"The Brand Called You": Personal Branding Workshop
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Personal Branding Workshop at Lifelong Learning Institute, on 1st June 2019
![WORKSHOP AGENDA
⚫Introduction
⚫You= NEW media
⚫Finding out your “Why”
⚫3 Tactics To Tell Your Story
⚫[Activity 1] Brainstorming your Story
⚫Sharing Session #1
<<10 Minute Break>>
⚫Dressing for Success
⚫Brand it like Beckham Methodology
⚫[Activity 2] Brand it like Beckham Model
⚫Sharing Session #2
<<Networking>>](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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"The Brand Called You": Personal Branding Workshop
- 1. THE BRAND CALLED “YOU”: PERSONAL BRANDING AND EFFECTIVE PRESENTATION Workshop by Soh Wan Wei 1st June 2019 Lifelong Learning Institute
- 2. WORKSHOP AGENDA ⚫Introduction ⚫You= NEW media ⚫Finding out your “Why” ⚫3 Tactics To Tell Your Story ⚫[Activity 1] Brainstorming your Story ⚫Sharing Session #1 <<10 Minute Break>> ⚫Dressing for Success ⚫Brand it like Beckham Methodology ⚫[Activity 2] Brand it like Beckham Model ⚫Sharing Session #2 <<Networking>>
- 3. WHAT IS YOUR “PERSONAL BRAND”? What You Stand For + What People Say About You When You Are Not In The Room
- 4. YOU= NEW MEDIA With the Internet, everyone is a media Barriers to entry for publishing is now extremely low People form a judgement of you even before they meet you in person Question: How do you work on your online presence to contribute towards the personal brand?
- 5. WHAT IS YOUR “WHY”? Communicating the “Why” behind the things you do activates part of the Limbic Brain, which is responsible for decision- making; and feelings such as trust, a sense of protection, and loyalty.
- 6. “People don’t buy WHAT you do, they buy WHY you do it.” -Simon Sinek
- 7. FINDING OUT YOUR “WHY”
- 8. FINDING OUT YOUR “WHY”
- 9. FINDING OUT YOUR “WHY” II. What Can You Naturally Do Better Than The Rest of Your Peers?
- 10. FINDING OUT YOUR “WHY” III. Is Your “WHY” Financially Rewarding?
- 11. FINDING OUT YOUR “WHY” IV. Is it a stepping stone?
- 12. FINDING OUT YOUR “WHY” V. What are your core values and priorities?
- 13. TAKE 5 MINUTES TO WRITE DOWN YOUR “WHY”
- 14. WHAT IS THE STORY YOU TELL YOURSELF?
- 15. ARTICULATING YOUR STORY Three Easy Ways: ⚫The “Underdog” Method ⚫“Us” vs “Them” ⚫Don’t be perfect
- 16. THE UNDERDOG METHOD (YOUR FAILURES) Before her first book was published, J.K. Rowling was a divorced mom on welfare who had been diagnosed with clinical depression.
- 17. THE UNDERDOG METHOD (YOUR FAILURES) Not very good looking. He had to re-sit school entrance examinations, twice for high school and four times for college. When he tried to find jobs after graduation, he was repeatedly rejected. First startup failed. When Alibaba First Started: Alibaba Vs Amazon.
- 18. THE UNDERDOG METHOD (NICK VUJICIC)
- 19. “US” VS “THEM”
- 20. DON’T BE PERFECT: SHOW YOUR VULNERABILITIES! 1. DRAMA-SEEKING, VOYEURISTIC HUMAN NATURE 2. FINANCIAL REASONS: IMPERFECT= ROI POTENTIAL
- 21. WHAT IS YOUR STORY? (TEN MINUTES) [Recap] ⚫The “Underdog” Method ⚫“Us” vs “Them” ⚫Don’t be perfect
- 22. TIME TO SHARE!
- 23. PERSONAL BRANDING AT ALL STAGES OF YOUR CAREER (TOO LONG--REFER TO NOTES)
- 25. THE BRAND IT LIKE BECKHAM METHODOLOGY
- 26. THE BRAND IT LIKE BECKHAM METHODOLOGY
- 27. YOUR TURN! TAKE 1O MINUTES:
- 28. TIME TO SHARE!
- 29. QUESTIONS?
- 30. HELP US FILL UP A FEEDBACK FORM! http://bit.ly/skillsfuturePB