The document discusses what to look for in a marketing automation system. It provides information on who Pardot and Brainsell are and what marketing automation is. The main sections outline the advantages of marketing automation, whether a company needs one, the steps to select and implement a system, expectations for the sales process, and key features to look for in a vendor like web analytics, email, forms, CRM integration, reporting, and more. It concludes by providing contact information for Pardot and Brainsell.
Next Evolution in Lead management automation - MLeadsMLeads
MLeads platform empowers sales and marketing professionals for lead management automation as part of growing opportunities, reducing sales cycles and increase revenue. MLeads also empowers event organizers, meeting planners, networking organizations to have a tool which can help them from the aspects of managing events to provide value-add to attendees, exhibitors and businesses.
MLeads is the next Evolution in lead and event management automation setting the business development and trade show industry standards on fire.
How is MLeads solving the problem better than the competition?
1. MLeads platform offers simple but powerful presales and event management auotmation system that allows making your sales and marketing team go mobile
2. Simple easy to follow and intuitive user interface
3. Economical low-cost but powerful feature rich platform compare to competition
4. Offers many innovative features to quickly capture leads information
5. Ability to perform quick follow-ups and lead research capabilities which is unique compare to competition
6. Ability to import/export data from any sources system to any destination systems
Pardot - How a Marketing Automation Company Uses Marketing Automation:Dreamfo...Pardot
Presentation at Dreamforce 2011 by Adam Blitzer and Derek Grant on How a Marketing Automation Company Uses Marketing Automation. Covers lead qualification, lead nurturing, and social media tactics.
Next Evolution in Lead management automation - MLeadsMLeads
MLeads platform empowers sales and marketing professionals for lead management automation as part of growing opportunities, reducing sales cycles and increase revenue. MLeads also empowers event organizers, meeting planners, networking organizations to have a tool which can help them from the aspects of managing events to provide value-add to attendees, exhibitors and businesses.
MLeads is the next Evolution in lead and event management automation setting the business development and trade show industry standards on fire.
How is MLeads solving the problem better than the competition?
1. MLeads platform offers simple but powerful presales and event management auotmation system that allows making your sales and marketing team go mobile
2. Simple easy to follow and intuitive user interface
3. Economical low-cost but powerful feature rich platform compare to competition
4. Offers many innovative features to quickly capture leads information
5. Ability to perform quick follow-ups and lead research capabilities which is unique compare to competition
6. Ability to import/export data from any sources system to any destination systems
Pardot - How a Marketing Automation Company Uses Marketing Automation:Dreamfo...Pardot
Presentation at Dreamforce 2011 by Adam Blitzer and Derek Grant on How a Marketing Automation Company Uses Marketing Automation. Covers lead qualification, lead nurturing, and social media tactics.
Marketing Automation Strategies for Manufacturing CompaniesEvanFacinger
Learn how your manufacturing company can use marketing automation to increase leads, close more deals and improve efficiencies by automating manual processes.
Content has emerged as one of the key factors in the B2B decision-making process, not only in early engagement, but also in the latter stages of selection and validation. In this panel discussion, leading executives will share case study examples and insights into how:
-Marketers are helping to automate and curate tailored content experiences for key target audiences;
-Measurement, insights and analytics are helping sales teams be more responsive to the needs of buyers;
-Sales teams are delivering customized content experiences to help support ABM initiatives, and
-Organizations large and small are scaling content experiences across a variety of accounts.
Getting Started with Microsoft Dynamics 365 xRM4Legal 2017David Blumentals
Last month we unveiled and provided a first look at Dynamics 365 xRM4Legal, showing off the capabilities our customers can expect from our latest generation of intelligent business applications. Today, we are excited to announce that Dynamics 365 xRM4Legal is generally available.
The first thing users will see with Dynamics 365 xRM4Legal is that we are bringing our business applications closer together in how they look, feel and integrate with each other. To better enable end-to-end law firm business processes, we have unified the navigation and core user experience across each of the applications from Marketing & Communications to Business Development, Client Care, Time & Billing and Finance. It remains clean, beautiful, and familiar and it gives you the ability to seamlessly move from one application to another without switching windows.
And when a user logs into Dynamics 365 xRM4Legal, the home-screen will show you all the Business Apps and information relevant to you or your role. With one click, users can connect to Microsoft AppSource, quickly and easily locating the most relevant capabilities from hundreds of precisely curated additional business apps enabled by our partners.
Your website is one of your most critical marketing channels. Yet, it can be challenging to provide a relevant experience for site visitors. In this session, you’ll see how real-life B2B practitioners, including the Demandbase marketing team, leverage our Engagement Solution to boost their website results. You’ll walk away with speci c examples of how you can leverage arti cial intelligence and put website personalization into action.
This presentation will review some keys to growing your B2B Sales team. The topics include types of Sales Rep, Sales Targets, Compensation, Recruiting, Interview, Sales Tools, Onboarding, Communications Plan, and Personal Development.
The ABCs of ABM (Account Based Marketing) - WebinarZoomInfo
Start focusing your efforts on accounts most likely to generate revenue, known as account based marketing (ABM). In this webinar you’ll learn how to:
• Discover successful strategies and how you can implement them into your own campaigns to boost ROI
• Use data to target key accounts
• Shorten the sales cycle and expand deal size using real time personalization
• Boost revenue by aligning sales and marketing efforts
Are you looking to incorporate account based marketing into your mix? Find out how ZoomInfo can help: http://bit.ly/1pQtQ4Q
10 Ways to Get More from Your Pardot SolutionPardot
Ready to take your Pardot solution to the next level? Learn to use standard functionality at an expert level, employ advanced features that’ll deliver greater ROI, and discover new tools and connectors that’ll give your campaigns a boost. Use workshop time to start implementing real-life solutions immediately.
Using Pardot and Communities: Marketing with Partner and Dealer Networks Stephanie Gaughen
If you sell through a dealer or partner network, you know the importance of supporting those channels with resources and insights needed to win more deals and keep customers coming back for more. However, this proves challenging without a mechanism to share data and provide seamless access to product experts and marketing libraries.
Enter Salesforce Partner Communities. Partner Communities integrate with your existing Salesforce org, giving partners unprecedented ability to collaborate on deals in a secure environment. What’s more, through the common thread of Salesforce, you can use Partner Communities and Pardot as powerful tools to gain insights needed to find, win and keep customers.
Join Matt Dillon, Co-Founder of Nuvem Consulting, as he shares valuable information on how to leverage these technologies to grow your business.
Lead Nurturing как элемент многошаговых продажConformato
24 апреля Евгений Ковалик сделал доклад для слушателей Conformato Conference 2014 на тему, которая победила в предварительном голосовании с большим отрывом (70% всех голосов): Lead Nurturing как элемент многошаговых продаж.
Евгений рассмотрел 3 практических кейса: Web-traffic, Конференции и Marketplace, к каждому из которых дал личные рекомендации по внедрению специальных "фишек" для "взращивания" лидов.
=Чтобы посмотреть видеозапись доклада, зарегистрируйтесь здесь: http://goo.gl/87sTVK =
Growth Hacking after the Sale - Presented at LeanStartup DC Katherine Chalmers
So you sold a deal to a new customer. Now what? Here are some ideas for hacking growth after the sale to increase customer engagement, cut churn rates, add follow-on sales and build customer champions.
Marketing Automation Strategies for Manufacturing CompaniesEvanFacinger
Learn how your manufacturing company can use marketing automation to increase leads, close more deals and improve efficiencies by automating manual processes.
Content has emerged as one of the key factors in the B2B decision-making process, not only in early engagement, but also in the latter stages of selection and validation. In this panel discussion, leading executives will share case study examples and insights into how:
-Marketers are helping to automate and curate tailored content experiences for key target audiences;
-Measurement, insights and analytics are helping sales teams be more responsive to the needs of buyers;
-Sales teams are delivering customized content experiences to help support ABM initiatives, and
-Organizations large and small are scaling content experiences across a variety of accounts.
Getting Started with Microsoft Dynamics 365 xRM4Legal 2017David Blumentals
Last month we unveiled and provided a first look at Dynamics 365 xRM4Legal, showing off the capabilities our customers can expect from our latest generation of intelligent business applications. Today, we are excited to announce that Dynamics 365 xRM4Legal is generally available.
The first thing users will see with Dynamics 365 xRM4Legal is that we are bringing our business applications closer together in how they look, feel and integrate with each other. To better enable end-to-end law firm business processes, we have unified the navigation and core user experience across each of the applications from Marketing & Communications to Business Development, Client Care, Time & Billing and Finance. It remains clean, beautiful, and familiar and it gives you the ability to seamlessly move from one application to another without switching windows.
And when a user logs into Dynamics 365 xRM4Legal, the home-screen will show you all the Business Apps and information relevant to you or your role. With one click, users can connect to Microsoft AppSource, quickly and easily locating the most relevant capabilities from hundreds of precisely curated additional business apps enabled by our partners.
Your website is one of your most critical marketing channels. Yet, it can be challenging to provide a relevant experience for site visitors. In this session, you’ll see how real-life B2B practitioners, including the Demandbase marketing team, leverage our Engagement Solution to boost their website results. You’ll walk away with speci c examples of how you can leverage arti cial intelligence and put website personalization into action.
This presentation will review some keys to growing your B2B Sales team. The topics include types of Sales Rep, Sales Targets, Compensation, Recruiting, Interview, Sales Tools, Onboarding, Communications Plan, and Personal Development.
The ABCs of ABM (Account Based Marketing) - WebinarZoomInfo
Start focusing your efforts on accounts most likely to generate revenue, known as account based marketing (ABM). In this webinar you’ll learn how to:
• Discover successful strategies and how you can implement them into your own campaigns to boost ROI
• Use data to target key accounts
• Shorten the sales cycle and expand deal size using real time personalization
• Boost revenue by aligning sales and marketing efforts
Are you looking to incorporate account based marketing into your mix? Find out how ZoomInfo can help: http://bit.ly/1pQtQ4Q
10 Ways to Get More from Your Pardot SolutionPardot
Ready to take your Pardot solution to the next level? Learn to use standard functionality at an expert level, employ advanced features that’ll deliver greater ROI, and discover new tools and connectors that’ll give your campaigns a boost. Use workshop time to start implementing real-life solutions immediately.
Using Pardot and Communities: Marketing with Partner and Dealer Networks Stephanie Gaughen
If you sell through a dealer or partner network, you know the importance of supporting those channels with resources and insights needed to win more deals and keep customers coming back for more. However, this proves challenging without a mechanism to share data and provide seamless access to product experts and marketing libraries.
Enter Salesforce Partner Communities. Partner Communities integrate with your existing Salesforce org, giving partners unprecedented ability to collaborate on deals in a secure environment. What’s more, through the common thread of Salesforce, you can use Partner Communities and Pardot as powerful tools to gain insights needed to find, win and keep customers.
Join Matt Dillon, Co-Founder of Nuvem Consulting, as he shares valuable information on how to leverage these technologies to grow your business.
Lead Nurturing как элемент многошаговых продажConformato
24 апреля Евгений Ковалик сделал доклад для слушателей Conformato Conference 2014 на тему, которая победила в предварительном голосовании с большим отрывом (70% всех голосов): Lead Nurturing как элемент многошаговых продаж.
Евгений рассмотрел 3 практических кейса: Web-traffic, Конференции и Marketplace, к каждому из которых дал личные рекомендации по внедрению специальных "фишек" для "взращивания" лидов.
=Чтобы посмотреть видеозапись доклада, зарегистрируйтесь здесь: http://goo.gl/87sTVK =
Growth Hacking after the Sale - Presented at LeanStartup DC Katherine Chalmers
So you sold a deal to a new customer. Now what? Here are some ideas for hacking growth after the sale to increase customer engagement, cut churn rates, add follow-on sales and build customer champions.
Social Media: a copy of the presentation delivered by Ian McKendrick, founder of Superblog from the CIM Hertfordshire, Social Media Marketing Boot Camp held at the University of Hertfordshire Business School on 16 September 2011
Every year, May Meeker of Kleiner Perkins (formerly web analysis at Morgan Stanley) present the ‘state of the nation’ at Web2.0 and this year was no different.
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Compliance? Biztonság? Bizalmatlanság? Hogyan és miért lehet és kell ellenőrizni a magas jogosultságú felhasználók tevékenységét?
(Höltzl Péter, IT biztonsági szakértő, BalaBit)
We make businesses grow by saving up to 30% to 60 % FTE costs. We empower small businesses in the USA especially in the Digital marketing industry to rapidly grow.
If an agency wants to innovate continuously its service offering, the role of a product owner is essential. We shared our current knowledge of how we have implemented the role of a product owner within Digital Marketing agencies.
This webinar covers the Shifft 7 Step Digital Marketing process, explores where you need to start your Digital Marketing journey and discusses tips on how to leverage yourself in this space.
Marketing automation 101 understanding marketing automation and where to get ...Mario Kyriacou
What this presentation covers:
- What is marketing automation?
- How marketing automation can improve the overall customer experience
- How automation can improve conversions and ROI
- Why automation is applicable to both B2B and B2C
- Where to get started with your own automation program
- Getting buy-in from sales and senior management
3 Tips To Get The Most Out Of Pardot Reporting
Tip 1: Use the right tool for the job
• For aggregated data, use Google Analytics.
• For prospect data, use Pardot.
• For opportunity data, use Salesforce.
Tip 2: Plan what to report and how to organize the data
• For example, marketing objectives vs. diagnostic metrics.
• Decide what criteria do you want to sort metrics by:
-Channels
-Objective
-Segment
-Type
-Product
-Geography
Tip 3: Use names and standardized tags as filters
• Names example:
-DO THIS: [Website] [Webinar] 5 Tips For A Successful Pardot Implementation
-NOT THIS: 5 Tips For A Successful Pardot Implementation
• Standardized tag examples:
-Segment: WordPress
-Segment: Pardot
-Objective: Sales-ready
-Objective: Nurture
-Type: Whitepaper
Bonus Tip:
-Set up to watch trends!
Best Content Writing and digital marketing Services-iContent Apeksha Shah
iContent is one of the top 10 content writing service provider in India. It is an award winning company. It provides content writing, blogs, articles, PR articles and digital content.
Rakesh Tech Solutions is one of the leading Digital Marketing Training (SEO, SEM , SMO and SMM) Class Room and Online Institutions, which is located in Pragathi Nagar, Hyderabad, Best Digital Marketing Courses at best prices compared to other digital marketing institutes in Hyderabad, best Training Classes in digital marketing Class like SEO, SMO, SEM (PPC) , Content Marketing, Video & Social Media Marketing
Digital Strategy and your website for AccountantsRebecca Caroe
Identify what your firm is trying to achieve with its online strategy and how your website is the centre piece for everything you do online.
Now that you know what you're trying to achieve online and your accounts are all set up, learn how to utilise social media in your firm.
We will cover:
What are you trying to achieve online?
Where your website sits in this strategy?
How to design your website to meet this strategy?
Features of your website that can help you achieve this strategy?
iContent, is an online-medium where we build, create and nurture your idea in a genre of preffered brands!
We are a team of passionate and experienced content writers, search marketers, graphic designers, web developers, and advertising experts who have had their expertise in the field of Digital Marketing for quite some time.
Welcome to Rakesh Tech Solutions
Rakesh Tech Solutions is the best and leading Digital Marketing and Web Design and Development company in Hyderabad. We offer logo designing, mobile app development at the best price compared to other Digital Marketing agencies in Hyderabad. Our branches are located at Madhapur, kondapur, Gachibowli, Jubilee hills & Banjara Hills..
An overview of startup sales and marketing best practices, frameworks, and thoughts.
This is intended for founders who have little formal experience with sales and marketing practices.
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What to Look for in a Marketing Automation System
1. What to Look for in a
Marketing Automation System
2. Kevin Goldstein
Sales Director
Pardot LLC.
Sonja Fridell
Director of Marketing
Brainsell Technologies
3. Who We Are
• Marketing Automation for
SMB, B2B Companies
• Founded in 2007
• Private, Self Funded
• Located in Atlanta, GA
• 800+ Clients
• 70 Employees
4. Who We Are
• Business Solutions company
dedicated to helping businesses
grow with technology
• Founded in 1994
• Located in Boston, MA
• Hundreds of clients using
CRM/ERP or Marketing
Automation
• Privately owned – grew business
by 20% last year…how?
5. What is Marketing Automation?
A marketing automation system is a SaaS solution
that increases sales and maximizes efficiency for
companies with complex sales cycles. It allows
B2B marketers to automatically:
• Generate and assign leads
• Identify the hot ones
• Nurture the cold ones
• Track campaign success (ROI)
6. What are the advantages?
Score and prioritize leads
Arm your sales team
Close the loop
Automate and refine marketing tasks
7. Do you need one?
Do you currently or plan to use…
Web Analytics
Registration Forms
Email Marketing
Paid Search
Social Media
Webinar
CRM
8. Now what?
Your steps to selecting and implementing…
1. Create a Plan
2. Create Realistic Goals
3. Evaluate and Try Available Options
4. Decide and Implement
5. Access Results
9. Now what?
Expectations from vendor during sales process…
Week 1: Self Evaluation
Week 2: Vendor Evaluation
Week 3: Technical Demo
Week 4: Decision
Week 5: Planning and Implementation
Week 6: Training
Week 7: Give Feedback
10. What to look for in a vendor
Compatibility/Infrastructure
• SaaS
• User Rights and Roles
• Support for different browsers
• Support for different operating systems
11. What to look for in a vendor
Web Analytics
• Record and Display Online Activities
• Track Time on Page
• Track Anonymous Visitors
• Score based on these activities
• Integrate with your existing Google Analytics account
Site Search
• Track prospect search terms on your site
• Track prospect search terms on Google, Bing, etc.
• Reporting
12. What to look for in a vendor
Rule Automation
• Alert sales on specific activities
• Drip Marketing/Automate Email Messages
• Dynamic Segmentation
• Lead Scoring
• Assign prospects to your CRM
13. What to look for in a vendor
Email
• Auto-Responder Emails
• Drip Marketing/Automate Email Messages
• Email Blasts
• WYSIWYG and Third Party HTML Support
• Email Client Plug-ins (for sales)
14. What to look for in a vendor
Landing Page Tools
• HTML Editor
• WYSIWYG
• Drag and Drop Functionality
• Rule Automation for submissions
• Custom URLs
Yoursite.com/WHATEVER-YOU-WANT
15. What to look for in a vendor
Forms
• Easy Integration into your site
• Customizable Form Fields
• Progressive Profiling / Smart Forms
• Drag and Drop Functionality
• Rule Automation for submissions
• Custom Formatting
• Free/Invalid Email Address Checker
16. What to look for in a vendor
CRM Integration
• Native CRM Connector to your CRM
API if not?
• Automatically assign leads
• Opportunity Synching
• Custom Field Support
Lead, Contact, Account and Opp level
• Create & Schedule Tasks
17. What to look for in a vendor
Webinar Integration
• Integration with your webinar provider
• Track registered, attended and absent prospects
• Trigger Emails Based on Responses
• Share data with sales (CRM)
• Control look & feel of registration/landing pages
18. What to look for in a vendor
Social Media Integration
• Integration with Twitter, Linkedin & Facebook
• Schedule Posts
• Track and Report on Posts
• Opportunity Association from CRM
19. What to look for in a vendor
Reporting
• Make sure it’s flexible
• Reporting on Google Ads and PPC
• Opportunity ROI Reporting
• CSV Exports and Visual Reports available
• Automated reports for C-level
CRM – Ask for Sonja’s input. A few benefits of inbound marketing and CRM.
Create PlanPlan the requirements for the marketing automation system.o Plan the timeline for the project.Assemble the team assigned to choose and manage the solution.Create Realistic Goalso How long does it take for a routine landing page update without a marketing automation system? How long would you like it to take with a marketing automation system?o How long does it take to analyze campaign data across all marketing channels without a marketing automation system? How long would you like it to take with a marketing automation system?How long does it take to qualify, score, and assign prospects without a marketing automation system? How long would you like it to take with a marketing automation system?Evaluate and Try Available Optionso Understand the level of product sophistication required for your organization.o Ask for several product demonstrations from vendors, both from a business user’s view and from a technical, administrative perspective.Consider contract terms for various vendors.Decide and Implemento Decide on a solution and embrace it.o Set up your initial marketing campaigns and integrate the most critical content first.o Integrate more content as needed.o Train business users and request feedback.Provide feedback to all parties involved.Assess Resultso Analyze the measurable goals.o Examine the change in online marketing activity.o Inspect marketing automation solution usage within your team.Understand the amount of time now required by staff to support marketing and sales efforts.
Week 1 (Self-Evaluation) • Answer marketing automation evaluation questions• Determine implementation goals• Set a project leaderWeek 2 (Vendor Evaluation)• Choose solutions to evaluate• Receive high-level business demonstration of each• Narrow choices• Re-evaluate goals based on presentationsWeek 3 (Technical Demo)• Receive technical demonstration• Ask final vendor questionsWeek 4 (Decision) • Evaluate the solution based on your trial run• If satisfied, purchase solutionWeek 5 (Planning and Implementation)• Upload materials to the solution• Begin planning processes and strategiesWeek 6 (Training) • Outline training objectives• Receive training for specific business scenarios• Have full team begin using the solution Week 7 (Feedback)• Provide feedback to vendor based on experience• Offer suggestions for improvements• Set up open communication for continuing dialogue
ask Sonja for some use cases/best practices of common rules around CRM