This document provides an overview of marketing services for single source companies offered by Oceancom. It discusses how companies are increasingly offering turnkey solutions and the challenges of marketing these capabilities with limited resources. Oceancom offers a hybrid marketing solution using small teams of experienced professionals to develop marketing plans, branding, communications, and sales support at a lower cost than large agencies. The document outlines Oceancom's services and advantages and suggests companies may be making marketing errors if materials are outdated, online presence is weak, or marketing lacks the proper calibre or perspective to attract large customers.

1. PROGRAM GUIDE
MARKETING FOR SINGLE SOURCE COMPANIES
Market planning, brand development and
communications for innovative B2B companies
selling emerging technologies and turnkey
solutions to North American and international
customers.
Oceancom offers an effective Hybrid Marketing
alternative to hiring an expensive agency or
managing individual freelance people.
Market Planning & Positioning
Brand Development
Customer Communications
Sales/Dealer Support
PROGRAM GUIDE
oceancom 416.540.9079 marketing@oceancom.ca oceancom.ca
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2. WHAT’S IN THIS PROGRAM GUIDE?
Marketing Your Single Source Capabilities 1
The OCEANCOM Advantage 3
Oceancom Marketing Services 4
Are You Making These Marketing Communications Errors? 5
STAGE 1: Need a Marketing Tune-Up? 6
STAGE 2: Launch A New Direction 7
STAGE 3: Reposition, Rebrand, Relaunch 8
Are You Open to New Marketing Ideas ? 9
NAVIGATION
Click through the arrow buttons in the right corner
or click on one of the above titles.
OCEANCOM © OCEANCOM 2011 < >

3. Marketing Your Single Source Capabilities
Transition to More Turnkey Solutions system performance, and customer support.
Manufacturers, corporations, and small busi- That prospects see the potential for a long term
nesses are building higher value-added single partnership, rather than just a few transactions.
source solutions with an expanded suite of Yet this transition comes when many Business
turnkey services. For manufacturers, that Development Managers have taken over many
usually includes: Marketing responsibilities on a very part time
• Custom 3D CAD design/engineering basis. With reduced Marketing activity, this
• Product prototyping and testing stagnation overloads their sales people and the
• Advanced CNC manufacturing companies can become vulnerable to eroding
• System integration and qualification customer loyalty, market share, and margins.
• Installation and startup services
Bridging The Marketing Gap
• Training and optimization services
Oceancom helps bridge this Marketing Gap
• Refurbishment and repair
with professional marketing strategies, brand
• Customer service & support development and communications programs to
Marketing turnkey packages depends as defend your competitive position and keep your
much on building trust and confidence in the business moving forward.
company, as it does on product innovation,
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4. Oceancom brings a unique perspective for Longer Sales Cycles
marketing single source companies: Some companies simply don’t have a
marketing portfolio to nurture prospects
Marketing Aimed Earlier through longer sales cycles. Developing
in the Sales Cycle regular communication touchpoints high-
Customers need to establish how a solutions lights useful experience and expertise, and
partner will “fit” their organization so corporate lets sales people concentrate on closing
capabilities and a successful track record need to deals and generating revenues.
be introduced much earlier in the relationship.
Often before they make a direct sales contact or Bundling Turnkey Services
want detailed product information. Custom product development and system
Helping the customer identify problems earlier integration capabilities remain hidden in
in the sales cycle can also develop a more com- many marketing portfolios. Similarly, global
prehensive “benchmark” single source solution refurbishment and repair services don’t usu-
that can minimize competing bids and discount- ally receive adequate marketing attention to
ing later in the sales cycle. build confidence and uncover more profitable
single source opportunities.
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5. The OCEANCOM Advantage
Hybrid Marketing Solution • experienced project manager so you won’t
Oceancom offers a hybrid marketing solution have to synchronize a team of independents
using small flexible teams of experienced on top of your day job
independent professionals and communications • common team day rate is lower than
specialists. That brings several advantages over $150-300/Hr. agency fees and their
using larger agencies or hiring your own pricey monthly retainers.
freelance people:
• flexible teams tailored to client’s needs, Marketing Emerging Technologies
complexity and deadlines We work with international companies
marketing new technologies and integrated
• working with experienced professionals
systems in automotive, injection molding,
vs. “training” junior staff from agencies
robotics, PET, consumer packaging, solar, large
• develop a marketing plan to baseline hydro and cogeneration, marine and motor
priorities, streamline project efficiency, control centers.
and track milestones
We’ve also provided launch and marketing
• substantial savings from joint team pro- support for a global Advanced Manufacturing
posal, pricing, and project management Center and a network of Technology Centers.
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6. Single-Source Marketing Services
Market Planning Customer Communications MARKETING SERVICES
Developing a plan, or a roadmap, is critical in International prospects are searching 24/7 for Market Planning
longer sales cycles to clarify strategy, position- more diverse online communications to make  Marketing/Communication assessment
ing, and priorities. Having everyone on the same their own short list evaluations. So there is a  Marketing program planning
page streamlines downstream decisions and larger role for Marketing Communications to  Competitive positioning
production with fewer distractions and delays. engage and educate prospects early in the sales
Brand Development
A good roadmap allows flexibility for changing cycle, and later to maintain customer loyalty
 Corporate and product branding
market conditions and customer preferences. and repeat single source sales.
 Visual identity and taglines
 Product launch
Brand Development Sales and Dealer Support
Customer Communications
Developing customer partnerships requires a Sales people are more productive and enthu-
 Corporate Profiles / Annual Reports
balanced approach to corporate and product siastic with professional sales tools so they can
 Web site development/SEO/Mobility
branding. With more media available, a strong focus on revenue-generating priorities. Dealer
 Digital and print portfolios
branding and visual identity package cuts networks need quick access to current digital
 Case studies and testimonials
through the clutter and encourages communications, product updates and
customer conversations. customer status. Sales/Dealer Support
 Lead generation/ Advertising
 Trade show and event support
 Technical and Training E-Manuals
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7. Are you making these Marketing Communications Errors?
1. >50% of Your Marketing is Obsolete investors to digest at once. Layered marketing
How much of your marketing is now obsolete, encourages readability and small agreements
or simply missing your latest products and through the sales cycle.
services ? Without good marketing support,
overloaded salespeople will not be as productive, 4. Weak Marketing Calibre
or as profitable, in the long term. Are your website, brochures and photos the
right caliber to attract large turnkey customers?
2. Failing the Online Audition? Sticking too long with your own DIY marketing
People are doing more online research and evalua- only reinforces perceptions of a much smaller,
tion long before they contact a salesperson. So that less capable, less successful company.
five year old website can damage your credibility
in a few seconds, or worse, be pushing prospects 5. Not everybody is a P. Eng.
to your competitors. Is your marketing only written from a narrow
technical engineering point of view? To make
3. One Kitchen-Sink Brochure the short list of today’s larger buying committees
Don’t stuff way too much into one brochure/ requires more than a dull PowerPoint loaded
presentation and expect it to do everything - with technical jargon and product specifications.
for everybody. It’s too much for busy prospects/
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8. STAGE 1: Need a Marketing TuneUp ?
Refresh Your Marketing Package
Businesses are changing faster than ever. Without It’s time for a Marketing Tune-Up.
regular development, it doesn’t take long for the
You need to refresh your marketing package to
marketing to fall behind and pretty soon, you’re
get through the next six months to a year. But
left with some obvious holes for winning that
you’re up to your alligators busy and don’t have
new client:
time to get a big agency involved.
• Your Company Profile doesn’t include the
latest products and services you introduced We know what you’re up against. Delegating
at last year’s trade show. projects to Oceancom’s marketing team helps
relieve stressful overload and lets you and your
• Your proposal package looks like it comes
team be more productive. Whatever deadlines
from a collection of companies with different
you’re up against, talk to us.
colours, styles and visual identities.
• Your generic sales tools are no longer We can help make 2012 the most successful ever.
effective in penetrating target accounts.
Marketing TuneUp?
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9. STAGE 2: Launch A New Direction
Launching New Strategies, Technologies and Services ?
Your company is changing course and launch- advertising, and sales support collateral. Whether
ing new marketing strategies, products and sales you’re targeting a major account list or opening
initiatives to build revenues and profitability. up a new sector, we can quickly assemble a team
of communications specialists to get everything
Before you launch these new initiatives, however,
done on time and make your launch more
this may be the time for Oceancom to take a re-
successful.
alistic assessment of your company’s marketing,
branding, and communications. Having a solid Oceancom delivers communications that ex-
marketing foundation has helped more than a plains complex technologies and turns integrated
few product launches achieve their initial sales systems and services into memorable communi-
goals and reduce time-to-profitability. cations that increase brand visibility, boost trade
show ROI, and help make the sales job easier.
We can develop a comprehensive launch plan
of trade shows, inhouse events, PR, road shows,
New Direction?
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10. STAGE 3: Reposition, Rebrand, and Relaunch
Remolding the Business for Future Growth
Bold companies are remolding their business planning and project management needed.
through mergers, acquisitions and alliance part-
Rather than risk months of delays, it’s better to
nerships. Others have simply outgrown their
bring Oceancom’s experienced marketing team
previous business model and are relaunching
to develop a new marketing roadmap, branding,
the company with bold new branding and
and communications plan. Then we can handle
strategic direction.
the creative direction and project management
This restructuring involves an extensive market- to keep this transformation moving steadily for-
ing overhaul to reposition, rebrand and relaunch ward with minimal surprises.
the new organization. Developing a solid market-
This is not, however, an overnight process.
ing foundation reassures customers how the new
Rebranding and relaunching a company needs
organization can help them be more successful
to be done carefully for all the right reasons. We’d
in today’s tough economy.
be happy to arrange a discovery meeting to talk
However, lean executive teams often don’t have about those reasons when you’re ready.
the time, or staff, to do the thorough program
Remolding the Business?
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11. Are You Open to New Marketing Ideas?
Professional marketing, branding and communi- that presents all your strengths and capabilities to
cations are critical for single source companies to put you on the winning side of the short list.
build a solid business development foundation
for a stormy economy. What Marketing Improvements Would
You Like To See This Year?
However, sticking with the same-old tired toolkit
may be pushing customers to your competitors. Oceancom can help you get there. Our Hybrid
Especially now, executives needs to be receptive Marketing System offers your management team
to more effective marketing ideas and creative significant time and budget savings over the
concepts. Even go outside their comfort zone frustrations of living with an expensive agency
and be willing to try new things. or hiring your own freelance people.
Invest in Better Customer Relationships Time for a Discovery Meeting?
The challenges have never been greater to invest When you’re ready to make some bold marketing
in a smarter marketing program that works as moves, e-mail or call us at 416.540.9079 to arrange
hard as the rest of your business. A program a no-obligation discovery meeting to discuss your
business development challenges.
Is Your Marketing Ready?
8
Brampton, Ontario
oceancom marketing@oceancom.ca
416.540.9079 oceancom.ca
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