SlideShare a Scribd company logo

The Power of Social Media for Marketers - 2014

•
•
Alexandra Maia
Alexandra Maia

Understanding the first steps of Social Media for young marketers Social Media Revolution- http://www.youtube.com/watch?v=QUCfFcchw1w Burberry case study - http://www.youtube.com/watch?v=LpV8Cd_dKgY Mini Campaign Casetudy - http://www.youtube.com/watch?v=q4rsSupx4BQ

Social MediaTechnologyBusiness
1 of 18
Download to read offline
Client Topic!
Client Topic!
WE DON’T HAVE A CHOICE IF WE DO SOCIAL MEDIA…. THE QUESTION IS HOW WELL DO IT? Client Topic!
Client Topic!
Meaningful Engagement = PARTICIPATION Client Topic!
Client Topic!
Eating the most amazing #peanutbutter #jelly sandwich! #Skippy ! Loving weekends!! Client Topic!
Client Topic!
Client Topic!
Client Topic!
Client Topic!
Client Topic!
Client Topic!
Client Topic!
BOOKS ON SOCIAL MEDIA ! Client Topic!
BEST ONLINE SOCIAL MEDIA BLOGS ! Client Topic!
Who am I ? Follow @alexandramaia_ www.facebook.com/xanaxmaia! linkedin.com/pub/alexandra-maia Follow Alexandra_maia pinterest.com/amaia26 www.alexandramaia.com Creative Social Strategist #AskDAN Client Topic!
Client Topic!

Recommended

LinkedIn: Create Connections, Increase Exposure - AIM Open House Brisbane 2013
LinkedIn: Create Connections, Increase Exposure - AIM Open House Brisbane 2013LinkedIn: Create Connections, Increase Exposure - AIM Open House Brisbane 2013
LinkedIn: Create Connections, Increase Exposure - AIM Open House Brisbane 2013Bluewire Media
 
Government Social Media Summit, Dubai 2012
Government Social Media Summit, Dubai 2012Government Social Media Summit, Dubai 2012
Government Social Media Summit, Dubai 2012Dave Kerpen
 
How To Make Sure Your Brand Is Dressed To The Nines
How To Make Sure Your Brand Is Dressed To The NinesHow To Make Sure Your Brand Is Dressed To The Nines
How To Make Sure Your Brand Is Dressed To The NinesVerticalResponse
 
Telling Your Story With Social Media - CEANS presentation June 9
Telling Your Story With Social Media - CEANS presentation June 9Telling Your Story With Social Media - CEANS presentation June 9
Telling Your Story With Social Media - CEANS presentation June 9Julia Campbell
 
Case Studies
Case StudiesCase Studies
Case StudiesRoyal LePage Wolstencroft
 
Smart Social London | International Language of Brand love - Graham Forsyth
Smart Social London | International Language of Brand love - Graham ForsythSmart Social London | International Language of Brand love - Graham Forsyth
Smart Social London | International Language of Brand love - Graham ForsythSpredfast
 
Glenpool Chamber of Commerce - How To Be A Social Media Rockstar
Glenpool Chamber of Commerce - How To Be A Social Media RockstarGlenpool Chamber of Commerce - How To Be A Social Media Rockstar
Glenpool Chamber of Commerce - How To Be A Social Media RockstarCindy Morrison
 
Why It Pays to Be #Likeable
Why It Pays to Be #LikeableWhy It Pays to Be #Likeable
Why It Pays to Be #LikeableDave Kerpen
 

Recommended

LinkedIn: Create Connections, Increase Exposure - AIM Open House Brisbane 2013
LinkedIn: Create Connections, Increase Exposure - AIM Open House Brisbane 2013LinkedIn: Create Connections, Increase Exposure - AIM Open House Brisbane 2013
LinkedIn: Create Connections, Increase Exposure - AIM Open House Brisbane 2013Bluewire Media
 
Government Social Media Summit, Dubai 2012
Government Social Media Summit, Dubai 2012Government Social Media Summit, Dubai 2012
Government Social Media Summit, Dubai 2012Dave Kerpen
 
How To Make Sure Your Brand Is Dressed To The Nines
How To Make Sure Your Brand Is Dressed To The NinesHow To Make Sure Your Brand Is Dressed To The Nines
How To Make Sure Your Brand Is Dressed To The NinesVerticalResponse
 
Telling Your Story With Social Media - CEANS presentation June 9
Telling Your Story With Social Media - CEANS presentation June 9Telling Your Story With Social Media - CEANS presentation June 9
Telling Your Story With Social Media - CEANS presentation June 9Julia Campbell
 
Case Studies
Case StudiesCase Studies
Case StudiesRoyal LePage Wolstencroft
 
Smart Social London | International Language of Brand love - Graham Forsyth
Smart Social London | International Language of Brand love - Graham ForsythSmart Social London | International Language of Brand love - Graham Forsyth
Smart Social London | International Language of Brand love - Graham ForsythSpredfast
 
Glenpool Chamber of Commerce - How To Be A Social Media Rockstar
Glenpool Chamber of Commerce - How To Be A Social Media RockstarGlenpool Chamber of Commerce - How To Be A Social Media Rockstar
Glenpool Chamber of Commerce - How To Be A Social Media RockstarCindy Morrison
 
Why It Pays to Be #Likeable
Why It Pays to Be #LikeableWhy It Pays to Be #Likeable
Why It Pays to Be #LikeableDave Kerpen
 
Case Study - Michael Forever Tribute
Case Study - Michael Forever Tribute Case Study - Michael Forever Tribute
Case Study - Michael Forever TributeMyclever Agency
 
Making customers and employees your content stars - DCMS, 2/11/16
Making customers and employees your content stars - DCMS, 2/11/16Making customers and employees your content stars - DCMS, 2/11/16
Making customers and employees your content stars - DCMS, 2/11/16Digiday
 
Branding for Bloggers
Branding for BloggersBranding for Bloggers
Branding for BloggersFLBlogCon
 
20 Ideas for Marketing Your Downtown with Social Media
20 Ideas for Marketing Your Downtown with Social Media20 Ideas for Marketing Your Downtown with Social Media
20 Ideas for Marketing Your Downtown with Social MediaSarah Page
 
Why It Pays to Be Likeable
Why It Pays to Be LikeableWhy It Pays to Be Likeable
Why It Pays to Be LikeableDave Kerpen
 
Grow Your Career Exponentially By Leveraging Informal Mentorship
Grow Your Career Exponentially By Leveraging Informal MentorshipGrow Your Career Exponentially By Leveraging Informal Mentorship
Grow Your Career Exponentially By Leveraging Informal MentorshipEmily Carrion
 
Brand Yourself Better Vocus Webinar with Stacey Miller
Brand Yourself Better Vocus Webinar with Stacey MillerBrand Yourself Better Vocus Webinar with Stacey Miller
Brand Yourself Better Vocus Webinar with Stacey MillerCision
 
Power up your donor engagement pdf
Power up your donor engagement pdfPower up your donor engagement pdf
Power up your donor engagement pdfNewMediaCoach
 
Social Media Musts for Luxury Travel Agents
Social Media Musts for Luxury Travel Agents Social Media Musts for Luxury Travel Agents
Social Media Musts for Luxury Travel Agents Corey Perlman, Social Media Speaker and Consultant
 
A Cross-Promotion Marketing Layer Cake for Scenic Byways
A Cross-Promotion Marketing Layer Cake for Scenic BywaysA Cross-Promotion Marketing Layer Cake for Scenic Byways
A Cross-Promotion Marketing Layer Cake for Scenic BywaysSheila Scarborough
 
Jen Capstraw – Humanization is the New Personalization
Jen Capstraw – Humanization is the New PersonalizationJen Capstraw – Humanization is the New Personalization
Jen Capstraw – Humanization is the New PersonalizationEmailing 2020
 
Solving Social Media for the Title Insurance Industry
Solving Social Media for the Title Insurance Industry Solving Social Media for the Title Insurance Industry
Solving Social Media for the Title Insurance Industry Corey Perlman, Social Media Speaker and Consultant
 
Social Media & Recruitment, A Match Made In Heaven?
Social Media & Recruitment, A Match Made In Heaven? Social Media & Recruitment, A Match Made In Heaven?
Social Media & Recruitment, A Match Made In Heaven? The Searchologist
 
Why, How, and WIIFM - Sensible Social Media for Tourism Partners
Why, How, and WIIFM - Sensible Social Media for Tourism PartnersWhy, How, and WIIFM - Sensible Social Media for Tourism Partners
Why, How, and WIIFM - Sensible Social Media for Tourism PartnersSheila Scarborough
 
Using Facebook to Grow Your Law Firm
Using Facebook to Grow Your Law FirmUsing Facebook to Grow Your Law Firm
Using Facebook to Grow Your Law FirmLikeable Media
 
Ten tips to improve your Facebook presence
Ten tips to improve your Facebook presenceTen tips to improve your Facebook presence
Ten tips to improve your Facebook presenceLindsay Nyquist
 
Sensible Social Media for Tourism Partners
Sensible Social Media for Tourism PartnersSensible Social Media for Tourism Partners
Sensible Social Media for Tourism PartnersSheila Scarborough
 
Jpearls FB promotion
Jpearls FB promotionJpearls FB promotion
Jpearls FB promotionRaj ch
 
ACUI - Social MEdia A Guide To Branding Yourself
ACUI - Social MEdia A Guide To Branding YourselfACUI - Social MEdia A Guide To Branding Yourself
ACUI - Social MEdia A Guide To Branding YourselfKimberly Gonzalez
 
7 Easy Ways to Supercharge Your Online Marketing Efforts and Boost Sales
7 Easy Ways to Supercharge Your Online Marketing Efforts and Boost Sales7 Easy Ways to Supercharge Your Online Marketing Efforts and Boost Sales
7 Easy Ways to Supercharge Your Online Marketing Efforts and Boost SalesIndie Business Network
 
Get Ahead with YouTube Growth Services....
Get Ahead with YouTube Growth Services....Get Ahead with YouTube Growth Services....
Get Ahead with YouTube Growth Services....SocioCosmos
 
Non-Financial Information and Firm Risk Non-Financial Information and Firm Risk
Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskNon-Financial Information and Firm Risk Non-Financial Information and Firm Risk
Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
 

More Related Content

What's hot

Case Study - Michael Forever Tribute
Case Study - Michael Forever Tribute Case Study - Michael Forever Tribute
Case Study - Michael Forever TributeMyclever Agency
 
Making customers and employees your content stars - DCMS, 2/11/16
Making customers and employees your content stars - DCMS, 2/11/16Making customers and employees your content stars - DCMS, 2/11/16
Making customers and employees your content stars - DCMS, 2/11/16Digiday
 
Branding for Bloggers
Branding for BloggersBranding for Bloggers
Branding for BloggersFLBlogCon
 
20 Ideas for Marketing Your Downtown with Social Media
20 Ideas for Marketing Your Downtown with Social Media20 Ideas for Marketing Your Downtown with Social Media
20 Ideas for Marketing Your Downtown with Social MediaSarah Page
 
Why It Pays to Be Likeable
Why It Pays to Be LikeableWhy It Pays to Be Likeable
Why It Pays to Be LikeableDave Kerpen
 
Grow Your Career Exponentially By Leveraging Informal Mentorship
Grow Your Career Exponentially By Leveraging Informal MentorshipGrow Your Career Exponentially By Leveraging Informal Mentorship
Grow Your Career Exponentially By Leveraging Informal MentorshipEmily Carrion
 
Brand Yourself Better Vocus Webinar with Stacey Miller
Brand Yourself Better Vocus Webinar with Stacey MillerBrand Yourself Better Vocus Webinar with Stacey Miller
Brand Yourself Better Vocus Webinar with Stacey MillerCision
 
Power up your donor engagement pdf
Power up your donor engagement pdfPower up your donor engagement pdf
Power up your donor engagement pdfNewMediaCoach
 
A Cross-Promotion Marketing Layer Cake for Scenic Byways
A Cross-Promotion Marketing Layer Cake for Scenic BywaysA Cross-Promotion Marketing Layer Cake for Scenic Byways
A Cross-Promotion Marketing Layer Cake for Scenic BywaysSheila Scarborough
 
Jen Capstraw – Humanization is the New Personalization
Jen Capstraw – Humanization is the New PersonalizationJen Capstraw – Humanization is the New Personalization
Jen Capstraw – Humanization is the New PersonalizationEmailing 2020
 
Social Media & Recruitment, A Match Made In Heaven?
Social Media & Recruitment, A Match Made In Heaven? Social Media & Recruitment, A Match Made In Heaven?
Social Media & Recruitment, A Match Made In Heaven? The Searchologist
 
Why, How, and WIIFM - Sensible Social Media for Tourism Partners
Why, How, and WIIFM - Sensible Social Media for Tourism PartnersWhy, How, and WIIFM - Sensible Social Media for Tourism Partners
Why, How, and WIIFM - Sensible Social Media for Tourism PartnersSheila Scarborough
 
Using Facebook to Grow Your Law Firm
Using Facebook to Grow Your Law FirmUsing Facebook to Grow Your Law Firm
Using Facebook to Grow Your Law FirmLikeable Media
 
Ten tips to improve your Facebook presence
Ten tips to improve your Facebook presenceTen tips to improve your Facebook presence
Ten tips to improve your Facebook presenceLindsay Nyquist
 
Sensible Social Media for Tourism Partners
Sensible Social Media for Tourism PartnersSensible Social Media for Tourism Partners
Sensible Social Media for Tourism PartnersSheila Scarborough
 
Jpearls FB promotion
Jpearls FB promotionJpearls FB promotion
Jpearls FB promotionRaj ch
 
ACUI - Social MEdia A Guide To Branding Yourself
ACUI - Social MEdia A Guide To Branding YourselfACUI - Social MEdia A Guide To Branding Yourself
ACUI - Social MEdia A Guide To Branding YourselfKimberly Gonzalez
 
7 Easy Ways to Supercharge Your Online Marketing Efforts and Boost Sales
7 Easy Ways to Supercharge Your Online Marketing Efforts and Boost Sales7 Easy Ways to Supercharge Your Online Marketing Efforts and Boost Sales
7 Easy Ways to Supercharge Your Online Marketing Efforts and Boost SalesIndie Business Network
 

What's hot (20)

Case Study - Michael Forever Tribute
Case Study - Michael Forever Tribute Case Study - Michael Forever Tribute
Case Study - Michael Forever Tribute
 
Making customers and employees your content stars - DCMS, 2/11/16
Making customers and employees your content stars - DCMS, 2/11/16Making customers and employees your content stars - DCMS, 2/11/16
Making customers and employees your content stars - DCMS, 2/11/16
 
Branding for Bloggers
Branding for BloggersBranding for Bloggers
Branding for Bloggers
 
20 Ideas for Marketing Your Downtown with Social Media
20 Ideas for Marketing Your Downtown with Social Media20 Ideas for Marketing Your Downtown with Social Media
20 Ideas for Marketing Your Downtown with Social Media
 
Why It Pays to Be Likeable
Why It Pays to Be LikeableWhy It Pays to Be Likeable
Why It Pays to Be Likeable
 
Grow Your Career Exponentially By Leveraging Informal Mentorship
Grow Your Career Exponentially By Leveraging Informal MentorshipGrow Your Career Exponentially By Leveraging Informal Mentorship
Grow Your Career Exponentially By Leveraging Informal Mentorship
 
Brand Yourself Better Vocus Webinar with Stacey Miller
Brand Yourself Better Vocus Webinar with Stacey MillerBrand Yourself Better Vocus Webinar with Stacey Miller
Brand Yourself Better Vocus Webinar with Stacey Miller
 
Power up your donor engagement pdf
Power up your donor engagement pdfPower up your donor engagement pdf
Power up your donor engagement pdf
 
Social Media Musts for Luxury Travel Agents
Social Media Musts for Luxury Travel Agents Social Media Musts for Luxury Travel Agents
Social Media Musts for Luxury Travel Agents
 
A Cross-Promotion Marketing Layer Cake for Scenic Byways
A Cross-Promotion Marketing Layer Cake for Scenic BywaysA Cross-Promotion Marketing Layer Cake for Scenic Byways
A Cross-Promotion Marketing Layer Cake for Scenic Byways
 
Jen Capstraw – Humanization is the New Personalization
Jen Capstraw – Humanization is the New PersonalizationJen Capstraw – Humanization is the New Personalization
Jen Capstraw – Humanization is the New Personalization
 
Solving Social Media for the Title Insurance Industry
Solving Social Media for the Title Insurance Industry Solving Social Media for the Title Insurance Industry
Solving Social Media for the Title Insurance Industry
 
Social Media & Recruitment, A Match Made In Heaven?
Social Media & Recruitment, A Match Made In Heaven? Social Media & Recruitment, A Match Made In Heaven?
Social Media & Recruitment, A Match Made In Heaven?
 
Why, How, and WIIFM - Sensible Social Media for Tourism Partners
Why, How, and WIIFM - Sensible Social Media for Tourism PartnersWhy, How, and WIIFM - Sensible Social Media for Tourism Partners
Why, How, and WIIFM - Sensible Social Media for Tourism Partners
 
Using Facebook to Grow Your Law Firm
Using Facebook to Grow Your Law FirmUsing Facebook to Grow Your Law Firm
Using Facebook to Grow Your Law Firm
 
Ten tips to improve your Facebook presence
Ten tips to improve your Facebook presenceTen tips to improve your Facebook presence
Ten tips to improve your Facebook presence
 
Sensible Social Media for Tourism Partners
Sensible Social Media for Tourism PartnersSensible Social Media for Tourism Partners
Sensible Social Media for Tourism Partners
 
Jpearls FB promotion
Jpearls FB promotionJpearls FB promotion
Jpearls FB promotion
 
ACUI - Social MEdia A Guide To Branding Yourself
ACUI - Social MEdia A Guide To Branding YourselfACUI - Social MEdia A Guide To Branding Yourself
ACUI - Social MEdia A Guide To Branding Yourself
 
7 Easy Ways to Supercharge Your Online Marketing Efforts and Boost Sales
7 Easy Ways to Supercharge Your Online Marketing Efforts and Boost Sales7 Easy Ways to Supercharge Your Online Marketing Efforts and Boost Sales
7 Easy Ways to Supercharge Your Online Marketing Efforts and Boost Sales
 

Recently uploaded

Get Ahead with YouTube Growth Services....
Get Ahead with YouTube Growth Services....Get Ahead with YouTube Growth Services....
Get Ahead with YouTube Growth Services....SocioCosmos
 
Non-Financial Information and Firm Risk Non-Financial Information and Firm Risk
Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskNon-Financial Information and Firm Risk Non-Financial Information and Firm Risk
Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
 
How to blow up on social media simple di
How to blow up on social media simple diHow to blow up on social media simple di
How to blow up on social media simple diRachaelOnuche
 
Want to Amplify Your Pinterest Content?...
Want to Amplify Your Pinterest Content?...Want to Amplify Your Pinterest Content?...
Want to Amplify Your Pinterest Content?...SocioCosmos
 
Social Media kdjhadhnjbdsjbdff fjkjasfkl
Social Media kdjhadhnjbdsjbdff fjkjasfklSocial Media kdjhadhnjbdsjbdff fjkjasfkl
Social Media kdjhadhnjbdsjbdff fjkjasfklmdigitalmarketing001
 
Grow Your Instagram Profile Organically A Guide to Real Engagement.pdf
Grow Your Instagram Profile Organically A Guide to Real Engagement.pdfGrow Your Instagram Profile Organically A Guide to Real Engagement.pdf
Grow Your Instagram Profile Organically A Guide to Real Engagement.pdfSocioCosmos
 
Call Girls Dehradun | ₹,9500 Pay Cash 9719300533 Free Home Delivery Escorts S...
Call Girls Dehradun | ₹,9500 Pay Cash 9719300533 Free Home Delivery Escorts S...Call Girls Dehradun | ₹,9500 Pay Cash 9719300533 Free Home Delivery Escorts S...
Call Girls Dehradun | ₹,9500 Pay Cash 9719300533 Free Home Delivery Escorts S...prithvikumar6695#S07
 
Top 10 Best Motivational Movies Of Bollywood
Top 10 Best Motivational Movies Of BollywoodTop 10 Best Motivational Movies Of Bollywood
Top 10 Best Motivational Movies Of Bollywoodsingsanjib421
 
Children's Data Privacy_April-22_2024.pdf
Children's Data Privacy_April-22_2024.pdfChildren's Data Privacy_April-22_2024.pdf
Children's Data Privacy_April-22_2024.pdfSiobhan O'Flynn
 
Looking to Drive Traffic from Pinterest?
Looking to Drive Traffic from Pinterest?Looking to Drive Traffic from Pinterest?
Looking to Drive Traffic from Pinterest?SocioCosmos
 
Experience genuine and sustainable growth on TikTok.
Experience genuine and sustainable growth on TikTok.Experience genuine and sustainable growth on TikTok.
Experience genuine and sustainable growth on TikTok.SocioCosmos
 

Recently uploaded (11)

Get Ahead with YouTube Growth Services....
Get Ahead with YouTube Growth Services....Get Ahead with YouTube Growth Services....
Get Ahead with YouTube Growth Services....
 
Non-Financial Information and Firm Risk Non-Financial Information and Firm Risk
Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskNon-Financial Information and Firm Risk Non-Financial Information and Firm Risk
Non-Financial Information and Firm Risk Non-Financial Information and Firm Risk
 
How to blow up on social media simple di
How to blow up on social media simple diHow to blow up on social media simple di
How to blow up on social media simple di
 
Want to Amplify Your Pinterest Content?...
Want to Amplify Your Pinterest Content?...Want to Amplify Your Pinterest Content?...
Want to Amplify Your Pinterest Content?...
 
Social Media kdjhadhnjbdsjbdff fjkjasfkl
Social Media kdjhadhnjbdsjbdff fjkjasfklSocial Media kdjhadhnjbdsjbdff fjkjasfkl
Social Media kdjhadhnjbdsjbdff fjkjasfkl
 
Grow Your Instagram Profile Organically A Guide to Real Engagement.pdf
Grow Your Instagram Profile Organically A Guide to Real Engagement.pdfGrow Your Instagram Profile Organically A Guide to Real Engagement.pdf
Grow Your Instagram Profile Organically A Guide to Real Engagement.pdf
 
Call Girls Dehradun | ₹,9500 Pay Cash 9719300533 Free Home Delivery Escorts S...
Call Girls Dehradun | ₹,9500 Pay Cash 9719300533 Free Home Delivery Escorts S...Call Girls Dehradun | ₹,9500 Pay Cash 9719300533 Free Home Delivery Escorts S...
Call Girls Dehradun | ₹,9500 Pay Cash 9719300533 Free Home Delivery Escorts S...
 
Top 10 Best Motivational Movies Of Bollywood
Top 10 Best Motivational Movies Of BollywoodTop 10 Best Motivational Movies Of Bollywood
Top 10 Best Motivational Movies Of Bollywood
 
Children's Data Privacy_April-22_2024.pdf
Children's Data Privacy_April-22_2024.pdfChildren's Data Privacy_April-22_2024.pdf
Children's Data Privacy_April-22_2024.pdf
 
Looking to Drive Traffic from Pinterest?
Looking to Drive Traffic from Pinterest?Looking to Drive Traffic from Pinterest?
Looking to Drive Traffic from Pinterest?
 
Experience genuine and sustainable growth on TikTok.
Experience genuine and sustainable growth on TikTok.Experience genuine and sustainable growth on TikTok.
Experience genuine and sustainable growth on TikTok.
 

The Power of Social Media for Marketers - 2014