Brandworkz lays out the five main reasons why you need more than an FTP site for sharing and collaborating with your colleagues.

1. © Brandworkz 2019
Five reasons you need
more than an FTP site for
sharing and collaboration
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Technologies are rapidly
advancing and there is a more
efficient way to share digital
files than using file transfer
protocol (FTP) sites.

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Here are five reasons why you need
digital asset management:
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1. All your content in one place

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A digital asset management platform allow you to
centralize all your digital assets in a single cloud-based
location which is accessible anywhere, anytime.
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2. Better search and preview

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A digital asset management platform enables
sophisticated search using metadata, tags, file names
and the text within a document and unlike an FTP server
you can preview assets with thumbnails.
No guesswork needed!
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3. Much more manageable

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You can manage users and content!
Only those with permission can view sensitive documents
or images.
You get alerts when something is expiring or when new
items are available.
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4. Simplicity is key

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Systems that are difficult to use are utilized less often.
The more content you add to an FTP site the more
difficult it becomes to manage.
It has been proven that a good digital asset management
system with a great user interface will get used.
Simple as that!
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5. Saves time, saves money

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Our clients have reported savings of up to $500,000 and an
85% reduction in asset requests to central marketing teams.
Brand consistency is strengthened because the correct
content is downloaded and used.
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So ditch your FTP and dive into digital asset management!
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