Brooke McMillian- How To Build A Great Online Community

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Brooke McMillian- How To Build A Great Online Community

  1. 2. 10-2-1996
  2. 5. <ul><li>“ The Obligation of the Cured” </li></ul>– Dr. Craig Nichols
  3. 6. Lance Armstrong Foundation
  4. 9. WE USE SOCIAL MEDIA TO FURTHER OUR MISSION AND YOU CAN TOO
  5. 10. How To Get Started:
  6. 11. GET YOUR OWN…
  7. 12. TWITTER FACEBOOK
  8. 13. What tools do I use? <ul><li>Facebook Fan </li></ul><ul><li>Twitter </li></ul><ul><li>Delicious </li></ul><ul><li>YouTube </li></ul><ul><li>Flickr </li></ul><ul><li>Photobucket </li></ul><ul><li>Blogs </li></ul>?
  9. 14. Facebook, Twitter, Blog, Flickr, YouTube
  10. 15. Facebook, Twitter, Blog, Flickr, YouTube
  11. 16. Facebook, Twitter, Blog, Flickr, YouTube
  12. 17. Facebook, Twitter, Blog, Flickr, YouTube
  13. 18. Facebook, Twitter, Blog, Flickr, YouTube
  14. 19. HOW DO I GET THE WORD OUT ABOUT GETTING THE WORD OUT?
  15. 20. <ul><li>Include info on your email signatures </li></ul><ul><li>Put in e-newsletters </li></ul><ul><li>Weave it into your website </li></ul><ul><li>Offer special “buttons” to supporters </li></ul><ul><li>Blog, blog, blog </li></ul>
  16. 22. WHAT DO I TALK ABOUT?
  17. 23. What Do I Talk About? <ul><li>Sign up for Google Alerts </li></ul><ul><li>Follow marketing schedule </li></ul><ul><li>Talk about fond memories </li></ul><ul><li>Ask the audience open ended questions </li></ul><ul><li>Poll your peeps </li></ul><ul><li>Crowd source content </li></ul>
  18. 24. Google Alerts:
  19. 25. Croud Source:
  20. 26. HOW MUCH IS TOO MUCH?
  21. 27. How Much is Too Much? <ul><li>Cocktail Party mentality </li></ul><ul><li>Tweet and Retweet were sitting in a boat… </li></ul><ul><li>Lessons learned from Dublin </li></ul>
  22. 28. HOW NOT TO BE A POSER…
  23. 29. How Not to be a Poser <ul><li>Listen </li></ul><ul><li>Address concerns </li></ul><ul><li>Retweet </li></ul><ul><li>Offer Support </li></ul><ul><li>Be yourself </li></ul><ul><li>Can’t please everyone </li></ul>
  24. 30. CREATING A SUPPORTIVE ENVIRONMENT
  25. 32. Let community post their opinions…even if you disagree
  26. 33. Share stories of inspiration
  27. 34. Scan Conversations Show some LOVE RT and Post interesting links
  28. 35. WHEN ARE THOSE CHECKS COMING?
  29. 36. <ul><li>Building Community Takes Time </li></ul><ul><li>Would you rather have $ or dedicated supporters? </li></ul><ul><li>If you build it, money will come. </li></ul>When Are the Checks Coming?
  30. 37. Examples: <ul><li>Drew and Drew Challenge </li></ul><ul><li>25k for $25K </li></ul><ul><li>Fat Cyclist </li></ul>
  31. 38. NO MONEY. LITTLE TIME.
  32. 39. <ul><li>Dedicate yourself </li></ul><ul><li>Meet with a team </li></ul><ul><li>Plan out schedule </li></ul><ul><li>NO KICKING TO AN INTERN </li></ul><ul><li>Multiple people. One voice. </li></ul><ul><li>Remember- it’s free! </li></ul>No Money. Little Time.
  33. 40. Questions?

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