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Bluewolf - Gamification in employee engagement - Manu Melwin Joy

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Bluewolf has employed gamification as a method of increasing employee adoption and engagement, and they developed our own gamification program, called PRIME, to drive user behavior internally.

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Bluewolf - Gamification in employee engagement - Manu Melwin Joy

  1. 1. Bluewolf Success Story Gamification in HR
  2. 2. Prepared By Manu Melwin Joy Assistant Professor SCMS School of Technology and Management Kerala, India. Phone – 9744551114 Mail – manu_melwinjoy@yahoo.com Kindly restrict the use of slides for personal purpose. Please seek permission to reproduce the same in public forms and presentations.
  3. 3. Bluewolf • Bluewolf has employed gamification as a method of increasing employee adoption and engagement, and they developed our own gamification program, called PRIME, to drive user behavior internally.
  4. 4. Bluewolf • They awarded points for large wins, like closing a deal or speaking at a conference, and smaller victories, like writing a blog post (10 points!) or sharing Bluewolf messaging on social media.
  5. 5. Bluewolf • By gamifying the process of giving feedback, employees are more likely to give formal feedback to another user inside of our HR platform instead of just sharing it more casually.
  6. 6. Bluewolf • Bluewolf has always been eager to give a big thank you to those who step in and help deliver amazing customer moments. Now with PRIME, they are encouraged to deliver that same recognition via badges in Chatter.
  7. 7. Bluewolf • From the everyday tasks, like adding contact roles to an opportunity, to the more involved, like sharing an amazing customer story on our monthly company-wide All Hands Call, employees are always looking for ways to go above and beyond in my day-to-day tasks, driven by the thrill of a job well done — and more points.

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