Coremetrics is a leading web analytics company that helps businesses optimize their online marketing efforts. It provides a continuous optimization platform that collects customer browsing data across visits over time to build detailed customer profiles. These profiles are then used to automatically select and deliver tailored content and offers to customers on a company's website, in emails, and across digital advertising networks. Coremetrics has over 2,100 brand customers worldwide and differentiates itself through its ability to track customers across channels over time, its advanced attribution modeling, and its customer service. It is positioned as a leader in the web analytics market.
Big Data, Bigger Campaigns: Using IBM’s Unica and Netezza Platforms to Increa...graemeknows
Is your organization challenged by the explosion of data and increasing expectations for results? Unica Campaign Management and IBM Netezza appliances can provide capabilities to address and overcome them. This presentation offers customer case histories and performance studies that provide insights in today's world where digital and traditional channels are increasingly intertwined.
Smartare kunder kräver smartare affärerIBM Sverige
Att alla affärer börjar med en kund är en gammal sanning. Men nu håller en ny typ av kunder på att förändra kraven och dynamiken mellan köpare och säljare. Kundernas ställning stärks genom ökande social interaktion och tillgång på information på nätet.
Per Ankarås, Smarter Commerce Lead Nordic, IBM Svenska och IBM Business Partner Fiwe
Make every customer conversation count: Power your 21st Century Sales Warrior to make an impact in every deal - with easy collaboration, agility and meaningful insight
This presentation provides an in-depth look at why people, rather than product, should be driving your retail enterprise. It focuses on why traditional, product-oriented retailing with ERP at its core is not aligned with a customer-centric approach, and offers insight on how powering your business with CRM will transform it into a true people-driven organization.
Empower Retail combines the best capabilities of CRM, loyalty management and analytics into one powerful solution to maximize your ability to manage customer loyalty and drive revenue. Leveraging over 15 years of loyalty management expertise across consumer industries, HCL AXON has built this CRM solution to help you take your loyalty management to the next level. EmpoweRetail, based on Microsoft Dynamics CRM, is the culmination of over two years’ development based on inputs from clients. EmpoweRetail’s powerful analytics engine allows you to develop offers, track responses, and measure results in unique ways and deliver a superior shopping experience for your customers.
Big Data, Bigger Campaigns: Using IBM’s Unica and Netezza Platforms to Increa...graemeknows
Is your organization challenged by the explosion of data and increasing expectations for results? Unica Campaign Management and IBM Netezza appliances can provide capabilities to address and overcome them. This presentation offers customer case histories and performance studies that provide insights in today's world where digital and traditional channels are increasingly intertwined.
Smartare kunder kräver smartare affärerIBM Sverige
Att alla affärer börjar med en kund är en gammal sanning. Men nu håller en ny typ av kunder på att förändra kraven och dynamiken mellan köpare och säljare. Kundernas ställning stärks genom ökande social interaktion och tillgång på information på nätet.
Per Ankarås, Smarter Commerce Lead Nordic, IBM Svenska och IBM Business Partner Fiwe
Make every customer conversation count: Power your 21st Century Sales Warrior to make an impact in every deal - with easy collaboration, agility and meaningful insight
This presentation provides an in-depth look at why people, rather than product, should be driving your retail enterprise. It focuses on why traditional, product-oriented retailing with ERP at its core is not aligned with a customer-centric approach, and offers insight on how powering your business with CRM will transform it into a true people-driven organization.
Empower Retail combines the best capabilities of CRM, loyalty management and analytics into one powerful solution to maximize your ability to manage customer loyalty and drive revenue. Leveraging over 15 years of loyalty management expertise across consumer industries, HCL AXON has built this CRM solution to help you take your loyalty management to the next level. EmpoweRetail, based on Microsoft Dynamics CRM, is the culmination of over two years’ development based on inputs from clients. EmpoweRetail’s powerful analytics engine allows you to develop offers, track responses, and measure results in unique ways and deliver a superior shopping experience for your customers.
Interactive Marketing – Being Relevant to your CustomerIBM Sverige
How can you be relevant to each an every customer and prospect and respond to their needs in today's multi-channel world? We explore how leading brands across Europe are delivering this highly personalised experience to drive revenues, profits and greater customer experience.
Vladimir Mosewicz, EMM Subject Matter Expert, IBM Europe
As markets mature and competition intensifies, the global gaming industry faces unique challenges that impact established entities and those contemplating entry in the market. Demand and consumer expectations force gaming operations to differentiate themselves from the competition.
Mobile CRM: a New Perspective Mobile sales teams are usually composed of a firm’s most valuable salespeople: the ones who close the most deals and are the most direct generators of new revenue.
Interactive Marketing – Being Relevant to your CustomerIBM Sverige
How can you be relevant to each an every customer and prospect and respond to their needs in today's multi-channel world? We explore how leading brands across Europe are delivering this highly personalised experience to drive revenues, profits and greater customer experience.
Vladimir Mosewicz, EMM Subject Matter Expert, IBM Europe
As markets mature and competition intensifies, the global gaming industry faces unique challenges that impact established entities and those contemplating entry in the market. Demand and consumer expectations force gaming operations to differentiate themselves from the competition.
Mobile CRM: a New Perspective Mobile sales teams are usually composed of a firm’s most valuable salespeople: the ones who close the most deals and are the most direct generators of new revenue.
Customer Engagement Strategies Overview
The ADM Professional Community is a living example of the compelling value proposition for online communities that serve the automotive industry. ADM serves as proof that the impact of Social Media on the automotive vertical is more significant than widely understood. Be sure to visit the ADM Professional Community at http://www.AutomotiveDigitalMarketing.com or the acronym URL at http://www.ADMPC.com or the Twitter URL at http://ADM.fm today, and don’t just be a Lurker... Join!
The typical marketer and sales person, in a complex B2B sales environment,understands the value of a truly qualified “sales-ready” lead over a marketing ready prospect, because it meets a designated set of criteria and progresses into a sale faster with fewer selling resources
Customer Analytics Strategy and ApplicationSameer Khan
The commerce landscape has changed drastically since 2003. And, since the Internet gave birth to e-commerce sites and social media, now more than ever, customers expect businesses to go the extra mile to maintain their preferences. With competitors just a click away, understanding customer behavior and improving customer experience has never been more critical. Reducing customer struggle is no easy feat, especially because each customer faces a deluge of different decisions
on a multitude of platforms.
CRMNEXT's corporate banking simplifies on-boarding with digital capabilities by quick, easy, seamless and painless on-boarding. It helps in greater account opening satisfaction with streamlined cross channel approach.
Why It's Time to Invest in eCommerce; A Conversation for Ektron CustomersLuminos Labs
You’ve been on Ektron for years now. But, you know that in order to move the business forward, it’s time to look at an upgrade to have a significant impact on your business.
In this webinar, experts from Episerver and Techromix Solutions take a close look at how an improved eCommerce platform can give you complete control of the online buyer’s experience and make you the new company hero.
Key takeaways include:
The business drivers for ecommerce initiatives
How Episerver is making eCommerce happen for Ektron customers
Get access to a technical diagram that shows how Episerver and Ektron can be integrated saving migration efforts and costs.
View an infographic that determines whether or not your business model is a fit for commerce.
Similar to Mastering the Art of Relentless Marketing (20)
Smarter Commerce In Retail - Avvicinare e fidelizzare il consumatore al Brand...Tecla
Intervento di Carlo Visani - Chairman di Tecla - all'evento "eCommerce Power 2013 Born to Sell: the Anatomy of eCommerce Success"
“Conoscere il cliente per non lasciare la strategia marketing al caso”
Il canale digitale è complesso, in costante evoluzione, mentre i clienti digitali sono sempre informati almeno quanto le aziende a cui si rivolgono. Per questo Il marketing digitale deve essere personalizzato e interattivo articolandosi in una strategia comunicativa rilevante ed uniforme su tutti i canali. Grazie alla piattaforma IBM Smarter Commerce, la conoscenza costante del comportamento e dei bisogni del cliente garantisce una Customer Experiencepersonalizzata e ingaggiante consentendo la gestione diretta di campagne digitali ogni giorno più efficaci.
Tecla Smarter Commerce e Cross Channel Social CommerceTecla
Presentazione di Carlo Visani al convegno E-Commerce Power 2011 del 30/09/11. Cross Channel Social Commerce
Cogliere immediatamente le opportunità di ingaggio e fidelizzazione dei clienti attraverso tutti i canali, grazie alle soluzioni Smarter Commerce
Kerakoll utilizza una nuova soluzione per Smartphone, assicurando agli agenti l'accesso mobile ai dati importanti con Web@CRM.
http://www-01.ibm.com/software/success/cssdb.nsf/CS/STRD-8GQL94?OpenDocument&Site=default&cty=en_us
Lamborghini Automobili accelera il time-to-value con le tecnologie IBM Lotus e WebSphere
Per maggiori informazioni:
http://mediaroom.tecla.it/2010/11/obiettivi-automobili-lamborghini-vanta.html
Fin-Ceramica accelera la produzione di impianti chirurgici.
Per maggiori informazioni:
http://mediaroom.tecla.it/2010/11/finceramica-accelera-la-produzione-di.html
Gruppo Amadori: processi documentali di qualità per la riduzione del time to market
Per maggiori informazioni:
http://mediaroom.tecla.it/2010/11/gruppo-amadori-processi-documentali-di.html