Due to dissatisfaction with customer service, analysts’ surveys advise that over a third of global retail banking customers moved providers in 2011. Losing this segment of customers reduces the opportunity to sell more financial products at the branch, negatively impacting profitability and growth. For more details: www.nafcu.org/ncr
Case study: Transforming FE Credit's lending processes with robo-lendingVarun Mittal
FE Credit, one of Vietnam’s oldest and the largest consumer credit company, worked with EY and several FinTech partners to implement a robo-lending platform app, suitably named as $NAP, which digitizes the whole process of customer on-boarding, loan application, know-your-customer (KYC), credit underwriting, loan approval and disbursement.1
As a result, FE Credit reduced the borrowing process from 4-5 days to less than 15 minutes, thus drastically increasing its appeal to customers, while overcoming the challenges inherent in the traditional lending model.
Digital Banking for PSU banks in IndiaRohan Bharaj
This documents highlights the importance of Digital banking for PSU banks in India. In this digitally enhanced age, it is of utmost importance for PSU banks to be up to date with the latest technology.
Due to dissatisfaction with customer service, analysts’ surveys advise that over a third of global retail banking customers moved providers in 2011. Losing this segment of customers reduces the opportunity to sell more financial products at the branch, negatively impacting profitability and growth. For more details: www.nafcu.org/ncr
Case study: Transforming FE Credit's lending processes with robo-lendingVarun Mittal
FE Credit, one of Vietnam’s oldest and the largest consumer credit company, worked with EY and several FinTech partners to implement a robo-lending platform app, suitably named as $NAP, which digitizes the whole process of customer on-boarding, loan application, know-your-customer (KYC), credit underwriting, loan approval and disbursement.1
As a result, FE Credit reduced the borrowing process from 4-5 days to less than 15 minutes, thus drastically increasing its appeal to customers, while overcoming the challenges inherent in the traditional lending model.
Digital Banking for PSU banks in IndiaRohan Bharaj
This documents highlights the importance of Digital banking for PSU banks in India. In this digitally enhanced age, it is of utmost importance for PSU banks to be up to date with the latest technology.
More and more customers are seeing mobile as their banking channel of choice, proven by a growing body of papers. To cite some, Cimigo revealed that for every 10 respondents who are Vietnamese consumers, 3 are using some forms of e-payments including mobile banking application and e-Wallet. Or Backbase predicted that mobile transactions in Vietnam will increase by 300% between 2021 and 2025, driven by mobile payments. As banks build more creative features and integrate with third-party financial products, mobile banking application is no longer a tool for remote money transaction; it has become a financial lifestyle platform that offers a single hub for all banking services. In this article, we get to explore various innovative features that a bank might consider for its mobile banking application, with the goal to keep up with the Digital Banking upsurge.
It’s clear how Incumbent banks are met with unprecedented market forces. Fintech and neobanks—new financial players that offer more and more exciting financial products—are eating up banking market shares. Meanwhile, the growing use of alternative payments such as PayPal, Samsung Pay, Apple Pay, and so on points to the fact that customers are finding traditional banks inconvenient and untrustworthy. At the same time, people are walking away from physical branches; instead preferring mobile banking for ease and convenience, according to a recent report by Backbase. On top of that, the government continues to encourage Digital Banking, made apparent by the government’s recent directives. These factors may sound like twists and turns that took traditional banks by surprise, yet they point to the refusal to change and innovate in the face of digital disruption. Now that change becomes a matter of life and death for banks, there’s an evident need for a shift in mindset and principle called Design Thinking. This paper looks over the relevance and application of Design Thinking in the banking sector. You will also get to explore how some current banks are applying this method. The promise of Design Thinking for banks proves beyond doubt. Now let’s dive in.
A successful Digital Transformation must stand on a successful Digital Strategy as its basis. Essentially, Digital Strategy is about making wise investments into all aspects of Digital Transformation, be it the talents, processes, or customers—with the end goal of maximizing competitive advantage, profits, and ultimately growth that companies expect when initiating their Digital Transformation. The concept of Digital Strategy has changed fast. A couple of years ago, it was as simple thought as “let’s build a website and an app, and it’s done”. But now Digital Strategy has grown beyond that; it has become an integrated plan that does not only involve the adoption and development of new technologies but also requires a shift in business culture and coordination across the business. While a Digital Strategy acts as a guiding star for Digital Transformation, formulating it can inundate companies with even more problems rather than solutions. The need for a well-defined digital strategy seems absolute, yet many don’t know where to start, and others fail for a lot of pitfalls when compiling it. If your company is in this same situation, this paper can help, where you find the step-by-step guide to formulating a digital strategy.
While traditional banks contend with inflexible legacy IT systems, the transformational ones deploy Agile methods to significantly reduce their time to value and make the organization more flexible as a whole.
Transformation is difficult and digital transformation is even harder.
Proof of Concept Kit - Wealth ManagementVarun Mittal
The market landscape of wealth and asset management is quickly evolving, with non-HNWI customers looking for wealth management solutions and a general increase expectations of customer service and demands. Hence, wealth managers need to be able to keep abreast with current trends, as well as offer investment products to the new demographics. EY is able to offer support and services in helping FIs stay relevant and provide their customers with the best investment services possible.
Mobile payment has transformed the financial services in two different ways. They complement the banking system and they also disrupted the traditional way of banking in India
Are Payment Platforms Poised for Growth in India?ICFAIEDGE
India is racing ahead with its mobile phone subscriptions. It is the second largest smartphone market in the world. Given the rapid growth in mobile phone penetration, it is a logical step forward to ensure payments are done via connected devices. There is a surge in payment platforms in the country. Is this growth sustainable? Learn more in this visual presentation.
Beyond the Customer Satisfaction Survey - 35 ideas for customer insightPaul Hopkins
Looking to get more information then just the standard customer satisfaction survey, for your big data or customer experience project? In this presentation, I explain where to in a multi channel retail, you can find rich customer insight to deliver you better customer insight.
Innovationen zur Mobilisierung von Geschäftsprozessen mit BlackBerry und LotusIBM Lotus
Axel Conrad, Global Alliances, Research In Motion
- Strategische Partnerschaft RIM / IBM
- Innovationen und Mobilität
- BlackBerry SuperApps - Merkmale erfolgreicher mobiler Applikationen
- Mobile Collaboration mit Lotus und BlackBerry
More and more customers are seeing mobile as their banking channel of choice, proven by a growing body of papers. To cite some, Cimigo revealed that for every 10 respondents who are Vietnamese consumers, 3 are using some forms of e-payments including mobile banking application and e-Wallet. Or Backbase predicted that mobile transactions in Vietnam will increase by 300% between 2021 and 2025, driven by mobile payments. As banks build more creative features and integrate with third-party financial products, mobile banking application is no longer a tool for remote money transaction; it has become a financial lifestyle platform that offers a single hub for all banking services. In this article, we get to explore various innovative features that a bank might consider for its mobile banking application, with the goal to keep up with the Digital Banking upsurge.
It’s clear how Incumbent banks are met with unprecedented market forces. Fintech and neobanks—new financial players that offer more and more exciting financial products—are eating up banking market shares. Meanwhile, the growing use of alternative payments such as PayPal, Samsung Pay, Apple Pay, and so on points to the fact that customers are finding traditional banks inconvenient and untrustworthy. At the same time, people are walking away from physical branches; instead preferring mobile banking for ease and convenience, according to a recent report by Backbase. On top of that, the government continues to encourage Digital Banking, made apparent by the government’s recent directives. These factors may sound like twists and turns that took traditional banks by surprise, yet they point to the refusal to change and innovate in the face of digital disruption. Now that change becomes a matter of life and death for banks, there’s an evident need for a shift in mindset and principle called Design Thinking. This paper looks over the relevance and application of Design Thinking in the banking sector. You will also get to explore how some current banks are applying this method. The promise of Design Thinking for banks proves beyond doubt. Now let’s dive in.
A successful Digital Transformation must stand on a successful Digital Strategy as its basis. Essentially, Digital Strategy is about making wise investments into all aspects of Digital Transformation, be it the talents, processes, or customers—with the end goal of maximizing competitive advantage, profits, and ultimately growth that companies expect when initiating their Digital Transformation. The concept of Digital Strategy has changed fast. A couple of years ago, it was as simple thought as “let’s build a website and an app, and it’s done”. But now Digital Strategy has grown beyond that; it has become an integrated plan that does not only involve the adoption and development of new technologies but also requires a shift in business culture and coordination across the business. While a Digital Strategy acts as a guiding star for Digital Transformation, formulating it can inundate companies with even more problems rather than solutions. The need for a well-defined digital strategy seems absolute, yet many don’t know where to start, and others fail for a lot of pitfalls when compiling it. If your company is in this same situation, this paper can help, where you find the step-by-step guide to formulating a digital strategy.
While traditional banks contend with inflexible legacy IT systems, the transformational ones deploy Agile methods to significantly reduce their time to value and make the organization more flexible as a whole.
Transformation is difficult and digital transformation is even harder.
Proof of Concept Kit - Wealth ManagementVarun Mittal
The market landscape of wealth and asset management is quickly evolving, with non-HNWI customers looking for wealth management solutions and a general increase expectations of customer service and demands. Hence, wealth managers need to be able to keep abreast with current trends, as well as offer investment products to the new demographics. EY is able to offer support and services in helping FIs stay relevant and provide their customers with the best investment services possible.
Mobile payment has transformed the financial services in two different ways. They complement the banking system and they also disrupted the traditional way of banking in India
Are Payment Platforms Poised for Growth in India?ICFAIEDGE
India is racing ahead with its mobile phone subscriptions. It is the second largest smartphone market in the world. Given the rapid growth in mobile phone penetration, it is a logical step forward to ensure payments are done via connected devices. There is a surge in payment platforms in the country. Is this growth sustainable? Learn more in this visual presentation.
Beyond the Customer Satisfaction Survey - 35 ideas for customer insightPaul Hopkins
Looking to get more information then just the standard customer satisfaction survey, for your big data or customer experience project? In this presentation, I explain where to in a multi channel retail, you can find rich customer insight to deliver you better customer insight.
Innovationen zur Mobilisierung von Geschäftsprozessen mit BlackBerry und LotusIBM Lotus
Axel Conrad, Global Alliances, Research In Motion
- Strategische Partnerschaft RIM / IBM
- Innovationen und Mobilität
- BlackBerry SuperApps - Merkmale erfolgreicher mobiler Applikationen
- Mobile Collaboration mit Lotus und BlackBerry
Creating an exceptional rich social web and work experience (10-11-2012)Davalen LLC
Learn about the IBM Web Experience Management Strategy with 6 Key Capabilities with Customer examples and demo. These slides are from the Davalen Collaboration Summit, Boston 2012.
Create Engaging Digital Commerce Experiences with IBM and CoreMediaPerficient, Inc.
Learn how digital marketers and merchandisers – when enabled with an aligned team, supporting tools, and a comprehensive strategy – can meet buyers how and when they choose to connect, and exceed their demanding expectations.
In this webinar, our experts covered:
-Customer experience trends across both brand and commerce sites that are driving massive change in digital strategies
-Best practices marketers and merchandisers can follow to optimize content to create experiential commerce
-Deployment options and architectural approaches for delivering short-term results and building a foundation for meeting long-term goals
Perficient helps design, deliver, and manage IBM Commerce innovations that improve customer acquisition, loyalty, and profitability. These solutions, when combined with CoreMedia, a leading digital experience company and IBM’s 2016 Beacon Award Finalist for Outstanding Commerce Solution, enable digital marketers to optimize content and commerce for engaging digital experiences.
IBM Digital Experience offers integration excellence
Empowers marketers to deliver
individualized messages & offers for
growing revenues across the customer
lifecycle
Optimizes marketing activities & increases
response rates by personalizing digital
dialogues driven by segments and
campaigns
IBM Exceptional Digital Experiences . Would you like to deliver a distinctive experience? Target your customer? Understand their needs and behavior?
Discover IBM ExperienceOne for E-commerce and engage online with your customers.
In this webinar, Mozu CTO Jason Wallis and Echidna CTO Adam Roozen, discuss the powerful retail website development capabilities resulting from the synthesis of Mozu’s cloud commerce platform with Echidna’s EDGE Accelerator.
Digital Transformation and the Marketing ProfessionalMatthew W. Bowers
Defining and understanding digital transformation and the marketing role. How can marketing drive transformation? what are the tasks, strategies and things that can help.
From Concept to Creation Navigating the Process of Custom eCommerce Website D...BitCot
Understanding Your Business Goals: The first step in the process of custom eCommerce website development is gaining a deep understanding of your business goals, objectives, and target audience. Identify your unique selling points, competitive advantages, and key performance indicators (KPIs) to define the scope and direction of your project effectively.
Enhancing Desirability: Five Considerations for Winning Digital InitiativesCognizant
To be a modern digital business in the post-COVID era, organizations must be fanatical about the experiences they deliver to an increasingly savvy and expectant user community. Getting there requires a mastery of human-design thinking, compelling user interface and interaction design, and a focus on functional and nonfunctional capabilities that drive business differentiation and results.
Oracle Commerce Using ATG & Endeca - Do It Yourself SeriesKeyur Shah
After 2 years of marathon run I was able to complete the self-published book on Oracle Commerce (ATG & Endeca) which covers both the commerce product installation, configuration, concepts, architecture, and some of the open source tools that you can use such as Vagrant, Elasticsearch, Kibana, Logstash, and Splunk.
This book is absolutely free as my contribution to the industry, colleagues, and the commerce community.
The motivation behind this book is “no books written on the subject” and “the goal to make the journey of beginners as painless as possible”.
Hope this will be useful to not just the beginners but also those who embrace open source tools and technologies along with branded products and services.
Eine kurze Geschichte der mobilen Kommunikation. Welche Chancen ergeben sich in den sich öffnenden Märkten z.B. Asien.
Sascha Pallenberg, Blogger und Consultant
BM Lotus Mobility Lösungen - Markttrends und PraxisbeispieleIBM Lotus
Michael Hoffmann, IBM, Certified IT Specialist, Lotus Mobility & Rich Client Technology
Fares Zaier, IBM, Sales Leader Lotus IMT Germany
Die Zukunft des Internet ist mobil. IBM Lotus hat für diese Herausforderungen die nötigen Antworten und Lösungen parat und bietet eine Infrastruktur, mit der Unternehmen das mobile Arbeiten der Gegenwart und Zukunft organisieren können. Der grundsätzliche Ansatz bei Lotus ist: Alle Produkte sollen auch mobil zur Verfügung stehen.
Die mobilen Lösungen von IBM Lotus gliedern sich in fünf Bereiche:
1. Zugriff auf das Unternehmensnetzwerk IBM Lotus Mobile Connect
2. Zugriff auf E-Mails, Kalender und Kontakte: IBM Lotus Notes Traveler
3. Instant Messaging und Webmeetings: IBM Lotus Sametime Mobile / Lotus Live Meetings
4. Social Networking und Teamwork: IBM Lotus Connections / Lotus Quickr
5. Mobile Enterprice Application Plattform für Kundenspezifische Applikationen: Lotus Expeditor / Mobile Portal Accelerator
Anhand eines Praxis Beispiels demonstrieren wir live verschiedene Produkte, und gehen parallel dazu auf die Features und Neuerungen ein.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AIVladimir Iglovikov, Ph.D.
Presented by Vladimir Iglovikov:
- https://www.linkedin.com/in/iglovikov/
- https://x.com/viglovikov
- https://www.instagram.com/ternaus/
This presentation delves into the journey of Albumentations.ai, a highly successful open-source library for data augmentation.
Created out of a necessity for superior performance in Kaggle competitions, Albumentations has grown to become a widely used tool among data scientists and machine learning practitioners.
This case study covers various aspects, including:
People: The contributors and community that have supported Albumentations.
Metrics: The success indicators such as downloads, daily active users, GitHub stars, and financial contributions.
Challenges: The hurdles in monetizing open-source projects and measuring user engagement.
Development Practices: Best practices for creating, maintaining, and scaling open-source libraries, including code hygiene, CI/CD, and fast iteration.
Community Building: Strategies for making adoption easy, iterating quickly, and fostering a vibrant, engaged community.
Marketing: Both online and offline marketing tactics, focusing on real, impactful interactions and collaborations.
Mental Health: Maintaining balance and not feeling pressured by user demands.
Key insights include the importance of automation, making the adoption process seamless, and leveraging offline interactions for marketing. The presentation also emphasizes the need for continuous small improvements and building a friendly, inclusive community that contributes to the project's growth.
Vladimir Iglovikov brings his extensive experience as a Kaggle Grandmaster, ex-Staff ML Engineer at Lyft, sharing valuable lessons and practical advice for anyone looking to enhance the adoption of their open-source projects.
Explore more about Albumentations and join the community at:
GitHub: https://github.com/albumentations-team/albumentations
Website: https://albumentations.ai/
LinkedIn: https://www.linkedin.com/company/100504475
Twitter: https://x.com/albumentations
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofsAlex Pruden
This paper presents Reef, a system for generating publicly verifiable succinct non-interactive zero-knowledge proofs that a committed document matches or does not match a regular expression. We describe applications such as proving the strength of passwords, the provenance of email despite redactions, the validity of oblivious DNS queries, and the existence of mutations in DNA. Reef supports the Perl Compatible Regular Expression syntax, including wildcards, alternation, ranges, capture groups, Kleene star, negations, and lookarounds. Reef introduces a new type of automata, Skipping Alternating Finite Automata (SAFA), that skips irrelevant parts of a document when producing proofs without undermining soundness, and instantiates SAFA with a lookup argument. Our experimental evaluation confirms that Reef can generate proofs for documents with 32M characters; the proofs are small and cheap to verify (under a second).
Paper: https://eprint.iacr.org/2023/1886
Full-RAG: A modern architecture for hyper-personalizationZilliz
Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
5. Growth!
C-Suite demands
A “return to growth” is the top C-Suite priority...
Gartner, 2010 Gartner CEO and Business Executive Survey
”In 2009, CEOs initially placed cost cutting at the top of their priorities
to cope with the sudden and severe recession. In 2010, the focus for
71% of business leaders is a return to revenue growth.”
Frost & Sullivan / BusinessWeek, 2009 Frost & Sullivan CEO Survey
”Top line revenue growth remains the number one priority for
CEOs across the world.”
CMO Council, Marketing Outlook 2010
”CMOS report their top priorities are... grow or retain market share,
drive top-line growth, and better define the brand and its value proposition”
5
6. Growth!
C-Suite demands
2010 IBM Global CEO Study
High-performing companies differentiate themselves in three ways...
6
7. Growth!
C-Suite demands
2010 IBM Global CEO Study
How do you reinvent customer relationships?
7
12. What should enterprises demand from an
Exceptional Web Experience
to deliver the business results they need?
Creates
sustainable
Delights differentiation Leverages
customers investments
Adapts to new
opportunities Delivers
Delivers
12
14. Adapts to new
opportunities
Marketing &
business tooling
Fast time to market
Measure & optimize,
don't fire & forget
14
15. Creates How do you turn the temporary competitive
sustainable advantage you get from a site launch
differentiation into sustainable differentiation?
Key: Marketing / IT Alignment
Ability to differentiate using compelling and
unique experiences
Combined with open, scalable, extensible
technologies that can be sustained over time
15
16. Leverages Enterprises have deep business
investments value in existing investments
waiting to be unlocked
web properties
web
presence
/ .com
B2C B2B
commerce commerce
site site
customer
self-
service
mobile
apps
investor
site
Facebook
presence ... micro-
sites
information & process assets
customer product business & web
databases information analytics
CRM & support core business
rich content
systems processes
16
17. Delivers
Scale when you need it
- customers, typical & peak
- web properties
- languages
- content
Wrap around customers
- traditional web
- rich internet applications
- mobile channels
- external social properties
- kiosks, settop boxes, digital signage, point of sale devices, etc
17
18. IBM Project Northstar
IBM's vision for
Exceptional Web Experiences
■ Multi-year strategy to be the standard for
customer-facing experiences
■ Portfolio alignment for simplicity and ease
■ Guide for organic and inorganic investments
■ Responsive to technology convergence and advances
18
20. Create Dynamic, Engaging
Web Experiences that
Wow Your Customers
●Increase responsiveness by empowering
business owners to manage the creation &
delivery of dynamic web content, entirely new
websites or micro-sites, mashups, rich media
& documents.
●Leverage existing skillsets and familiar
tools to control the web sites' look & feel (e.g,
Dreamweaver) or create content (Microsoft
Word, Lotus Symphony).
●Improve site consistency, quality, and
accuracy with a configurable workflow
capability.
●Reduce the cost of web operations with a
robust tools for easing site management.
●Speed time to market with a rich set of pre-
built templates (e.g., news, events, jobs offers
FAQs, training announcements, etc.)
21. Target the Right Experience
to the Right User via the
Right Channel at the Right Time
● Deliver highly personalized, memorable experiences that that adapt to a user's
preferences, behaviors, location, relationships, device, sentiment, or even time of day.
● Enhance cross-sell and up-sell by providing tailored recommendations based on users'
similarity to like-minded folks.
● Keep online experiences dynamic and relevant by leveraging campaign management
tools to drive automated, personalized email and web campaigns
● Increase customer engagement by allowing users to tailor their own web experiences
through drag and drop.
Appeal to a global audience by delivering globalized and localized sites.
Personalized Experiences Drive Big Business Benefits:
● Personalization can increase conversion rates by 70% http://searchenginewatch.com/3634419
● “The majority of marketers who have implemented strategic personalized marketing techniques
have seen decidedly greater success over traditional mass marketing approaches” CMO Council
● 66% of shoppers report purchasing additional products based on merchant recommendations
at least once in a while, with 21% doing so most or all of the time. Emarketing and Commerce
22. Improve Customer Loyalty
by Enabling
Users to Socialize
● Support conversations and information sharing with and between users with capabilities
such as wikis, blogs, forums, communities, ratings, commenting, tagging, shared bookmarks &
files, and activities for organizing work & ideas.
● Allow users to find the right people based upon their profile: expertise, projects,
responsibilities, and interests.
● Enable customers to get problems resolved quickly with click-to-chat functions.
●Improve SEO and brand awareness by syndicating content across the web, into other
online properties, such as Facebook.
23. Optimize the Customer
Experience to
Maximize Results
Leverage analytics to: Gain deeper business insights with Coremetrics:
● Improve user engagement by
measuring and then fine tuning the
customer experience
● Intelligently manage your
marketing resources
● Make better decisions faster
Experience Suite supports:
● Out-of-the-box integration to the
leading analytic providers:
Coremetrics, WebTrends, Unica,
& Omniture
•A/B + multi-variate tools
Ability to create sites optimized for
search engines
24. Realize Your Business Goals
With Experience Suite, you can: Leverage WebSphere Commerce to
● Improve self-service by leveraging robust deliver a tailored shopping
tooling and integration capabilities to deliver rich, experience:
intuitive web applications that support business
transactions.
● Scale to meet the demands of new campaigns,
events, & announcements.
● Capture new leads by easily publishing dynamic,
compelling offers and content.
● And much more!
Enhance results with value-added features:
● Further improve efficiency and reduce
costs by automating paper-based processes with
Lotus Forms.
● Improve profits by converting visitors into
buyers with seamless integration of WebSphere
Commerce functions such as product catalog and
shopping cart
25. Reach Customers Across
Multiple Channels – Mobile,
Web, Kiosk, Email...
●Utilize built-in support for client detection to
return the appropriate pages and content
depending upon the device Support mobile
shopping
●Leverage one common theme to deliver through
content through the browser to deskop + mobile WebSphere
Commerce
●Leverage out-of-the-box tooling to create a
single application that can support both
smartphones and full-sized desktop browsers.
●Add on: Use the Mobile Module to dynamically
adapt content to the unique display Out-of-the-box
characteristics of over 7,000 different mobile mobile
device types, including smartphones support
included for
social
capabilities.
26. Integrate Across
Heterogenous Systems to
Deliver New Value
● Deliver more personalized, relevant Speed integrations through no-code, visual tooling
web experiences by leveraging out-of-
the-box connectors and restful services to
integrate with data sources such as SAP,
Excel, Siebel, Facebook, twitter,
YouTube, databases, web services,
widgets, portlets, analytics systems, and
much more.
● Aggregate disparate systems into a
seamless, cohesive experience by
utilizing the built-in mashup and portal Encourage reuse through a social catalog
framework.
● Facilitate sharing of components
(feeds, widgets, pages) and speed time
to market with a social catalog.
● Encourage reuse by turning content
and information into standards-based
feeds and web services.
27. IBM Customer Experience Suite
Exceptional Web Experiences Guided by IBM Project Northstar
Engaging
Personalized
“Conversational”
Everywhere
Empowering
Integrated
27
28. IBM Project Northstar Offerings
IBM Services and Support Lab
Global Technology Global Business IBM Enterprise Software
Business Partners Services Services Software Services Support
Industry
Government Healthcare Banking Solutions and Templates Telco
Retail Insurance Industrial
Travel +
Transportation
Mobile (multi- Digital Asset
Commerce eForms Web Analytics Mobile
IBM Value-added channel server)
Modules Management
Partner Value-added Modules
Predictive Business Enterprise Immersive
Web Analytics CRM
Analytics Intelligence Marketing Mgt Viewing
IBM Customer Experience Suite
Web Content Portal Social Personalization Marketing Tools Search
Analytics- Instant Mobile Rich Internet
Rich Media Mashups
enabled Messaging (high end) App Tooling
29. IBM Project Northstar Offerings
IBM Services and Support Lab
Global Technology Global Business IBM Enterprise Software
Business Partners Services Services Software Services Support
Industry
Government Healthcare Banking Solutions and Templates Telco
Retail Insurance Industrial
Travel +
Transportation
IBM Value-added Modules Partner Value-added Modules
Mobile (multi- Digital Asset
Commerce eForms Web Analytics Mobile
channel server) Management
Predictive Business Enterprise Immersive
Web Analytics CRM
Analytics Intelligence Marketing Mgt Viewing
IBM Customer Experience Suite
Web Content Portal Social Personalization Marketing Tools Search
Analytics- Instant Mobile Rich Internet
Rich Media Mashups
enabled Messaging (high end) App Tooling
30. IBM Project Northstar Offerings
IBM Services and Support Lab
Global Technology Global Business IBM Enterprise Software
Business Partners Services Services Software Services Support
Industry Solutions and Templates
Travel +
Government Healthcare Banking Retail Insurance Industrial Telco
Transportation
IBM Value-added Modules Partner Value-added Modules
Mobile (multi- Digital Asset
Commerce eForms Web Analytics Mobile
channel server) Management
Predictive Business Enterprise Immersive
Web Analytics CRM
Analytics Intelligence Marketing Mgt Viewing
IBM Customer Experience Suite
Web Content Portal Social Personalization Marketing Tools Search
Analytics- Instant Mobile Rich Internet
Rich Media Mashups
enabled Messaging (high end) App Tooling
31. IBM Project Northstar Offerings
Services and Support
IBM Global Technology Global Business IBM Lab Enterprise Software
Business Partners Services Services Software Services Support
Industry Solutions and Templates
Travel +
Government Healthcare Banking Retail Insurance Industrial Telco
Transportation
IBM Value-added Modules Partner Value-added Modules
Mobile (multi- Digital Asset
Commerce eForms Web Analytics Mobile
channel server) Management
Predictive Business Enterprise Immersive
Web Analytics CRM
Analytics Intelligence Marketing Mgt Viewing
IBM Customer Experience Suite
Web Content Portal Social Personalization Marketing Tools Search
Analytics- Instant Mobile Rich Internet
Rich Media Mashups
enabled Messaging (high end) App Tooling