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Assignment 6: Buzzfeed Assignment

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Sample assignment provided by Meltwater for students to incorporate a Buzzfeed exercise while using Meltwater's software.

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Assignment 6: Buzzfeed Assignment

  1. 1. 1 BuzzFeed Assignment
  2. 2. 2 Project Overview You are BuzzFeed’s Newest WriterDevelop a BuzzFeed post about tourism attractions in your universities city Research Popular Tourist AttractionsUse Meltwater to research popular news articles about attractions and to track attractions social media trendsDevelop a Presentation and PaperMonitor peoples reaction to your post and write a paper outlining the process
  3. 3. Authors’ Tips on Writing a Blog
  4. 4. 4 Author Tips • As Kandinsky says, "Everything starts with a dot." Sometimes the hardest thing in writing a story is where to start. You don't need to have a great idea, you just have to put pen to paper. Start with a bad idea, start with the wrong direction, start with a character you don't like, something positive will come out of it. – Marion Deuchars, illustrator and author of Let’s Make Some Great Art • It's important to be inspired by other writers and sources, but when it comes to the actual writing, I swear by going into Tunnel Vision Mode. Pretend nothing else exists but you and your idea. Don't compare and don't despair. – Emma Gannon, author of Ctrl Alt Delete:
  5. 5. 5 Select 10 Attractions • Choose attractions that will be appealing to the typical Buzzfeed audience • Ex: trendy destinations off the beaten path • Each attraction also must have social media or news coverage so you can include hyperlinks
  6. 6. Choose a Format
  7. 7. 7 • Traditional newspaper article • Photos and videos embedded in the article Regular Post • Short-form of writing that uses a list as its thematic structure Listicle • Get the reader to engage with your content • Give them fun results Quiz
  8. 8. Research Content
  9. 9. 9 How to Find Relevant News Articles • Conduct detailed searches on Meltwater to find articles about tourist attractions in your city • The link below shows how to search for relevant news articles about the Exploratorium in San Francisco within the last 30 days, sorting the articles by reach • Watch This!.
  10. 10. Deliverables
  11. 11. 11 BuzzFeed Post Requirements • The post must incorporate a minimum of 5 hyperlinks to images, articles, or videos relating to your post • Your Post will be graded on quality, creativity, and partly on how many views your post obtains over a 30 day span.
  12. 12. 12 Reflection Paper: Due Date XXX • What qualities make a popular Buzzfeed post? • How would you change your approach after seeing the number of views and comments you received? • What do you think has lead to Buzzfeed’s huge spike in popularity over the past couple years?

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