Power in the healthcare industry has moved from the providers to the patients. This presentation sets out four tips that the healthcare industry must adopt to deliver a great customer experience .
Smith & Jones compiled the top 12 marketing trends for 2015 and are excited to see how healthcare organizations apply them to their marketing in the coming year.
Healthcare Marketing & Branding Case Study for Advanced MarketersABZ Creative Partners
When healthcare organizations enlist ABZ Creative Partners to reach existing and prospective patients, they get much more than proven strategies and fresh creative – they get impressive results.
Today’s healthcare consumers are better educated, spend more time online and feel more empowered to make their own health decisions than ever before. Thanks to the rise of social media, and mobile and digital technology, 72 percent of online users first seek health information online.
That’s where we come in.
Behind every healthy brand is a well-rounded communications strategy. That’s why we take a 360-degree approach to achieving your goals, growing your patient base and solving your communication challenges – all within your budget and time frame.
Engage like Amazon: omnichannel HCPs engagement for pharma marketingViseven
The popularity of omnichannel approach is growing across all markets and regions, leaving multichannel behind. Giants like Amazon, Disney, and Starbucks have already built their own omnichannel digital marketing strategies. Unveil the difference between multichannel and omnichannel engagement in pharma marketing and choose the best way to launch your next HCPs engagement campaign.
Contact Viseven to build the efficient multi/omnichannel strategy: https://viseven.com/contact-us
https://viseven.com/
Subscribe to youtube channel https://bit.ly/38owdcN
How Visionary Companies Are Using Product Documentation To Optimize Touchpoin...Zoomin
In the era of the customer experience, learn how you can improve your customers’ journey by leveraging your product content and a multi-touchpoint approach. Gain insights on enabling your customers to have meaningful interactions with your brand across all channels and phases from the education and research phase to product evaluation and support.
Smith & Jones compiled the top 12 marketing trends for 2015 and are excited to see how healthcare organizations apply them to their marketing in the coming year.
Healthcare Marketing & Branding Case Study for Advanced MarketersABZ Creative Partners
When healthcare organizations enlist ABZ Creative Partners to reach existing and prospective patients, they get much more than proven strategies and fresh creative – they get impressive results.
Today’s healthcare consumers are better educated, spend more time online and feel more empowered to make their own health decisions than ever before. Thanks to the rise of social media, and mobile and digital technology, 72 percent of online users first seek health information online.
That’s where we come in.
Behind every healthy brand is a well-rounded communications strategy. That’s why we take a 360-degree approach to achieving your goals, growing your patient base and solving your communication challenges – all within your budget and time frame.
Engage like Amazon: omnichannel HCPs engagement for pharma marketingViseven
The popularity of omnichannel approach is growing across all markets and regions, leaving multichannel behind. Giants like Amazon, Disney, and Starbucks have already built their own omnichannel digital marketing strategies. Unveil the difference between multichannel and omnichannel engagement in pharma marketing and choose the best way to launch your next HCPs engagement campaign.
Contact Viseven to build the efficient multi/omnichannel strategy: https://viseven.com/contact-us
https://viseven.com/
Subscribe to youtube channel https://bit.ly/38owdcN
How Visionary Companies Are Using Product Documentation To Optimize Touchpoin...Zoomin
In the era of the customer experience, learn how you can improve your customers’ journey by leveraging your product content and a multi-touchpoint approach. Gain insights on enabling your customers to have meaningful interactions with your brand across all channels and phases from the education and research phase to product evaluation and support.
How product content delivery makes for happier customers slide shareZoomin
Product content. It’s critical to business success. When done well, it can inform, educate, and motivate. It can help us save money. And, it can even drive sales—but only if it’s delivered to the right person, at the right time, in the right language and format, on the device of the consumers’ choosing. This infographic dives into product content delivery and how it is essential to your customers’ experience.
The Future of Food Communications: Winning Share of Mouth in the Conversation...MSL
In this edition of the People’s Insights Series, MSLGROUP explores Six Communication Drivers for Winning Share of Mouth in the Conversation Age. This publication features the voices of experts from inside and outside MSLGROUP who examine current food trends, consumer food behavior and how food technology can enable food companies to be at the forefront of innovation.
If you are looking for a partner to bring a contemporary perspective to communicating around your business and brand, then let’s start a conversation today. Get in touch with us for a customized diagnostic workshop. We hope you enjoy reading this report and invite you to share your feedback and tips with us @PeoplesLab or reach out to us on Twitter @msl_group.
Healthcare marketing trends - The beginning of new eradebmithu
A report on how healthcare/pharmaceutical industry is transforming since past few decades. The presentation gives an insight on what are the new trends in healthcare industry and the relative indicators.
Digital Marketing Guide for Medical Technology Companies Intro SlidedeckGrey Matter Marketing
Grey Matter Marketing fielded an online survey of marketing professionals employed by U.S. medical technology companies. We requested opinions and information on current trends and challenges in digital marketing.
The survey results, along with the changing digital landscape, inspired a five-part industry guide: Digital Marketing for Medical Technology Companies. This eBook outlines how you can leverage digital tactics in a regulated environment to engage with your customers to drive business results and provides the supporting evidence you need to recommend specific digital marketing strategies to management.
Sending targeted messages that address customers’ informational needs and main barriers to purchase can usher your customers along the buying process. Following best practices for email marketing and incorporating engaging content can ensure that your readers open your email, read the content, and even look forward to your next message.
The shifting healthcare landscape shows providers are less interested in the retail/detail approach to sales. Instead, they are looking to industry partners to provide high-quality content that helps them solve problems, provides them with professional education and training, or offers them best-practice consulting.
The aim of this presentation is to help Digital Marketing managers to implement an efficient e-marketing strategy in the particular and constrained environment of the pharmaceutical industry. This presentation can also be a good opportunity for Operational Marketing professionals jammed with the traditional 4p to realise that implementing a 360° marketing strategy is not only aligning Web and Marketing (or vice versa).
I took the opportunity of the success of my previous release to enhance and complete some slides in this V2.0. You will discover how a Biopharmaceutical company (Celgene) has taken a good start after my advises in 2010 and how they have implemented an e-marketing strategy with the evolution of their Internet portals and their connections to medical portals.
It seems to me that you can significantly improve your knowledge of e-marketing tactics with free tools in order to audit and monitor your consumer’s behaviours in the digital space by reading my other presentation: Digital Marketing Management.
Explains the evolution of Social Media, Conceptual viewpoint of digital Activities and healthcare Gamification. For more information visit: http://www.transformhealth-it.org/
Our head of digital, Chris Cullmann, alongside our team at Ogilvy CommonHealth Worldwide have developed a playbook for pharmaceutical and healthcare marketing in 2018.
Although not definitive, this playbook points to emerging platforms, the maturing of existing communication mediums, and areas that need your attention to be competitive in a rapidly evolving marketing space.
Welcome to the customer revolution - how insurers can drive profitability and...EY
EY's customer centricity presentation shows how insurers can drive profitability and market leadership through better customer relationships and a focus on innovation.
For more information on the journey insurer's are taking towards customer centricity including results of EY's Global Consumer Insurance Survey 2012 report "Voice of the Customer", visit: http://www.ey.com/GL/en/Industries/Financial-Services/Insurance/The-journey-toward-greater-customer-centricity
We at Tatva Leadership believe in delivering quality Learning & Skill Development solutions that have a direct & measurable impact on client’s key performance indicators.
Mobile Apps Relieve Confusion for All Hospital-Goers—Yes, Even Grandpa.
This webinar presentation from Phunware explores how mobile apps are changing the healthcare journey for patients and visitors from all walks of life. Although more than 73% of US adults own a smartphone, implementing mobile at your medical facility can provide different benefits for different demographics.
Hospital patients and visitors have come to expect the same easy access to information from their healthcare provider that they have as consumers. From translating wayfinding assets like maps and signs into multiple languages to sending patient communications, mobile has the ability to touch every aspect of the patient journey.
Key points:
- The future of mobile health and its impact on the patient journey
- Use cases from US hospitals
- How seniors and their caregivers are adopting mobile
- How mobile can be integrated into your overall facility wayfinding strategy
- Which demographics are most likely to miss appointments and how mobile can help
- Strategies for getting patients and visitors to use your app
THE CHANGING FACE OF PHARMA! A MULTISTAKEHOLDER APPROACH TO SUSTAINABLE LEADE...Matt Smith
In the presentation, Saurabh Uboweja, CEO Brands Of Desire speaks about the challenges faced by the pharma industries, scope of communication in pharma, how the relationship of pharma industry is changing with the patients & what theses companies should do to communicate better. Go through the presentation & know about the changing faces of Pharma. Brands of Desire is Asia's leading brand consultancy with its offices in New Delhi, Mumbai, Munich and Sharjah. To know in detail about the company, you can visit http://www.brandsofdesire.com
Slides from a lunch and learn webinar hosted by NHS England's Long Term Conditions Team, on the topic of health coaching by lay professionals.
The speakers and Anya de Longh and Jim Phillips.
How product content delivery makes for happier customers slide shareZoomin
Product content. It’s critical to business success. When done well, it can inform, educate, and motivate. It can help us save money. And, it can even drive sales—but only if it’s delivered to the right person, at the right time, in the right language and format, on the device of the consumers’ choosing. This infographic dives into product content delivery and how it is essential to your customers’ experience.
The Future of Food Communications: Winning Share of Mouth in the Conversation...MSL
In this edition of the People’s Insights Series, MSLGROUP explores Six Communication Drivers for Winning Share of Mouth in the Conversation Age. This publication features the voices of experts from inside and outside MSLGROUP who examine current food trends, consumer food behavior and how food technology can enable food companies to be at the forefront of innovation.
If you are looking for a partner to bring a contemporary perspective to communicating around your business and brand, then let’s start a conversation today. Get in touch with us for a customized diagnostic workshop. We hope you enjoy reading this report and invite you to share your feedback and tips with us @PeoplesLab or reach out to us on Twitter @msl_group.
Healthcare marketing trends - The beginning of new eradebmithu
A report on how healthcare/pharmaceutical industry is transforming since past few decades. The presentation gives an insight on what are the new trends in healthcare industry and the relative indicators.
Digital Marketing Guide for Medical Technology Companies Intro SlidedeckGrey Matter Marketing
Grey Matter Marketing fielded an online survey of marketing professionals employed by U.S. medical technology companies. We requested opinions and information on current trends and challenges in digital marketing.
The survey results, along with the changing digital landscape, inspired a five-part industry guide: Digital Marketing for Medical Technology Companies. This eBook outlines how you can leverage digital tactics in a regulated environment to engage with your customers to drive business results and provides the supporting evidence you need to recommend specific digital marketing strategies to management.
Sending targeted messages that address customers’ informational needs and main barriers to purchase can usher your customers along the buying process. Following best practices for email marketing and incorporating engaging content can ensure that your readers open your email, read the content, and even look forward to your next message.
The shifting healthcare landscape shows providers are less interested in the retail/detail approach to sales. Instead, they are looking to industry partners to provide high-quality content that helps them solve problems, provides them with professional education and training, or offers them best-practice consulting.
The aim of this presentation is to help Digital Marketing managers to implement an efficient e-marketing strategy in the particular and constrained environment of the pharmaceutical industry. This presentation can also be a good opportunity for Operational Marketing professionals jammed with the traditional 4p to realise that implementing a 360° marketing strategy is not only aligning Web and Marketing (or vice versa).
I took the opportunity of the success of my previous release to enhance and complete some slides in this V2.0. You will discover how a Biopharmaceutical company (Celgene) has taken a good start after my advises in 2010 and how they have implemented an e-marketing strategy with the evolution of their Internet portals and their connections to medical portals.
It seems to me that you can significantly improve your knowledge of e-marketing tactics with free tools in order to audit and monitor your consumer’s behaviours in the digital space by reading my other presentation: Digital Marketing Management.
Explains the evolution of Social Media, Conceptual viewpoint of digital Activities and healthcare Gamification. For more information visit: http://www.transformhealth-it.org/
Our head of digital, Chris Cullmann, alongside our team at Ogilvy CommonHealth Worldwide have developed a playbook for pharmaceutical and healthcare marketing in 2018.
Although not definitive, this playbook points to emerging platforms, the maturing of existing communication mediums, and areas that need your attention to be competitive in a rapidly evolving marketing space.
Welcome to the customer revolution - how insurers can drive profitability and...EY
EY's customer centricity presentation shows how insurers can drive profitability and market leadership through better customer relationships and a focus on innovation.
For more information on the journey insurer's are taking towards customer centricity including results of EY's Global Consumer Insurance Survey 2012 report "Voice of the Customer", visit: http://www.ey.com/GL/en/Industries/Financial-Services/Insurance/The-journey-toward-greater-customer-centricity
We at Tatva Leadership believe in delivering quality Learning & Skill Development solutions that have a direct & measurable impact on client’s key performance indicators.
Mobile Apps Relieve Confusion for All Hospital-Goers—Yes, Even Grandpa.
This webinar presentation from Phunware explores how mobile apps are changing the healthcare journey for patients and visitors from all walks of life. Although more than 73% of US adults own a smartphone, implementing mobile at your medical facility can provide different benefits for different demographics.
Hospital patients and visitors have come to expect the same easy access to information from their healthcare provider that they have as consumers. From translating wayfinding assets like maps and signs into multiple languages to sending patient communications, mobile has the ability to touch every aspect of the patient journey.
Key points:
- The future of mobile health and its impact on the patient journey
- Use cases from US hospitals
- How seniors and their caregivers are adopting mobile
- How mobile can be integrated into your overall facility wayfinding strategy
- Which demographics are most likely to miss appointments and how mobile can help
- Strategies for getting patients and visitors to use your app
THE CHANGING FACE OF PHARMA! A MULTISTAKEHOLDER APPROACH TO SUSTAINABLE LEADE...Matt Smith
In the presentation, Saurabh Uboweja, CEO Brands Of Desire speaks about the challenges faced by the pharma industries, scope of communication in pharma, how the relationship of pharma industry is changing with the patients & what theses companies should do to communicate better. Go through the presentation & know about the changing faces of Pharma. Brands of Desire is Asia's leading brand consultancy with its offices in New Delhi, Mumbai, Munich and Sharjah. To know in detail about the company, you can visit http://www.brandsofdesire.com
Slides from a lunch and learn webinar hosted by NHS England's Long Term Conditions Team, on the topic of health coaching by lay professionals.
The speakers and Anya de Longh and Jim Phillips.
In highly regulated healthcare environments, mobile technology advancements enable greater -flexibility, portability, interactivity and better patient care than ever before. This infographic presents different use cases for the latest technologies.
The Value of Medical Technologies and the Industry that Makes ThemMedTech Europe
Medical technologies save lives, improve health and contribute to sustainable healthcare. These technologies are developed and produced by the MedTech industry.
This presentation explains what medical technology is and how it has a positive impact on patients, but also on the sustainability of healthcare systems in Europe.
What Your Employees Don't Know About Healthcare [Infographic]BambooHR
What do your employees know about ACA guidelines and healthcare and benefits in general? This infographic shares the knowledge gaps that employees have when it comes to their healthcare plans.
How do we see the healthcare's digital future and its impact on our lives?Jane Vita
"Healthcare is undergoing major changes spurred on by, but not limited to, technology.
Digitalisation is changing the way we think about health, what taking care of it really entails, our personal role in healthcare systems and the way we interact with technology in the context of health.
In many ways, we are entering a post-institutional age of increased personal responsibility, which presents healthcare service providers and other players in the field with major opportunities and great risks. Technology has the potential to empower people and help them become more active in the management of their and their families’ health. This will change the relationship of the patient and the caregiver in profound ways." Mirkka Länsisalo
A co-creation with Mirkka Läansisalo and Sala Heinänen, at Futurice.
IT healthcare leaders are turning to mobility to find the balance between efficiency, security and optimal patient outcomes. Ubiquitous access to printing resources is rising in importance among mobility-enabled healthcare workers, who are discovering the link between improved digital workflow and more efficient delivery of patient care.
From September 10-12th 2014, nearly 2,000 delegates convened in both Washington D.C. and San Francisco for TEDMED, to hear from some of the most innovative and creative minds in health and medicine today.
Their words, offered as a gift from the stage, were truly those to live by – providing a vision for a better future, driven by imagination, ingenuity, and a deep belief in the power of the human spirit to conquer all.
Comparison of Pfizer, Novartis, Bayer, Genentech and Other Top Pharmaceutical...Unmetric
Take a deep dive in to the social media habits of top pharmaceutical companies like Pfizer, Merck, Bayer, Novartis and other top companies. Discover the social media strategies that helped drive engagement and allow them to connect to audiences on Facebook in the third quarter of 2015.
Whether it's directly improving patient care or helping lower costs to provide more access to healthcare, organizations are continuing to use IT to move the needle for an industry that is at a pivotal point in innovation.
Learn how our innovative storage solutions can help your organization meet its healthcare Big Data challenges: http://www.netapp.com/us/solutions/industry/healthcare/
We spent time collecting healthcare factoids that show key trends driving the need for data in healthcare. And now, we’ve put it into an easy-to-view, shareable, memorable presentation to use as you see fit. You can use these factoids to help you make a case for reducing healthcare waste or get pointers for your next IT project. You can even use a few of them to predict the future of healthcare.
Artificial intelligence (AI) is everywhere, promising self-driving cars, medical breakthroughs, and new ways of working. But how do you separate hype from reality? How can your company apply AI to solve real business problems?
Here’s what AI learnings your business should keep in mind for 2017.
Today’s customers are more and more self supporting, deciding for themselves when, where and how to interact with the insurer or agents/brokers. They value multi-channel integration and expect all interactions to be fully harmonized. Delivering high-quality service across all customer channels requires a new working model between agents and brokers and the insurer, in response to the changing environment. Ignoring this market demand may lead to profitability challenges; a coordinated, comprehensive response is needed. A better multi-channel strategy includes the direct and online as well as offline channels—agents and brokers and prevents potential channel conflicts.
Placing Customer Centricity at the Heart of Healthcare1to1 Media
A look at how healthcare providers, pharmaceuticals, and health insurers are adapting to the changing customer landscape and evolving their patient experiences. www.1to1media.com
Medical Application Development_ Marketing Tips to Help Grow Your Business.pdfMoonTechnolabsPvtLtd
Patients' expectations are changing with time. Doctors that offer an individualized medical marketing experience have a more prominent potential to work on consumer loyalties. Pandemic has changed healthcare marketing for centers, clinics, and organizations. Traditional methods of healthcare publicizing are being supplanted with new digital-based advancements. The rise of medical application development is all thanks to the online channels.
How to integrate Channels, Content and Marketing around the customer - 'Creat...Rupali Krishna
'Creating An Integrated Marketing Communications Lifecycle' using Multi-Channel Marketing! How to Integrate Channels, Content And Marketing Around The Customer?
Customer Centricity is a Key!
Key Benefits of Online Healthcare Courses - Telehealth Success.pptxTelehealthsuccess
Online healthcare courses break down geographical barriers, allowing healthcare professionals from around the world to access top-notch training programs. These courses cater to professionals' busy schedules, enabling them to learn at their own pace and on their terms.Courses are continually updated to reflect the latest industry trends, ensuring that professionals stay up-to-date with the ever-evolving field of telehealth.
This Time It's Personal: A human approach to profitable growth for insurersAccenture Insurance
Our research identifies that insurers can achieve profitable growth of 5 to 15 percent by taking a personalised approach to addressing customer needs. To convert the opportunity, insurers should follow our three-step path to value which, using data and analytics coupled with human insight techniques, creates and delivers hyper-personalised experiences that improve customer retention.
Online Healthcare Courses for a Digital Future - Telehealth Success.pptxTelehealthsuccess
In today's digital age, the opportunity to enhance your skills and knowledge through online telemedicine courses is a significant advantage. Whether you're a healthcare professional aiming to broaden your expertise or someone interested in joining the telemedicine sector, enrolling in an online course can be a wise decision. So, take the first step toward your telemedicine journey and explore the vast array of online courses available to you.
In this white paper, we review the critical success factors for maintaining a highly successful contact center, ensuring each interaction enchants callers to schedule appointments, participate in fund raising events and refer patients.
Today’s retail customers expect flexible interaction channels that allow them to shop wherever they are, whenever they want – supported by personalised offers, a sufficiently high availability and assortment of product, and rich product information that enhances their shopping experience.
inQuba: The Five Best Practices of Service RecoveryAntony Adelaar
This is the slideware that was used during the live webinar hosted by inQuba in SA, on the 7th November 2019. The recording is available here: https://youtu.be/ZXmDGoY3V08
The Five Best Practices of Service Recovery may surprise you
Isn’t it enough to capture all customer feedback and assign issues to responsible people in the business? It’s a good start but it’s not enough to ensure a boost in customer loyalty, followed by improved customer retention and cross-sell. We’ll be unpacking the Best Practices of Service Recovery in this live webinar.
Service Recovery and customer loyalty?
Service failures are unfortunately an unavoidable part of your customers’ journeys, but they represent opportunities to rewrite experiences and also to boost loyalty. That’s right – service recovery, done correctly, will boost loyalty to higher levels than before the failure! This is why service recovery best practices are essential to your key metrics.
The session addressed the following questions:
The relationship between service recovery and customer loyalty
The importance of service recovery within CX and Customer Journey Management
The five best practices of service recovery
How to anticipate tomorrow’s poor experiences
How to do all of this at scale
Speakers:
TRENT ROSSINI (Managing Director, inQuba)
ANTONY ADELAAR (Head: Product Marketing, inQuba)
For further information, please visit us here: https://www.inquba.com/
Mail us here: info@inquba.com
CONNECT
Facebook: https://www.facebook.com/inQubaCX/
Twitter: https://twitter.com/inQubaCX
LinkedIn: https://www.linkedin.com/company/inquba/
6 Chronic Care Management Software Companies That Can Help Your PracticeManny Oliverez
List of 6 Chronic Care Management Software companies that can help you with your practice’s CCM program.
Visit Our Website: http://www.CaptureBilling.com/
Spotlight On... The Pharma Customer ExperienceCOUCH Health
In this edition, we’re shining our spotlight on the pharma customer experience. We discuss what customer experience really means in pharma, how it’s developing, who your audience is and why measuring emotion is vital.
Read online or download your free copy now! Then be sure to get in touch with us with any feedback or insights you have too – we’d love to continue the discussion…
The Increasing Use of Technology in Medicine and Healthcare - Telehealth Succ...Telehealthsuccess
If you're interested in advancing your career or knowledge in digital health, consider enrolling in an online digital health course. These courses provide a structured and informative approach to understanding the rapidly changing healthcare landscape, empowering you to embrace the opportunities and challenges presented by digital health.
Incorporating digital health knowledge into your skill set is a wise investment for the future, enabling you to make a positive impact on healthcare and contribute to the ongoing digital health revolution.
Similar to Four tips for ensuring a great customer experience in the healthcare industry (20)
Digital has the power to revolutionise whole industries. The financial services industry, in particular, is entering the age of digital and some brands will benefit more than others. Find out how financial services brands can embrace digital transformation in the digital dawn for banking.
How to ensure your team is winning the brand experience consistency battleBrandworkz
Have you been struggling with how to drive up brand experience for your brand? As marketers we are only too aware of how important brand experience is in attracting and retaining happy customers. This SlideShare sets out what Brandworkz can do to increase brand consistency.
Five Qualities to Look for in a Digital Asset Management Implementation PartnerBrandworkz
The relationship between you and the DAM implementation team is essential to getting the DAM system you want. Here are five qualities to look for in a DAM implementation partner,
Eight insightful questions to ask before choosing a DAM vendor Brandworkz
When purchasing a digital asset management system it is important to know that it is being built by and maintained by a team who know what they are doing. Here are eight questions you should always ask before choosing a DAM vendor
SlideShare presentation from Brandworkz looking at how banking brands are coming under pressure from alternative payment services like Apple, Google and Amazon.
We have set out the five most important features that any DAM buyer should be looking out for if they are buying a digital asset management system in 2016.
From time to time every company will grow through a crisis that causes damage to the brand and negatively effects the customers perception. This SlideShare presentation has four tips on how to win back customer trust and rebuild your brand post crisis.
How to be digitally driven in healthcare marketingBrandworkz
Healthcare marketers are confronted with two factors when it comes to innovation, the first is an industry that is not set-up to deliver digital programs and the second is the complex regulations within the industry.
This Slideshare features three steps to promote innovation within healthcare marketing while remaining within the rules.
5 ways to encourage your employees to use your digital asset management softwareBrandworkz
There has been a growing trend of marketing and brand teams to use a digital asset management platform more often. This presentation gives five suggestions on how to encourage all your employees to engage with your digital asset management system.
Brand consistency is the ultimate asset for any business. Marketers must produce, manage and share multi-channel content for every stage of the customer journey that delivers a great customer experience .This presentation will explain how to align and educate your teams, share and distribute marketing assets, and govern and automate marketing processes.
How to embrace digital transformation in the Financial Services sectorBrandworkz
Digital has the power to transform business. Businesses in every sector are starting to go through a digital transformation. The Financial Services sector particularly is waking up to the potential of digital to integrate and streamline the entire business process. This slideshare offers insights from industry experts and tips for how to achieve digital transformation success if you are in Financial Services.
How to build your brand through great customer experienceBrandworkz
These slides are from our latest webinar, 'How to build your brand through great customer experience'. We look at the key elements of brand and customer experience as well as examine how brand management and digital asset management software can help enhance your brand and customer experience.
Challenges in the financial services industry Brandworkz
This infographic looks at the challenges marketers in financial services face and offers three ways to over come those challenges. To learn more please visit this link, http://www.brandworkz.com/solutions/finance-insurance/.
Aligning Internal Teams Behind your Brand Positioning WebinarBrandworkz
This is the copy slides from our webinar How to align internal teams behind your brand positioning. In this webinar you learn how to
• Create an army of brand advocates
• Align Teams to your brand positioning
• Automate and accelerate internal brand education
• Strengthen your brand and communications
TFM&A 2014 - Aligning your internal teams behind your brand and marketingBrandworkz
Slides from a speech given by Brandworkz Founder and CEO Jens Lundgaard at Technology for Marketing and Advertising 2014 at London'd Earls Court 2 about how to align your internal teams behind your brand and marketing.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
6. Use feedback forms during and after patient visits and act
upon the results at once
Create online communities where patients and insurance
subscribers can discuss and educate themselves about
health issues
Use social media and blogs to provide insights into
healthcare
Monitor all these channels to get feedback and solve issues
before they arise
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8. Use brand guidelines to set out how the brand should be
represented across channels and during all interactions with
patients
Centralise these guidelines in a cloud-based brand
management platform. Give access to all employees so they
can educate themselves and communicate consistently
Instruct staff about how they can personally ensure
customers and patients have the same level of service and
experience during every interaction
8
10. Create an online environment where staff can educate
themselves about how to deliver a high level of patient
experience
Reward and celebrate staff who deliver the necessary patient
experience
Take insights from the hospitality industry and apply them to
the healthcare industry
10
12. Embrace an “anywhere, anytime” model of information to all
patients via the channels that suit them best
Where possible, group on-site services together
Take lessons from the hospitality and hotel industry and
provide services that make the patients visit enjoyable as
possible
12
13. 70% of healthcare consumers attribute
staff attitude
to their positive impression of
the experience.
Retail industry = 38%
Airline, banking and hotel industries =33%.
14. Provide all your staff
with the skills and resources
required to ensure an
exceptional patient experience
with
BRAND MANAGEMENT SOFTWARE
14