Meaningful Connections: Social Media

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Make Meaningful Connections via Social Media not noise.

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Meaningful Connections: Social Media

  1. 1. Meaningful Connections Connect. Share. Act. Stephanie D. Moore Marketing Coordinator
  2. 2. Meaningful Connections Connect. Share. Act. The Heart of Meaningful Connection Groups Administrators are the heart and soul of any meaningful connection group. They are dedicated to the pre-determined goals and will see them through. They are willing to post on a consistent basis, connect with inactive members and ensure success. It starts with a group of people that care enough to BE the change.
  3. 3. Meaningful Connections Connect. Share. Act. The Content of Meaningful Connection Groups A good mix of relational content is what attracts and encourages members to participate. Photos, stories, updates, i nformational documents, videos and more are all great content pieces that inspire and motivate people to action. Good food ends with good talk. What you feed your group will determine what they say and do.
  4. 4. Meaningful Connections Connect. Share. Act. The Fruit of Meaningful Connection Groups Great online connection groups are areas that provide opportunities to grow with others that are like minded and desire positive change. Not only do the members of connection groups inspire change, they also act on it. Nothing great was ever achieved without enthusiasm.
  5. 5. Meaningful Connections Connect. Share. Act. Never go in circles, but head toward one destination, success.
  6. 6. Meaningful Connections Connect. Share. Act. Social Media Content Strategy 1. Plan What are your goals? 2. Implement Determine what your audience needs and supply it with encouragement and clear, honest reflection. 3. Review What worked? What didn’t? Why? Are we going in circles? You have the opportunity to leave a thumbprint in another’s person’s destiny. Develop Content Strategy
  7. 7. Meaningful Connections Connect. Share. Act. KSBI’s Content Strategy 1. Substance KSBI utilizes Google communication tools: e-mail, calendar & documents to share information amongst our selves. By sharing information, we create SUBSTANCE for our online editors to share with our audience, guests and clients via our social media tools – Website, Facebook, YouTube and Twitter. Google allows you to create documents, share them and update them regularly online from anywhere.
  8. 8. Meaningful Connections Connect. Share. Act. KSBI’s Content Strategy 2. Structure KSBI Studios has 4 locally produced shows that are uniquely distinct. Each of our shows, except Rodeo Opry, have their own Facebook page. Oklahoma Live also has it’s own Twitter account. • Mind Games • Oklahoma Live • Dog Talk Structure provides a clear path for relational information to travel.
  9. 9. Work Meaningful Connections Connect. Share. Act. KSBI’s Content Strategy 3. Workflow Our online editors are a diverse group of 6-7 people. We are producers, show hosts, promotional assistants, programming, web managers and more. We all play a huge part in ensuring that our online content is updated daily. From pulling video to placing it on our website, to sharing it on social media pages, we all play a part. Communicate what is happening right now in real- time to a group that has already allowed you in.
  10. 10. Work Meaningful Connections Connect. Share. Act. KSBI’s Content Strategy 4. Governance We have two people that are closely tied to monitoring our responses to viewer e- mail requests, Facebook messages (not posts but direct messages) and overall online content. Two are better than one because of different perspectives, access to content and the ability to create more options or ways to respond. Quality control is important. Make sure your editors are using proper online etiquette (no all caps, etc.).
  11. 11. Work Meaningful Connections Connect. Share. Act. Grab the attention of your audience, connect to their passions and motivate them to move.
  12. 12. Work Meaningful Connections Connect. Share. Act. Twitter! Short, quick commentaries about any subject. A Tweet Connects to Anyone that: - Follows you - Follows someone that commented, was tagged or re-tweeted your post/tweet - Was tagged - Following your included hashtag *Sometimes responding to what is trending on Twitter helps you to gain more followers! #nationaldoughnutday Go ahead – Tweet now! #soonersuccess #ssthumbprints @ksbi52 @stephaniedmoore
  13. 13. Work Meaningful Connections Connect. Share. Act. Facebook Dynamic platform. A Facebook Post Connects to Anyone that: - Likes you - Likes someone that commented, was tagged or shared your post/tweet - Was tagged or marketed to Facebook allows you to connect based on your culture (ie. Dog Talk = dog lovers, store owners, etc.) while supplying great demographic data (location, age, sex). Go ahead – Post it! Tag your page, tag ours! www.facebook.com/ksbi.ok52 Search in FB: Create a New Facebook Page
  14. 14. Work Meaningful Connections Connect. Share. Act. YouTube Show me! YouTube connects to anyone the video is shared with! - Video that can be linked to a wide number of applications, embedded into presentations and shared for years to come. YouTube is a great way to share testimonials. People love to hear about how you may have impacted them.
  15. 15. Work Meaningful Connections Connect. Share. Act. MailChimp & SurveyMonkey E-mail Marketing & Surveys Once you have a mailing list… - Once you have a mailing list, you can use services like MailChimp and SurveyMonkey to help you decide on the content your audience would like to have. Gain insight on what drives your audience with tools that allow your audience to respond – privately.
  16. 16. Work Meaningful Connections Connect. Share. Act. Take Action! Here are some great resources you can use to start creating your Meaningful Connection Group Study Successful Content Strategies blog.kissmetrics.com/infographics http://www.rightmixmarketing.com/social-media/create-a-social- media-strategy/ http://www.teachthought.com/social-media/60-ways-to-use-twitter-in- the-classroom-by-category/ Create Your Communication Tools Google Calendar – CREATE Button https://www.google.com/calendar/render?tab=wc Facebook Page https://www.facebook.com/pages/create.php?ref=ts&fref=ts Twitter.com YouTube.com SurveyMonkey.com MailChimp.com Use every resource to help you study your audience. Make your plan and implement. Connect. Share. Act.
  17. 17. Meaningful Connections Connect. Share. Act. Stephanie D. Moore Marketing Coordinator

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