These days, content is giving data a run for its money. Why? Because it’s the supply chain for digital marketing. Without compelling, insightful, inspiring content, audience engagement simply fails to happen. This presentation will explore the growing importance of content and what it takes to make content not just an asset, but a strategy that works in concert with data-driven techniques to enable brand storytelling and continuous engagement. You’ll learn how to think like a journalist, act like a publisher and to develop the daily disciplines for content creation, curation and cultivation.
A Content Marketing Correction?
What’s working, what’s not?
How do I achieve scale in a predictable way?
Why? Two Gaps
How Do You Rise Above the Noise?
It’s not about you!
Think like a journalist.
Do it every single day.
Act like a publisher.
Seek to delight.
Create like an artist.
Think Big Content.
Measure and amplify.
Don’t set it and forget it.
Hope is not a strategy.
How to Tell Memorable Stories Fouts (G00249440)
Move Over Big Data, Here Comes Big ContentSorofman (G00252514)
How American Express and Intel Excel at Brand PublishingSorofman (G00250616)
Build a Content Supply Chain to Tell Your Brand’s Story Every Day Sorofman (G0025510)
Content Marketing Pushes Digital Marketers to Adopt Newsroom HabitsSorofman, Weiner (G00250220)
Digital Marketers: Are You Ready to Think Like a Publisher? Sorofman, Weiner (G00248342)
The Role of Curation in Content MarketingWeiner, Sorofman (G00252480)