Have you been struggling with how to drive up brand experience for your brand? As marketers we are only too aware of how important brand experience is in attracting and retaining happy customers. This SlideShare sets out what Brandworkz can do to increase brand consistency.

1. 1
© 2017 Brandworkz Ltd
How to ensure your team is winning the brand experience
consistency battle

2. 2
“Exceptional experiences are now your best
competitive advantage.”
Laura Ramos, Forrester

3. 3
Top three brand experience challenges*
1. How to get a clear view of the whole customer journey in order to deliver
the right content to the right people at the right time.
2. How to drive consistency through the cumulative customer experience.
Customers evaluate consistency based on a number of interactions over
time so we need to understand that cumulative impact.
3. How to align teams and partners behind the brand, organisation-wide.
This is arguably the hardest task of all particularly when teams, content,
partners and third parties don’t all report to the CMO.
*according to Brandworkz customers and Forrester Research

4. 4
Marketers cannot build brand experiences alone any more

5. 5
Brand experience needs the support of all employees & partners

6. 6
How does Brandworkz solve the brand experience consistency problem?

7. 7
.
Create an army of brand ambassadors
Align and Educate
Align all internal and external
teams behind the brand promise
and differentiate your brand
through every customer
interaction.
Govern and Automate
Control your marketing processes,
collaborate on content and enable
your marketing teams to deliver a
consistent brand experience.
Share, manage and distribute the
right content, to the right channels,
at the right time to give your
customers the brand experience
they expect.
Share and Distribute

8. 8
Three case studies:
Aetna, JLL, Dr. Martens

9. 9

10. 10
Brand positioning promoting a healthy lifestyle

11. 11
Brand promise at heart of a Brandworkz brand management platform

12. 12
Teams self-serve centralised, approved content

13. 13
Outcome
35,000 unique users of their Brandworkz
platform
Software platform informing employees
of mission, vision, behaviour.
Creating positive differentiation &
consistent brand experience in the
marketplace.

14. 14

15. 15
Using Brandworkz brand hub to create a global community of
brand champions

16. 16
An online ‘brand world’ draws teams in

17. 17
Showcasing what ‘good’ looks like & providing artwork

18. 18
Outcome
17,000 unique users.
Showcasing work and campaigns
between markets.
3,000 downloads of marketing
materials per month.
The business speaks with one,
consistent voice.

19. 19

20. 20
Global franchisees and retailers access approved content

21. 21
Seasonal campaigns and point-of-sale materials can be found instantly

22. 22
Brandworkz portal integrates with e-commerce website for digital
experience consistency

23. 23
Outcome
Brand experience consistency has
been improved on a global scale.
Brand hub initially a marketing
initiative. Now it has been adopted
by the whole company.
“A massive time saver” Alex Cotton,
Marketing Services Manager, Dr.
Martens

24. 24
Thank you
Find out how Brandworkz could solve your brand experience
consistency problem.
Request a demo today!
www.brandworkz.com/request-a-demo
www.brandworkz.com