The document outlines the five most important features a DAM system needs in 2016: 1) It must be easy to use with a good user experience for user retention. 2) It must be quick with fast search to not negatively impact the user experience. 3) It needs to be ready to integrate as the content hub of the marketing ecosystem. 4) It must effectively manage metadata which the system will live or die by. 5) It should support the entire marketing production process from idea creation to delivery.

1. © 2016 Brandworkz
The Five Essential DAM Tools in 2016

2. Some say there is a lack of innovation in the DAM industry.
At Brandworkz, we believe in consistent improvement
based on client feedback and industry trends
Here are the five most important
features your DAM system need in 2016:

3. 1. It Must be Easy to Use

4. A DAM system with a good
user experience
means good
user retention,
the holy grail for any software platform.

5. 2. It must be quick

6. A lack of speed
kills your DAM system.
Slow search effects the user experience
of your DAM system, so look for a vendor
who takes search seriously.

7. 3. Be ready to integrate

8. Your DAM system must be the
content hub
of your
marketing ecosystem.
Make sure your vendor of choice has
the ability to integrate
to meet you business needs.

9. 4. Manage your Metadata

10. Your DAM system will
live or die
by how well you use metadata.
Look for DAM vendors who offer tools to make
metadata management
as easy as possible.

11. 5. From Idea Creation to Delivery

12. DAM in 2016 isn’t just about
storing and managing assets.
The best DAM systems help you manage the entire
marketing production process.

13. Look for a DAM vendor that:
 Is focused on UI/UX
 Values speed
 Has metadata management
tools
 Can integrate with your
other marketing systems
 Has workflows that can
manage your creation
processes