Bluewolf - Gamification in employee engagement - Manu Melwin Joy
Bluewolf Success Story
Gamification in HR
Manu Melwin Joy
SCMS School of Technology and Management
Phone – 9744551114
Mail – firstname.lastname@example.org
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• Bluewolf has employed
gamification as a method of
adoption and engagement,
and they developed our
own gamification program,
called PRIME, to drive user
• They awarded points for large
wins, like closing a deal or
speaking at a conference, and
smaller victories, like writing
a blog post (10 points!) or
sharing Bluewolf messaging
on social media.
• By gamifying the process of
giving feedback, employees
are more likely to give formal
feedback to another user
inside of our HR platform
instead of just sharing it more
• Bluewolf has always been eager
to give a big thank you to those
who step in and help deliver
amazing customer moments.
Now with PRIME, they are
encouraged to deliver that same
recognition via badges in Chatter.
• From the everyday tasks, like adding
contact roles to an opportunity, to the
more involved, like sharing an amazing
customer story on our monthly
company-wide All Hands Call, employees
are always looking for ways to go above
and beyond in my day-to-day tasks,
driven by the thrill of a job well done —
and more points.