Barriers to gamification adoption - Gamification in HR - Manu Melwin Joy

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Somehow, despite promising success stories, many companies have not embraced gamification as a meaningful solution to industry challenges.

Education

Barriers to gamification adoption
Gamification in HR

Prepared By
Manu Melwin Joy
Assistant Professor
SCMS School of Technology and Management
Kerala, India.
Phone – 9744551114
Mail – manu_melwinjoy@yahoo.com
Kindly restrict the use of slides for personal purpose.
Please seek permission to reproduce the same in public forms and presentations.

Barriers to gamification adoption
• Somehow, despite
promising success stories,
many companies have not
embraced gamification as a
meaningful solution to
industry challenges.

Barriers to gamification adoption
• Some of the most common
barriers to adoption include:
– A belief that gamification is too
expensive.
– Older executives do not buy
into the strategy.
– Lack of understanding about
gamification.

Barriers to gamification adoption
• However, companies do not
necessarily need to develop
a full-fledged game or
gaming software to take
advantage of gamification.

Barriers to gamification adoption
• A belief that gamification is
too expensive.
– However, companies do not
necessarily need to develop
a full-fledged game or
gaming software to take
advantage of gamification.

Barriers to gamification adoption
• A belief that gamification is
too expensive.
– Leadership can apply the
basic principles to existing
processes to improve
engagement rates.

Barriers to gamification adoption
• Older executives do not
buy into the strategy.
– Whether your company
operates under board
management or a chief
executive officer, some old-
school managers may not
understand or approve of
gamification in the
workplace.

Barriers to gamification adoption
• Older executives do not
buy into the strategy.
– Check with the Millennials in
the company and get their
help in making the case for
gamification to the older
folks.

Barriers to gamification adoption
• Lack of understanding
about gamification.
– What is gamification and why
is it a good idea? Many
businesses today still don’t
understand how it works or
the range of benefits that
accrue to incorporating
game-like incentives into
workplace activities.

Barriers to gamification adoption
• Lack of understanding
about gamification.
– However more and more
companies are using it and
talking about the benefits—
so it is becoming easier to
explain gamification and to
demonstrate its value to
those who still don’t get it.

Barriers to gamification adoption
• Gamification is not one-size-
fits-all. Every company must
design a strategy that
addresses individual business
challenges. The technical
programming and game
concepts must align with
company goals.

Barriers to gamification adoption
• An organization needs to
understand rules of the
game, and tie those to the
goals, player motivators and
fit, to achieve real-world
results.

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