Advanced
Internet
Marketing Campaigns
Finding and Utilizing
Keywords for
Business
© 2013 hibu Inc. All rights reserved. hi...
© 2013 hibu Inc. All rights reserved. hibu is a trademark of hibu (UK) Limited.
All trademarks shown and their graphic ele...
© 2013 hibu Inc. All rights reserved. hibu is a trademark of hibu (UK) Limited.
All trademarks shown and their graphic ele...
• What are Keywords?
• How to use them for business
• Keyword research
• FAQs and Q & A
Agenda
© 2013 hibu Inc. All rights...
What are Keywords?
Anything a User enters into a Search Engine
&
Phrases used in your online presence which
potential make...
That’s
5,134,000,000
keyphrases entered per day in 2012
Types of Keywords
• Short Tail
– “smartphones”
• Long Tail (70% of all searches)
– “iphone and samsung galaxy which is bes...
SEO and User Experience
Using the correct keywords is essential for
creating relevance for the search engines
but
it’s als...
Keywords for User Experience
• Use the language users use – not esoteric
terms of the art
• Page headings, bullet points, ...
Where to put your keywords for SEO?
• Title Tags and Header Tags on each page
• Meta Description
• Alt Tags
• Link text
• ...
Keyword Planning Considerations
• What do you want to sell?
• Who is your perfect customers, what do they
want to buy and ...
Profit Centers
Profit Centers
Trigger Keywords
Relevant Ad Text
Landing Page
Keyword Stuffing
Should know better….
Google Keyword Planner
• This has replaced the Google Keyword Tool,
and you’ll need to log in with a Google
Account
• Give...
Click on Drop Down On Top Right
Of Screen
Click on Account
Click On Products
Click On Adwords
Tools & Analysis
Easier to Enter One Service
Be Sure To Enter GEO
Now Click On Profit Centers That
Are Relevant
Notice how adding one letter or
word has drastic impact on search
Like A Word? Then Ad to Adgroup
Once You Get The Main Keywords
you are targeting now go to a new
search term
And Repeat..
Make A New Ad Group
Or Click on existing and add
keywords
Go Back To Keyword Planner
Note: This would be blog topics
and/or headers.
Google Trends
• A great way to see historical and seasonal
keyword trends
• See how keyword searches vary by geography
Practice Time
• Look at your own business – what are your
perfect clients likely looking for, how do they
search?
• Sign i...
Simon Smart
Cell: 520-954-3757
Email: simon.smart@hibu.com
We look forward to working with you!
© 2013 hibu Inc. All right...
Hibu Keyword Presentation for Online Biz Smarts
Hibu Keyword Presentation for Online Biz Smarts
Hibu Keyword Presentation for Online Biz Smarts
Hibu Keyword Presentation for Online Biz Smarts
Hibu Keyword Presentation for Online Biz Smarts
Hibu Keyword Presentation for Online Biz Smarts
Hibu Keyword Presentation for Online Biz Smarts
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  • Hibu Keyword Presentation for Online Biz Smarts

    1. 1. Advanced Internet Marketing Campaigns Finding and Utilizing Keywords for Business © 2013 hibu Inc. All rights reserved. hibu is a trademark of hibu (UK) Limited 1
    2. 2. © 2013 hibu Inc. All rights reserved. hibu is a trademark of hibu (UK) Limited. All trademarks shown and their graphic elements are the registered trademarks of their respective owners. Edmond Pain, Jr. Introductions • Edmond Pain, Jr. • Sales Manager • 7 years of local internet marketing experience • Google Account Manager Certified • SEMPO trained/certified 2
    3. 3. © 2013 hibu Inc. All rights reserved. hibu is a trademark of hibu (UK) Limited. All trademarks shown and their graphic elements are the registered trademarks of their respective owners. Introductions 3 Simon Smart Senior Marketing Consultant •Google Certified • Experience Running Major SEM Accounts • Not From Around Here
    4. 4. • What are Keywords? • How to use them for business • Keyword research • FAQs and Q & A Agenda © 2013 hibu Inc. All rights reserved. hibu is a trademark of hibu (UK) Limited. 4
    5. 5. What are Keywords? Anything a User enters into a Search Engine & Phrases used in your online presence which potential makes you relevant to those users you wish to attract
    6. 6. That’s 5,134,000,000 keyphrases entered per day in 2012
    7. 7. Types of Keywords • Short Tail – “smartphones” • Long Tail (70% of all searches) – “iphone and samsung galaxy which is best” – “best price on used white 16gb sprint iphone 4s” What does a keyword or keyphrase tell us about the user?
    8. 8. SEO and User Experience Using the correct keywords is essential for creating relevance for the search engines but it’s also vital you create a great user experience Google is trying to make SEO and User Experience overlap
    9. 9. Keywords for User Experience • Use the language users use – not esoteric terms of the art • Page headings, bullet points, headlines make it easy to see what the page is about, and draw the user in • It doesn’t matter how well you do SEO if your site doesn’t convert search into interest and interest into conversion
    10. 10. Where to put your keywords for SEO? • Title Tags and Header Tags on each page • Meta Description • Alt Tags • Link text • Headings in your content • In your content – Optimum keyword density is thought to be around 2% – Use keyword variations for naturalness and long tail search
    11. 11. Keyword Planning Considerations • What do you want to sell? • Who is your perfect customers, what do they want to buy and how do they search, what language do they use? • What are your profit centers within your business? • Search like a user – what keywords seem easier to get placement for, which seem heavily competitive?
    12. 12. Profit Centers Profit Centers Trigger Keywords Relevant Ad Text Landing Page
    13. 13. Keyword Stuffing
    14. 14. Should know better….
    15. 15. Google Keyword Planner • This has replaced the Google Keyword Tool, and you’ll need to log in with a Google Account • Gives vital information on keyword search volume and competition, as well as suggesting keywords for us. • Part of the Google Adwords Platform – - www.adwords.google.com
    16. 16. Click on Drop Down On Top Right Of Screen
    17. 17. Click on Account
    18. 18. Click On Products
    19. 19. Click On Adwords
    20. 20. Tools & Analysis
    21. 21. Easier to Enter One Service
    22. 22. Be Sure To Enter GEO
    23. 23. Now Click On Profit Centers That Are Relevant
    24. 24. Notice how adding one letter or word has drastic impact on search
    25. 25. Like A Word? Then Ad to Adgroup
    26. 26. Once You Get The Main Keywords you are targeting now go to a new search term
    27. 27. And Repeat..
    28. 28. Make A New Ad Group
    29. 29. Or Click on existing and add keywords
    30. 30. Go Back To Keyword Planner Note: This would be blog topics and/or headers.
    31. 31. Google Trends • A great way to see historical and seasonal keyword trends • See how keyword searches vary by geography
    32. 32. Practice Time • Look at your own business – what are your perfect clients likely looking for, how do they search? • Sign in and explore the Keyword Planner • Explore Google Trends for your business
    33. 33. Simon Smart Cell: 520-954-3757 Email: simon.smart@hibu.com We look forward to working with you! © 2013 hibu Inc. All rights reserved. hibu is a trademark of hibu (UK) Limited. Thank you! 40

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