Marketing in the Digital Age - SCMAF Institute, September 2013
MARKETING IN THE
Hat Trick Inspirations:
“IN THE ATTENTION ECONOMY,
YOUR COMPETITION IS EVERYBODY.”
Explore Marketing strategies that you may be missing out on.
Go from FRIED out to FIRED up about your marketing efforts
Discover what works and how some people have done it
Examples and Case Studies
Create your own strategy for implementation
Resources to Get Started.
TIMES: THEY HAVE ‘A CHANGED
Get your conventional
marketing working with
your digital marketing
This is what your Marketing Plan Should Look Like.
GO FROM FRIED OUT TO FIRED UP ABOUT
YOUR MARKETING EFFORTS
You have to interact
Hourly- Daily – Weekly
Time of Day
It’s ok to repeat
Information – just do it in
a different way!
Fun Fact: the life of a
Tweet is 5 minutes, so
tweet tweet away!
Your marketing should be
Information needs to be
relevant to your audience
Topics That They are Into
Language: slang & language
USE YOUR CUSTOMERS!
People like to see themselves
and their kids – they are
going to share that content.
So use it!
You have about 5 seconds
to make an impression
Keep it funny and fresh (but
Get to the point
Intrigue them with a headline
Share current events
Why be boring? Do you read
or react to boring
Fun Fact: Posts with Images are 5
times more likely to be viewed and
2x more likely to be shared.
Your marketing should
have a voice and be
directed to the right
One Size Does Not Fit
If you don’t know who you want
to reach – how do you expect
them to find you?
MARKETING THAT STICKS NEED TO BE ACTIVE
(SPRINKLED WITH A LITTLE STATIC).
Flyers & Posters
Search (Paid & Organic)
If you aren’t doing
anything social, you’re
SO… WHERE PEOPLE ARE AT?
1.2 Billion Users on Facebook
490 Million YouTube users per month
87 Million Users on Flickr
343 Million Users on Google+
150 Million Users on Instagram
40 Million Users of MyFitness Pal
70 Million Users on Pinterest
20 Million Users on Prezi
500 Million Users on Twitter
NOT ON SOCIAL? STILL!?... IN 2013?
Biggest Reasons Agencies Aren't
on Social Sites:
Worry it will decrease productivity
Worry about PR blunders
Afraid of losing control
Have bandwith issues
Scared of it because they don’t know
what it is? (It changes so fast)
Aren’t good at it.
Still think it’s a “Fad” (yea, so was
Unrestricted use of SMS at work
increased productivity by 9%
Allowing employees to access
SMS increases employees sense
of trust and increases morale
Oh, and Employees are already
accessing SMS on mobile
So Why not get them
working while they’re at
LEAD BY EXAMPLE
Get your Higher Ups on Board to
lead by example… no matter how
old they are.
George Takei – 76 years old… has
4.5 Million Followers on Facebook & a
show on YouTube, sponsored by AARP
GET ONLINE AND CONNECT. START
SHARING… BUT REMEMBER THE DO’S AND
Talk too much about yourself
Be too edgy or offensive
Be obscene or rude
Ask for likes
Bore them to death
“People buy from people they know, like and trust.” – Bob Burg
SOCIAL: WHAT WE
Share your photos: arts & craft
projects, program successes,
coaching techniques, etc.
80% of Pinterest Users are women
90% of Pins are Re-pinned =
Large opportunity to create original
content and become the lead in your
Images work! And it links to your
website or other SMS.
VERY SHAREABLE! = Conversation
What the heck is this and
why do I keep hearing
CONTENT IS KING.. BUT WHAT IS IT?
Short, downloable books
Short, downloable fact sheets & articles
YouTube, Vimeo, Vine
Apps, games, contests, etc.
“The key to epic content marketing: consistently create and share information that
packed with UTILITY, seeded with INSPIRATION, and honestly EMPATHETIC to attract
customers to you”. - Ann Handley
CONTENT = INFORMATION
Create Engaging Content.
Your Content should mean
30%: Share Personal Information and
30% Share Company Information and
30% Share information that is
interesting and useful. Its’ OK to share
from outside sources: repost good stuff!
10% Self Promotion or Selling Stuff
People enjoy connecting with people =
let them get to know the people behind
WHY INFOGRAPHICS ROCK AND WHY
YOU SHOULD START MAKING THEM NOW.
Demonstrate expertise on your topic
Stand out amongst less visually interesting formats
Take advantage of the fact that 90% of information enters you brain
Help visualize statistics for easy understanding
Often go viral – or at the very least – are readily shared
Get increased mileage when you provide the code to embed them
Encourage links back to your site to generate higher traffic
Help heighten brand awareness
- Taken From Zabsico
FREE (YES FREE)
Embed Code generators:
And create them in Powerpoint! Great resources and
templates on the web. Check out hubspot.com for
2.4 Billion cell users have
smart phones with web...
4.5 billion don’t…yet.
THESE ARE EASILY
GENERATED AND CAN BE
ADDED TO FLYERS,
LINK YOUR URL SO THAT
PARTICIPANTS CAN GET
UPDATES ON PROGRAMS
- online presentation tool (you
build dynamic presentations &
-online presentation tool (you
upload and share). It’s a great
FREE resource to find presentations
- online storage, accessible from
- duh. Start a Channel & post
-Instagram for 5 second videos.
-open source & FREE blog &
website building tool
CONNECT WITH US
South Bay Search Marketing
City of Brea
Program Specialist II