Beware These Content-Killing Monsters!

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Just a few more days 'til Halloween, and nothing can be scarier than this mangy menagerie of content-killing creatures. Enter at your own risk!

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Beware These Content-Killing Monsters!

  1. 1. Beware these Content-Killing Monsters! A publication of
  2. 2. The Soul-Sucking VAMPIRE
  3. 3. The Soul-Sucking VAMPIRE This nightwalker sucks the life out of your content through •  Convoluted sentences •  “Look how smart I am” terminology •  Endless details that confuse rather than enlighten your audience
  4. 4. The CORPORATE-SPEAK ZOMBIE
  5. 5. The CORPORATE-SPEAK ZOMBIE He’s undead and loving it … or not. No one can really tell, because he only speaks in •  Industry jargon •  Unexplained acronyms •  Corporate buzzwords
  6. 6. The FRANKEN-POST
  7. 7. The FRANKEN-POST This guy’s seen one too many “best practices”—top 10 lists, newsjacking, FAQs, infographics, etc. —and crams as many as possible into each piece of content.
  8. 8. The DATA MUMMY
  9. 9. The Data mummy His unwinding bandages read like a ticker tape, an endless stream of data that tells the story of … um, well, the story of how much he really loves data. And not much else.
  10. 10. Slaying content monsters since 2010. resonancecontent.com

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