This document summarizes an interactive presentation on podcast technology and creative storytelling. The presentation covers who the speakers are, an agenda that includes sections on the audio industry, storytelling, editing audio content, and breaking into the industry. It provides tips on compelling storytelling using audio, how to record and edit professional-quality audio content, and advice for getting started in the audio industry as a beginner. The overall message is that audio matters because podcast listenership is growing, audio provides an intimate way to engage audiences, and it's the perfect time for newcomers to start a podcast.

2. Audio Matters:
An Interactive Intro to Podcast
Technology & Creative Storytelling

3. Agenda
Who We Are
What We Do
The Audio Industry
Storytelling 101
Editing & Polishing Audio Content
Breaking Into the Industry
Q & A, Wrap-up
#F1AudioMatters

4. Carlisle Sargent
User Experience Designer, Forum One
@carlislesargent
Ian Enright
Chief Executive Officer, Goat Rodeo
@GoatRodeoDC

5. #F1AudioMatters

6. Why does audio matter?
Seriously, what is so compelling about a podcast?

7. Podcast listeners,
on average,
consume 3-4 hours
of podcasting
per week.
1 out of every 5
Americans listen to
at least one podcast
per day.
Podcasting
listenership has
increased 28% from
2015-16.
50% of Americans
between 12 and 40
have listened to a
podcast within the last
month.
Because people are listening to podcasts.
#F1AudioMatters

8. Because the industry is growing.
The recall rate of podcasting is 3x
that of online video, 7x that of TV,
and 26x that of print media.
There is a 96% resell rate in podcast
advertising as of 2015.
More Americans listen to podcasts
every month than they do Spotify.
The average podcaster skews to have the
highest sharing and social behavior online.
#F1AudioMatters

9. Because the audience is captive.
Among the
300,000+
workers in DC,
40% take public
transportation.
Otherwise,
commute time
is ~29.5
minutes.
70% of adults
own a
smartphone.
3 out of 5
drivers use a
connected
device to play
media out of
their car.
#F1AudioMatters

10. “
-Everyone, Ever
The best time to start a podcast was four
years ago. The second best time is today.”
#F1AudioMatters

11. Section 3:
How to break into
the audio industry.
Let’s get started.
Section 1:
How to tell a
compelling story
using audio.
Section 2:
How to make that
story sound
professional and
polished.
#F1AudioMatters

12. Audio Storytelling 101
"...Have a big story, or have none at all." -Joseph Campbel

13. The big questions.
Is my idea worth
talking about?
The formula:
I want to do a story
about X. It is interesting
because Y.
Who thinks so?
How do I talk about my
idea?
If you are hosting a
podcast, you’ll be
speaking a lot.
Creating an enjoyable
storytelling method is
key for returning
listeners.
How do I get others to
talk about my idea?
Be nice. Pry politely.
Rely on your body
language. Be a human
being.
#F1AudioMatters

14. What you don’t
have in audio:
● Irony
● Built-in context
● Physical cues

15. What you do
have in audio:
● A blank slate
● Inherent interaction with your
audience
● A fast lane to your audience’s
emotions

16. Learning to narrate a podcast.
(Get used to hating the sound of your voice.)
● Script and outline your
story.
● Get in touch with your
emotions.
● Immerse yourself in the
dirty details.
● Don’t be ironic.
● Tell your story from
multiple perspectives.
● Just start talking.
Listen: Nate DiMeo - The Memory Palace#F1AudioMatters

17. Frame your interview
chronologically.
“What happened first?”
Ask the right questions.
“Can you tell me about a time
when…?”
Mimic a therapist.
Poker face without being a robot.
The Art of the Interview.
Create the right physical
atmosphere.
Your body language is their
body language.
#F1AudioMatters

18. The Beauty of Editing
“Kill your darlings.” -Stephen King

19. There is no magic.
20% Gear. 80% Time.
#F1AudioMatters

20. A light introduction to gear.
(And a few of our other favorites.)
Field Recorders:
Zoom H6
Tascam DR-40
Microphones:
Shure SM7B
Heil PR40
Rode NT1A
Blue Yeti
#F1AudioMatters

21. Our Favorite Field Recorder: The Zoom H6
#F1AudioMatters

22. ● Audacity: Open source
● Hindenburg: Licensed, legit
● Audition: On the cloud
● ProTools: Oh you fancy
Audio Editing
Software
#F1AudioMatters

23. #F1AudioMatters

24. #F1AudioMatters

25. What’s in a workflow?
Annotate the
entire thing.
The more notes,
the better.
Smooth out all
transitions.
Find narration
points.
Listen to all of
your recorded
audio - just
listen.
Wireframe
your story.
Add narration,
if needed.
Post-
processing.
#F1AudioMatters

26. Get started in audio.
"I’m an absolute beginner." -David Bowie

28. What we have learned along the way.
If you’re bored,
they’re bored.
Listen carefully to
your audio content
and get rid of the
moments that you
lose interest.
Where are you
comfortable?
Don’t tell stories
about something that
you don’t personally
find interesting. It
won’t translate.
“Surf’s Up”
Mic Rule
Kowabunga, dude.
Always keep
recording.
You will never regret
having your mic on.
#F1AudioMatters

29. Podcasting as human communication.
Put life into
campaigns,
goals, and
marketing.
Reach your
audiences in a
way other
organizations
have not
started to yet.
Continue to
enrich your
brand.
Engage your
audiences
more
personally.
#F1AudioMatters

30. Your primary
audience will dictate
your story.
Listen to them.
High risk storytelling
means high reward
content.
Audio is forgiving.
It’s okay to be new.
Use the depth that
you have already.
Become a good
editor.
The rest is cake.
The (audio) world is your oyster.
There is a gaping
hole in audio.
Find your niche.
#F1AudioMatters

31. That’s all folks!
Questions, criticisms, AMA.
#F1AudioMatters