This document discusses the importance of brand management and outlines challenges companies face managing their brands through manual processes. It introduces an online brand management software called Brandworkz that helps companies address six key challenges: 1) teaching the brand story and vision, 2) managing digital assets, 3) localizing marketing material, 4) increasing sharing to reduce duplication, 5) efficiently approving artwork, and 6) measuring brand usage and success. The software brings efficiency and value to brand management by increasing consistency, decreasing artwork time, and reducing costs according to client findings.

1. Why care about brand management?
© 2012 GlobusMedia Ltd

2. The importance of branding
• Product categories are crowded
• Product quality and innovation isn’t enough
• Consumers want to connect emotionally

3. The importance of branding
£1.25 £2.50

4. However, you don’t get there with a logo…
Communicate story, vision, values, USPs Market your brand consistently
…to both employees, partners and agencies …in a way which increases perceived value
…and minimises time to market
One Seattle store Howard
Gathering/Work
place
Not (just) coffee Quality
Responsibility

5. But it is hard!
You need to do all of this…
Understand ROI
Approve artwork in an efficient manner
Minimize duplication of effort by increasing sharing
Localise all comms and marketing material
Distribute and manage all the Digital Assets (DAM): Images, logos, etc.
Ensure all stakeholders are taught the story, the vision and the visual ground-rules
…while also building a great product, customer service and distribution!

6. Manual Online software for
brand management brand management
 Lack of knowledge about
the brand direction
 Ad-hoc, inconsistent
marketing output
 Very expensive
 Slow build-up of Bringing efficiency & value
brand value to brand management
 Return on investment in
branding not maximised.

7. Our system solves these six key challenges

8. 1. Teach the story, vision, USPs and visual style
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9. 2. Distribute and Manage your Digital Assets (DAM)
Over 80,000 downloads per month 9

10. 3. Localise all comms and marketing material
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mins
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11. 4. Minimize duplication of effort by increasing sharing
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12. 5. Approve artwork in an efficient manner
Without Brandworkz With Brandworkz
Ad-hoc. Resource intensive. Slow time to market Structured. Minimise resources. Low time to market
Artwork approval
Workflow overview dashboard
Inconsistent feedback ?
Delayed, costly delivery
On-artwork annotation
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13. 6. Measure usage and success
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14. All brand management functionality in one system
Coupled with these services:
Consultancy
Project Management
Content population/import
Training
Hosting & Support
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15. What our clients say
“We had a clear idea of
needs and extremely
“Our brand hub is a major
demanding
part of making our
requirements. Their
marketing strategy a
success. As a one-stop product lives up to their
brand experience it is sales pitch and the
support has been
second to none!”
incomparable.”
Global Marketing Operations
Manager, Icebreaker CMO, Red Bull Racing
“The Brand site is accessible through our
intranet and plays an important part, enabling
us to maintain a strong, consistent brand”
Global Identity Manager, ArcelorMittal
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16. Meet the brand implementation challenge
Increase brand consistency by up to 30%
Decrease artwork time by up to 80%
Reduce implementation costs by 20%+
using Brandworkz®
* Numbers based on existing Brandworkz client findings

17. Next steps
Contact us for a free demo and further details
+44 (0) 20 7288 9700
mike@brandworkz.com
www.brandworkz.com
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