Technology Workshop -Social Media for Business 101


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Http:// Michael Gray presented to the
Local First Arizona - Business for Technology 101 Class

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  • Clients are checking out your online credentials to see if they want to hire you. Hopefully you online presence looks as good as your face to face experience.
  • Clean and simple call to actions
  • Clean and simple call to actions
  • Affinity -
  • The right mix for your business – Every business is different and requires a different mix.
  • Technology Workshop -Social Media for Business 101

    1. 1. Michael
    2. 2.  1 Billion+ people are using Facebook 300 million users on twitter 80% of companies now use LinkedIn to find employees. It’s where many of your current customers are spending their time. It’s where ALL of your future customers are spending their time. 52% of global population under age 30.
    3. 3.  Companies spend millions making their storefront look great.
    4. 4.  Don’t you want you customers to experience this?
    5. 5.  Does your website look like this?
    6. 6.  It should look like this
    7. 7. Google Search Universe The Galaxy You Want Your Website To BeYour Website
    8. 8. YourWebsite
    9. 9.  Set time limits Make a to do list Monitor via mobile Monitor via email ( Post just prior to peak times Go do what makes your company money!
    10. 10.  Facebook is a graphically presented relationship network Content should always have a picture or a video attached Aggressive selling is not tolerated Engaging content is everything Recommendations are golden(This applies to all social platforms)  87% of people trust what others say about you  14% of people trust what you say about you
    11. 11. Promote Other Businesses Celebrate Other People Life Is Short Dreams Come TrueBelieve in Things Bigger Than You Matter UsBack To Basics/Fundamentals Surprising Twists Great Stories Inspires ActionFunny or Humorous(Tasteful) Tears of Joy Tears of Sadness SurprisesNever, Never, Never Give Up Be The Original You Are David Vs Goliath Reminiscent
    12. 12.  Mobile accounts for 50% of global search. Websites must be mobile optimized. 25% of Americans in the last month said they watched a short video….on their phone Mobile requires site specific SEO work. Google Places, Yelp, Angie’s List are places to be listed for mobile search optimization.
    13. 13. Mon Tue Wed Thu Fri 1 2 3 6 7 8 9 10 13 14 15 16 17 20 21 22 23 24 27 28 29
    14. 14. Brand Awareness Lead Generation and Reputation Customer Service Customer Development Collect Feedback Brand Loyalty Transition To Sales Funnel Traditional Marketing & Sale
    15. 15.