This document provides an overview of digital transformation and a blueprint for success. It discusses the benefits of digital transformation, common challenges that lead to failure, and how to avoid failure through a solution blueprint. The blueprint methodology involves mapping current state processes, designing future state documentation, creating implementation roadmaps and dashmaps. A case study highlights how one organization used this approach to successfully merge two companies through a consolidated sales process, technology stack, and executive dashboards. The presentation concludes by offering next steps consultations to discuss best practices for organizations' unique digital transformation needs.

1. Navigating Digital Transformation
A Blueprint for Success

2. Housekeeping
• 45-minute presentation with Q&A
• Type questions into the "question box" to submit
them throughout the presentation
• We'll send a copy of the deck and recording of the
webinar in follow-up emails after the event
Some key items before we get started

3. Meet the
Speaker
Sr. Solution Architect
BrainSell
Tony
Berry

4. Meet the
Speaker
Director of Consulting
BrainSell
Liz
Saville

5. About
BrainSell
The Growth Enablement Company
Blueprint Digital Transformation
• Digital Strategy
• Process Mapping
• Change Management
Leverage Data as an Asset
• Modern Data Platform
• Unified Reporting
• Executive Dashboards
Modernize Technology
• Enterprise-level Architecture
• Automation
• Artificial Intelligence (AI)
We help companies grow and scale.

6. Agend
a
01 What is Digital Transformation
02 Benefits & Challenges of Digital Transformation
03 A Blueprint to Navigate Digital Transformation
04 Transformation Spotlight
05 Q&A

7. What is Digital Transformation?
Organization operates with the goal of creating positive business impact through deploying process, data, and
technology at scale.
5 Key Benefits of Digital Transformation
 Greater operational efficiency
 Enhanced customer experience
 Scalability
 Data-driven insights
 Cost savings
Companies embracing digital
transformation are 26%
more profitable than their
competitors
source: MIT

8. Digital Transformation Challenges
5 Common Challenges
1. Unclear plan and objectives
2. No Change Management
3. Lack of Data Access & Management
4. Reliance on Legacy Systems
5. Jumping to Technology over People & Process
70% of digital
transformation
projects fail.
source: Deloitte

9. How to Avoid Failure
DD/MM/YYYY
Most Digital Transformation
failures do not occur because of
the technology.
They fail because of overlooked process,
people, and data.

10. Why a Solution
Blueprint?
Smith Mansion
Built in 1980's without
blueprint
Fallingwater
Built in 1930's with
blueprint
You wouldn't build a house
without a blueprint.
Don’t start a digital
transformation effort without
one!

11. Blueprint = Risk
Mitigation
Risks of failure
without proper
planning
Signs of success
with a solution
blueprint

12. Blueprint Methodology

13. Blueprint Process &
Timeline

14. Solution Blueprint
Outcomes
Blueprints can be customized based on your
needs.
Often includes:
 Requirements Summary
 Design Documentation
 Vendor Decision Matrix or Reimplementation Plan
 Implementation Roadmap
 High-level cost estimates
 Process Maps
 Proof of Concept Demonstration
All presented in a tailored Findings Review presentation with
your key stakeholders.

15. i
• Mapped current state internal processes across the
customer lifecycle for both companies.
• Recommended a unified sales approach.
Transformation
Spotlight
Who:
Global Risk Management and
Cybersecurity Services Organization
Challenge:
• Merging two international companies
• Wanted to align sales process & tech stack
• Needed access to consolidated KPI
dashboard throughout all stages of merger
Solution:
• Blueprint followed by Digital Transformation
Process Redesign
• Conducted system reviews and SME interviews.
• Created high-level design documents and vendor decision
matrix to support consolidating systems and an
implementation roadmap.
CRM Consolidation and Implementation
• Proposed a modern data approach to support scale.
• Created unified dashboard to give executives a glimpse into
KPIs across companies even before technology was
consolidated.
Modern Data Platform & Dashboarding
• Uncovered where change would be more difficult and made
recommendations on mitigating change angst.
• A change management communication plan was created to
support this effort.
Change Management

16. Transformation Spotlight: Process
Map

17. Transformation Spotlight: Modern Data
Approach

18. Transformation Spotlight: Unified
Dashboard

19. Transformation Spotlight: Change
Management

20. Audience Q&A
Have questions? We have answers.

21. Next Steps for Digital
Transformation
20-minute consultation to discuss best next steps
for your digital transformation effort.
Email growth@brainsell.com to schedule.
Digital Transformation Readiness Discussion
Download Playbook: https://qrco.de/dtplaybook

22. THANK YOU
FOR JOINING
US!
(866) 356-2654 growth@brainsell.com www.brainsell.com