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How to create a
#TrendingTopic?

Albert Llorens Albareda – Digital Marketing Conference
13th of February 2014
The Challenge

Create a …

trendingtopic
About? You decide
5 key points to create a #TrendingTopic

1

Content: Choose a creative hashtag
(better if there is a story behind)

2

Exp...
PAST EXPERIENCES
#SOYRRPP / #NOSOYRRPP
Mamá, papá, #soyrrpp y no, no reparto flyers! #noesrrpp
Promocionar una discoteca c...
Can you do it better?
We will see on 13th of February.
Proposals of #trendingtopics to

@Albertllor
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Create a #trendingtopic ESRP Conference 2014

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Challenge for the Advertising and Public Relations students of ESRP (Universitat de Barcelona) to create a trending topic.

Author: Albert Llorens Albareda

Published in: Social Media, Technology, Business
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Create a #trendingtopic ESRP Conference 2014

  1. 1. How to create a #TrendingTopic? Albert Llorens Albareda – Digital Marketing Conference 13th of February 2014
  2. 2. The Challenge Create a … trendingtopic About? You decide
  3. 3. 5 key points to create a #TrendingTopic 1 Content: Choose a creative hashtag (better if there is a story behind) 2 Exponential frequency: Important but over considered. #croquetes 3 Involve People: diffferent people needed tweeting about it. Size doesn’t matter, time does. You don’t need the same to be TT. 4 5 Have fun! No fun no #trendingtopic
  4. 4. PAST EXPERIENCES #SOYRRPP / #NOSOYRRPP Mamá, papá, #soyrrpp y no, no reparto flyers! #noesrrpp Promocionar una discoteca con chupitos gratis #noesrrpp El arte de comunicar y convencer! #soyrrpp #storytelling Lo importante no es el qué, es el como. #soyrrpp
  5. 5. Can you do it better? We will see on 13th of February. Proposals of #trendingtopics to @Albertllor

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