their children, and contests to engage families. The strategy involves promotional ads on social media, websites, and searches targeting this audience with the goal of driving traffic to the new online content and increasing engagement.
dsfdsfs
The document discusses strategies for Kraft Cheese to engage consumers through shopper marketing and digital initiatives. It proposes developing a mobile app called "MomMe" that would allow consumers to take photos of meals made with Kraft products and share them socially. This would help drive brand awareness and sales by tapping into consumers' pride in cooking for their families. Data suggests moms are already using photo apps and that brand-facilitated content is more effective for engagement than brand-initiated content. The app could strengthen retailer relationships and create shared value for Kraft and consumers.
From Like to Loyalty SheSpeaks at M2W Conference
SheSpeaks CEO Aliza Freud and Paine PR's Kara Gaffney present at M2W Conference in Chicago. "From Like to Loyalty - So They Like You, Now What?" - P&G Future Friendly Case Study.
Sun King Brewery Case Competition
This is the final PowerPoint for the National Social Media Marketing Case Competition, hosted by Ball State University. This presentation was awarded 2nd place out of 50+ teams in the nation.
Denish- The cake shop plan (Hypothetical)
Denish Food Products is a confectionary manufacturer and wholesaler seeking to improve its digital marketing presence. It currently only has a basic website and no social media profiles. The proposed plan has three phases: first, create brand awareness and online presence on Facebook, Twitter, and food portals; second, engage and sustain an online community through contests and discussions; third, run additional online contests. The goals are to establish Denish as a leader in confectionary, increase awareness, and boost foot traffic.
"Honest Moments" Campaign Proposal
Advertising campaign prepared and presented to Jae Goodman (CCO at CAA) and Chris Thorne (CMO at Honest Company) on July 28th, 2016.
"Honest Moments" was official adopted and implemented as the company's first brand campaign in February 2017
Boosting Fundraiser Turnout & Profits
This document summarizes a webinar about boosting fundraising event participation and profits through the use of online tools. It introduces the presenters from VolunteerSpot.com and Bing in the Classroom and provides an agenda covering fundraising overviews, product fundraisers, building online communities, and real-world fundraising events. Tips are provided on using social media and online tools to promote events and recognize volunteers and sponsors.
Fb planning
1. The document discusses digital marketing strategies for Burger King in Vietnam, including creating buzz around the launch date through viral clips and photo contests on social media.
2. It recommends communicating the health benefits of Burger King's products through social media conversations and contests.
3. The final phase aims to boost traffic to stores by integrating activities like a "Burger Fest" contest across channels like Facebook, ads networks, and influencers.
Pickwick slideshow
Pickwick Coffee Roasters is developing a digital advertising campaign to increase awareness and traffic among their target demographics of 20-45 year olds in Chicago. The campaign will position Pickwick as the inviting community coffee shop for working, studying, and meeting. Tactics include search ads highlighting Pickwick's prime locations, email promotions, an educational video series, social media content focusing on coffee education and aesthetics, influencer partnerships, and a website redesign. Key performance indicators will track engagement, followers, and in-store traffic and sales.
Social Media Strategy
This is a 6-month long social media strategy for Chick-fil-A. This is for my Public Relations class.
Jayne Dough Social Media Strategy
I created a social media strategy for a local business as an assignment in my social media management class at UF.
Vining for Influencer Marketing Success in 6-Seconds
Joe Gagliese, co-owner of Viral Nation, a global influencer marketing and talent agency, talked about starting influencer marketing on Vine.
Takeaways from the presentation were:
*What "Less is More" means for Viners
*Who makes a good Vine influencer
*Which brands are winning with Vine videos
*Which metrics matter for Vine campaigns
Boosting Fundraiser Turnout & Profits (VolunteerSpot, Oct. '13)
Boost Fundraiser Turnout & Profits
- Choosing the right fundraiser for your group
- Strategic Social Media Plans
- Volunteer Scheduling and Support
- Volunteer Appreciation
- Amplifying current fundraisers
NeoReach: Who are we?
This document provides an overview of promotion opportunities through social media influencers, including single-platform promotions, cross-platform promotions, and community mobilization. Single-platform promotions involve influencers creating sponsored content for a single channel like YouTube, Instagram, or blogs. Cross-platform promotions have influencers post sponsored content across multiple channels simultaneously. Community mobilization organizes influencers in the same networks and industries to collaborate on promotions, like sponsored Twitter parties or Vine collaborations.
How to Create a Killer Facebook Campaign
This document summarizes a webinar on creating effective Facebook campaigns for nonprofits. It discusses optimizing Facebook pages, using insights to track engagement, scheduling community manager updates, designing targeted Facebook ads, and reviewing metrics to improve campaigns. Tips included posting at key times of day, asking questions to engage users, using rich media like photos and videos, and mapping donations to demonstrated impact. Resources for nonprofits using social media and online fundraising were also provided.
LifeAfterLike
This document discusses a marketing campaign by Kraft Foods and House Party to promote Kraft's new Philadelphia Cooking Creme product. The campaign utilized a mix of social media, digital, and experiential programs to generate product trials, drive brand awareness, and increase purchase intent. Through House Party's social platform and events, over 1.1 million product trials were completed and brand awareness saw a 39 point lift. The campaign exceeded its goals and achieved a strong return on investment of $1.75 for every $1 spent. Consumer feedback on the product was very positive, and the campaign was able to mobilize brand advocates who helped spread word-of-mouth about Philadelphia Cooking Creme.
Digital Marketing Campaign - Georgetown
This document outlines Georgetown Cupcakes' digital marketing strategy. It provides an overview of the cupcake industry and consumer trends. Georgetown Cupcakes has a strong brand but faces competition from companies like Magnolia Bakery and Baked by Melissa. Currently, Georgetown has a good social media presence and mobile app. The document proposes a new social media campaign called "#GCPawsforaCause" that would give customers a free pet-friendly cupcake with each purchase. The goal is to build loyalty by encouraging users to share photos of themselves spoiling their pets with Georgetown Cupcakes. This campaign aims to capitalize on the growing trend of humanizing pets.
Similar to Making the Most of Your Influencer Marketing Budget (20)
Vining for Influencer Marketing Success in 6-Seconds
Vining for Influencer Marketing Success in 6-Seconds
Boosting Fundraiser Turnout & Profits (VolunteerSpot, Oct. '13)
Boosting Fundraiser Turnout & Profits (VolunteerSpot, Oct. '13)
Recently uploaded
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assetsWhat Software is Used in Marketing in 2024.
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"Boost Your Instagram Views Instantly Proven Free Strategies.pptx
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translationHow to Generate Add to Calendar Link using Cal.et
Cal.et is a free tool that helps you create “Add to Calendar” links for your events. It supports popular calendar platforms like Google, Apple, Outlook, Yahoo, and Office365. Users can generate short, shareable URLs, customize event details, and even create QR codes for easy access. It’s ideal for embedding event links in emails, websites, and social media, making it easier for participants to save event information directly to their calendars.
Get admission in various courses and boost your employment opportunities.
Learn various courses and get employment opportunities.
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandMastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
descripcion detallada de la metodologia HCD
PickUp_conversational AI_Capex, Inc._20240611
PickUp, Improve conversions with scenario-based conversational AI.
Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess, OutgrowDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing gameINTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Basic Management Concepts., “Management is the art of getting things done thr...
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
Recently uploaded (20)
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Get admission in various courses and boost your employment opportunities.
Get admission in various courses and boost your employment opportunities.
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
2025 Adventur ehomes Product Guide released Jun 1 2024
2025 Adventur ehomes Product Guide released Jun 1 2024
Practical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven Kingpdf
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Basic Management Concepts., “Management is the art of getting things done thr...
Basic Management Concepts., “Management is the art of getting things done thr...
Making the Most of Your Influencer Marketing Budget
- 1. Making the Most of Your Influencer Marketing Budget Presented by @BarbaraJones Founder/CEO One2One Network
- 2. Evaluate Your Objectives • Create Content • Awareness & Impressions • Call to Action Almond Smoothie Bowl by Bubby & Bean for California Almonds
- 3. Chocolate Decadence with Raspberry Sauce by Shugary Sweets Choose Tactics • Recipe Creation • Product Reviews • Photos • Ambassadors • Blog Posts • Social Posts • Sponsored • Boosted • Videos • Long/Short • YT, FB, IG, Vine • Social Media Sharing • Twitter Parties
- 4. One Pot Pasta By Gal on a Mission Platform • YouTube • Blogs • Vine • Instagram • Pinterest • Facebook • Twitter • Snapchat Identify Platform & Niche Niche • Food & Recipe • Lifestyle • Entertaining • Family or Parenting
- 5. Chocolate Peanut Butter Whoopie Pies by Deliciously Sprinkled Campaign Management • In-House • Agency • Network • Combination
- 6. Type Reach Fee Amount Engagement % Celebrity !!!! $$$$ # ++ Top Tier !!! $$$ # # +++ Power Middle !! $$ # # # ++++ Up & Comers ! $ # # # # + Determine Type of Influencer Needed Pork Carnitas by Like Mother, Like Daughter for National Pork Board
- 7. Herbed Pork Loin with Mushroom Sauce by Plating Pixels Objectives + Tactics + Platforms & Niche + Management + Influencers Budgeting =
- 8. Got Influencers? Cherry Cheesecake Crumb Bars by My Baking Addiction
- 9. Case Study: ACH Foods Blog Ambassador Campaign Overview Engage key food & recipe bloggers for a year-long content development and amplification campaign via an online e-Cookbook and social media burst sharing.
- 10. Content Highlights So what’s the secret? I learned that you can incorporate corn syrup into your popsicles to keep them smooth and from freezing too hard. I used Karo® Syrup to add creaminess and smoothness to these popsicles, and it’s definitely my secret ingredient when making homemade popsicles!
- 11. Content Highlights My longtime favorite for always-fluffy, never-flat baked goods is Fleischmann’s® Yeast. I have been using it for years, and it has always produced gorgeously puffy, airy and delicious pizza dough. And cinnamon rolls. And artisan loaves. And any baked treat that calls for the best yeast.
- 12. 20 Top Tier Food Influencers 60 Recipe Posts 20M Aggregate Unique Monthly Visitors 225 Social shares by influencers provided added reach of 18.5M social followers. Blog Post Engagement: 33,000+ Article shares to social media 81,000+ Social actions Blog Campaign Results
- 13. Social Media Burst Results 4 One-week Social Media Burst content amplifications via One2One Network influencers. 7,250 Social media sharing posts 36.5M Social media impressions 13,500 Unique visitors 193,000 Unique page views 341,000 Page views E-cookbook Engagement
- 14. Thank You! Apple Cider Doughnuts by Chelsea’s Messy Apron
Editor's Notes
- Create Content – for use on brand website & social, Awareness & Impressions – spreading the word online and/or offline via influencers audience and via paid boosting on brand site Call to Action – retail or online purchase, newsletter or member sign up, video views, article shares,
- Every project is different – figure out what your campaign needs – one size does not fit all.