Creating Desirable Social Media Content

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The key to interaction and brand success in social media is creating content that your target audience loves to see and share.

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  • The right mix for your business – Every business is different and requires a different mix.
  • Creating Desirable Social Media Content

    1. 1. Michael Gray 520-548-1970 http://OnlineBizSmarts.comCreating Desirable Content
    2. 2.  Identify Your Target Audience(LeanCanvas.com) Create an Avatar for your target audience with name and everything you can find to identify them. Begin crafting your content to feed their likes and dislikes. Communicate how your product or company fixes or helps in their greatest problem Don’t forget to consistently communicate your “Why” http://youtu.be/u4ZoJKF_VuA Use Insights to measure how you are doing.
    3. 3. Your Expertise Desirable Content Desirable Content Channels A B Variations Channels Channels Variations Variations Desirable Content Desirable Content C D Channels Channels Variations Variations
    4. 4.  Cuts across most demographics lines Resonates universally Brings us all back to a common place or time Helps us feel, think & reflect Reminds us we are all human We never get tired of this content We always have time for it We remember it We want to SHARE it with others
    5. 5.  Cuts across all demographics lines Brings us all back to a common place or time Helps us feel, think & reflect We never get tired of this content We always have time for it We remember it We want to SHARE it with others
    6. 6.  Put these desirable content ideas your calendar and test each type of content. Follow up after with your Facebook Insights

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