Creative Director vs. Design Director: Key Differences for Recruiters
Gamification : New HR Techniques for Training
1.
2. “Gamification is the usage of game-thinking and game
mechanics in non-game scenarios such as business
environment and processes, specifically in
recruitment, training and development, and
motivation; in order to engage users and solve
problems
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How Gamification Works ?
It utilizes the competitive streak we all have within us
and as we play a game, we become more absorbed
and engaged, we feel a greater sense of achievement
and are more willing to go the extra mile in either
making more efforts to choose the right people, or
completing more training programs, or even helping
employees to stay motivated
4. Hospitality Hospitality uses
gamification to ensure
brand loyalty through
customer engagement by
creating a successful
guest experience via
gamification applications.
Using it through digital
tools and social media
requires a new and
innovative approach
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5. My Marriott Hotel : Hospitality
▸ Developed by Marriott International to recruit
newbies
▸ virtually simulates the whole experience to run a
hotel business
▸ points awarded according to good customer service
▸ lose points for every poor customer satisfaction.
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7. Deloitte : Professional Services
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New employees form teams with other starters
learn about privacy, compliance, ethics and
procedures online
Pre-set questions for the teams that everyone has
to answer
answers and possibilities are discussed in the
team with the goal to come up with one answer
creates a strong sense of belonging from the first
day a new employee starts
8. 8
Networking The rise of gamification in
marketing has been made
possible in part due to the
increased use of social
media and interactive
content by brands. By
combining game
mechanics with social
media, companies have
created some of the most
effective marketing
campaigns
9. 9
▸ Started using gamification in
their social media training to
build skillset for employees
▸ works with three levels of
certification
▸ fun factor increased by
introducing team challenges
▸ players earn badges for
completing different challenges
Cisco Systems : Networking
10. Cisco Systems : Networking
Sales learned to
use LinkedIn to
reach their
customers
Marketing
associates
learned to use
Twitter to
service their
customers
HR-employees
learned to use
LinkedIn to
search for
candidates
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Automotive Gamification in the
automotive industry is an
upward trend. Many
automotive companies are
increasingly taking
advantage of the principles
of gamification and digital
engagement to motivate
employees and customers
alike.
12. Audi: Automotive
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In Audi Virtual Training, service and dealership employees
practice optimal behavior in customer contact
Employees are confronted in the virtual dealership by demanding
customers, surprising reactions and complex situations
Audi emphasizes curiosity and individual responsibility of the
employees .“Learning must be fun”
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Audi: Automotive
In the computer game the employee freely moves his avatar
through the 3D world. He encounters many different
photorealistic figures.
Aim is to further improve employee’s own communication while
also daring to try out completely new paths.
Employee can track the success or failure of each action
immediately after completing it by using a barometer that reflects
the mood of the customer
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IT Services Gamification in IT used
for knowing the
employees behavior to
find out the measured
to improve it and to
make them aware
about the company’s
policies and core
values and how the
company works.
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Tech Mahindra: IT Services
▸ launched a facial recognition attendance system to
enhance employee experience at different touch
points
▸ captures eight types of emotions—surprise,
happiness, anger, contempt, disgust, fear, neutrality
and sadness
▸ ‘Rise with Dice’—a gamification technique to
educate employees about the Company’s cultural
tenets and core values through the game of snakes
and ladders.