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This presentation provides brief introduction of Gamification. It talks about what and why Gamification is needed. It talks about Gamification in Enterprise.

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  1. 1. Gamification
  2. 2. What is Gamification ?  Gamification is the use of game design techniques & design elements to solve problems and engage people.  Engaging people by letting them have fun through applying Enterprise Gamification in design.  Gamification strives to encourage users to engage in desired behaviors in connection with non-game applications.  Gamifying the Application / Process / Activity  Growing & Sustaining the Application / Process / Activity
  3. 3. Why Gamification ?  Key element of Gamification is to motivate employees and make work more fun.  Engage Gamer and be more productive.  It rewards and recognizes employees for there work.  It helps employees and thereby entire organization progress and add value to what they do.  It helps organization have holistic view of the people / processes / activities.
  4. 4. What is the target audience ? What is the target audience? IT Architects Application Developers Managers IT Consultants User Experience Designers Business Process Experts Solution & Product Managers Marketing & Brand managers Game Designers What is the target audience? Product Designers Human Resource Executives Marketers Loyalty and CRM Managers Startup Founders/Product People Human Resources and Human Capital Professionals Product Managers and Product Marketers Marketing Strategists, CMOs Heads of Technology/CIO/CTO Startup Founders UI/UX Experts
  5. 5. Gamification Mechanics ? Gamification Mechanics  Point System  Badges  Levels  Leader boards  Challenges  Rewards
  6. 6. Enterprise Gamification in Action: Key Examples Enterprise Gamification - Engaging people by letting them have fun Gamification in Human Resources Gamification in Banking & Financials Gamification in Community & Innovation Management Gamification in Sales & Support Gamification in Healthcare & Fitness Gamification @ Work: Designing Engaging Business Software Big brands like McDonald's, Starbucks and Coca Cola developing tactics based on gamification principles. Gamification tactics can be the next big thing in MARKETING. Thanks to social media increasing number of businesses are discovering that gamification principles can be applied to help solve their marketing problems.
  7. 7. Thank You