Website visitors and search engines love fresh, relevant content. You know what they hate? The redundant, outdated and trivial (R.O.T.) content that’s sitting on your site right now.
How did we get here? By prioritizing quantity over quality, and focusing on the value of search over the value content brings to customers. More content is not the answer, and many marketers are content marketing their brands and customers to death. Thankfully, there is a solution.