Pardot - How a Marketing Automation Company Uses Marketing Automation:Dreamforce 2011

•Download as PPTX, PDF•

4 likes•746 views

Presentation at Dreamforce 2011 by Adam Blitzer and Derek Grant on How a Marketing Automation Company Uses Marketing Automation. Covers lead qualification, lead nurturing, and social media tactics.

Technology Business

Behind the Curtain:How A Marketing Automation Company Uses Marketing Automation Marketing Track Adam Blitzer, COO, Pardot (@adamblitzer) Derek Grant, SVP of Sales, Pardot (@derekgrant)

How to Find This Session in the Dreamforce Mobile App Chatter Feed: Touch the Session Name Session View

A Little About Us – Clients Have Complex Sales

Lead Qualification:The 60-Second Eyeball Test

Lead Routing: The Challenges ,[object Object]

No distinction between activities,[object Object]

Nurturing:Kicking Back to Marketing ,[object Object]

“This lead is not a good fit.” ,[object Object]

Nurturing: Lead Recycling ,[object Object]

The following six principles represent a methodology founded on the belief that the best way to retain customers is to reimagine the cancel experience. Companies could and should be doing more to meet the needs of customers in the moment. Yes, even if that moment is the point of cancel. By taking a systematic approach to retaining customers, SaaS and subscription companies can grow in a long-term, sustainable way.

3 Tips To Get The Most Out Of Pardot Reporting

Brainrider B2B Marketing

3 Tips To Get The Most Out Of Pardot Reporting Tip 1: Use the right tool for the job • For aggregated data, use Google Analytics. • For prospect data, use Pardot. • For opportunity data, use Salesforce. Tip 2: Plan what to report and how to organize the data • For example, marketing objectives vs. diagnostic metrics. • Decide what criteria do you want to sort metrics by: -Channels -Objective -Segment -Type -Product -Geography Tip 3: Use names and standardized tags as filters • Names example: -DO THIS: [Website] [Webinar] 5 Tips For A Successful Pardot Implementation -NOT THIS: 5 Tips For A Successful Pardot Implementation • Standardized tag examples: -Segment: WordPress -Segment: Pardot -Objective: Sales-ready -Objective: Nurture -Type: Whitepaper Bonus Tip: -Set up to watch trends!

Pardot implementation: Preparing for a Pardot implementation and managing you...Brainrider B2B Marketing

B2B marketing content that drives conversions a dreamforce 2013 presentation

Brainrider B2B Marketing

The Digital Marketing Audit - 8 Steps to Defining Growth and Improvement Prio...

Walter Lis

In order for small business to define their organizational growth and improvement priorities, it’s necessary to have a crystal clear picture of what you’re trying to accomplish. There are many potential objectives that you could have for your digital marketing, so it’s essential to decide what’s most important and what comes first. That's where a digital marketing audit comes in, it provides the steps to define growth and improvement priorities that are necessary to find explosive small business success online.

Pardot Customer Success: Teach For AmericaPardot

The Little Engine That Could: How the Salesforce Foundation Markets with Pardot

Pardot

Whether you’re a marketing team of one or many, top priority is customer engagement at the right time, driving interest, and marketing relevant content. The Salesforce.com Foundation customer base has been growing at record speed for the past year, and with only a handful of marketers, we needed a way to keep up. Enter Pardot marketing automation - our tool for success. Join us to hear our journey and learn how Pardot has transformed our marketing, communications, and outreach from manual processes to sophisticated profiling and segmentation. We'll examine what it took to get it up and running and how we can now be more responsive to our customers' interests with content marketing. Leave knowing that the small and mighty marketer can get the job done too!

Whether this is your first time participating in the process of hiring an agency or your 5th time, it’s good to get a fresh perspective on what you should be looking for, including the types of questions to ask and the warning signs to look out for. To help you in the process, Hanapin’s President, Jeff Allen, and Director of Services, Carrie Albright, go through the primary elements you should consider when hiring an agency.

Salesforce + Pardot : Leveraging the Power of And

nuageexperts

B2B Marketing for Fintechs

Signzy

In the Fintech marketing world, you have to move fast with Web traffic, lead generation & brand awareness. But are you still wondering where to start? We’re 20 years into the era of marketing automation and digital marketing. Your marketing strategy should identify the right customers for your fintech product and services. But how? B2B marketing may seem overly complicated but a good marketing strategy makes it all easy. Yes, truly a business is said to be growing when there are numbers to prove the same. But relying ‘only’ upon metrics can sometimes be misleading. The need is to have a proper B2B marketing strategy targeting the correct audience through the correct channel.

Marketing automation market is expected to grow $6.4 billion by 2024

DheerajPawar4

Using Pardot and Communities: Marketing with Partner and Dealer Networks

Stephanie Gaughen

If you sell through a dealer or partner network, you know the importance of supporting those channels with resources and insights needed to win more deals and keep customers coming back for more. However, this proves challenging without a mechanism to share data and provide seamless access to product experts and marketing libraries. Enter Salesforce Partner Communities. Partner Communities integrate with your existing Salesforce org, giving partners unprecedented ability to collaborate on deals in a secure environment. What’s more, through the common thread of Salesforce, you can use Partner Communities and Pardot as powerful tools to gain insights needed to find, win and keep customers. Join Matt Dillon, Co-Founder of Nuvem Consulting, as he shares valuable information on how to leverage these technologies to grow your business.

Connect the Likes: Tracking Visits to Improve Facebook Ads Performance

Hanapin Marketing

#FlipMyFunnel Austin - Vinay Bhagat, Shanel Vandergriff, & Russ Somers - How...

#FlipMyFunnel

Make the Most of Your Salesforce + Pardot Integration

Pardot

Digital Marketing Audit

Mark Brewerton

Track B - What to Look at in the Customer Buying Path

Affiliate Summit

Four Ways to Inject Customers Into Your Demand Generation Strategy

Alex Shipillo

Twin Cities Oracle Marketing Cloud User Group

Ron Corbisier

Treating B2B like BFFs

Ron Corbisier

How reimagining customer journeys can build brand advocacy and customer loyalty

Sitecore

“How to build a profitable partnership for Fintechs"

Signzy

Partnerships offer businesses a mix of opportunities - enabling strategic initiatives, technology, a performance boost, improved customer experience & retention. Therefore today, when the Financial Services Industry is facing a significant shift, developing a value-aligned Partnership that focuses on common goals and complementary strengths is the key to positive outcomes. Strategic Partnerships are one of the fundamentals to improve business outcomes. Partnering is no longer a viable option but a necessity.

Custom Enterprise Lead Management: Score, Integrate, Assign, and Nurture

Ron Corbisier

Accelerate Pipeline with Pardot

Pardot

What to Look for in a Marketing Automation SystemSonja Fridell

Oracle marketing cloud 소개자료

Oracle Korea

20160201 omni lingual

Woonmi (Kayla) Ko

What's hot

Marketing Automation is Awesome! - Kimi Heskett-Fowler

Marketo

LSA17: Co-op Advertising - Getting a Slide of the $40 Billion Pie (Peter Hutt...

Localogy

Hiring a Marketing Agency? Critical Questions that Drive the Right Decision

Hanapin Marketing

Salesforce + Pardot : Leveraging the Power of And

nuageexperts

B2B Marketing for Fintechs

Signzy

Marketing automation market is expected to grow $6.4 billion by 2024

DheerajPawar4

Using Pardot and Communities: Marketing with Partner and Dealer Networks

Stephanie Gaughen

Connect the Likes: Tracking Visits to Improve Facebook Ads Performance

Hanapin Marketing

#FlipMyFunnel Austin - Vinay Bhagat, Shanel Vandergriff, & Russ Somers - How...

#FlipMyFunnel

Make the Most of Your Salesforce + Pardot Integration

Pardot

Digital Marketing Audit

Mark Brewerton

Track B - What to Look at in the Customer Buying Path

Affiliate Summit

Four Ways to Inject Customers Into Your Demand Generation Strategy

Alex Shipillo

Twin Cities Oracle Marketing Cloud User Group

Ron Corbisier

Treating B2B like BFFs

Ron Corbisier

How reimagining customer journeys can build brand advocacy and customer loyalty

Sitecore

“How to build a profitable partnership for Fintechs"

Signzy

Custom Enterprise Lead Management: Score, Integrate, Assign, and Nurture

Ron Corbisier

Accelerate Pipeline with Pardot

Pardot

What to Look for in a Marketing Automation SystemSonja Fridell

What's hot (20)

Marketing Automation is Awesome! - Kimi Heskett-Fowler

LSA17: Co-op Advertising - Getting a Slide of the $40 Billion Pie (Peter Hutt...

Hiring a Marketing Agency? Critical Questions that Drive the Right Decision

Salesforce + Pardot : Leveraging the Power of And

B2B Marketing for Fintechs

Marketing automation market is expected to grow $6.4 billion by 2024

Using Pardot and Communities: Marketing with Partner and Dealer Networks

Connect the Likes: Tracking Visits to Improve Facebook Ads Performance

#FlipMyFunnel Austin - Vinay Bhagat, Shanel Vandergriff, & Russ Somers - How...

Make the Most of Your Salesforce + Pardot Integration

Digital Marketing Audit

Track B - What to Look at in the Customer Buying Path

Four Ways to Inject Customers Into Your Demand Generation Strategy

Twin Cities Oracle Marketing Cloud User Group

Treating B2B like BFFs

How reimagining customer journeys can build brand advocacy and customer loyalty

“How to build a profitable partnership for Fintechs"

Custom Enterprise Lead Management: Score, Integrate, Assign, and Nurture

Accelerate Pipeline with Pardot

What to Look for in a Marketing Automation System

Viewers also liked

Oracle marketing cloud 소개자료

Oracle Korea

20160201 omni lingual

Woonmi (Kayla) Ko

Marketing Automation Hacks: Pardot

Uberflip

If you’re already using Pardot, then you know that Marketing Automation is an indispensable tool for executing on your modern marketing strategy. But the majority of modern marketers still feel that they’re not using the technology to its full potential. In this presentation, Pardot expert Hannah Freeman reveals various hacks for getting better results out of your Pardot software, as well as the correct pronunciation of Pardot (it’s “Par-DOT”, like polka “dot”!).

Pardot + Salesforce: Closing the Gap Between Marketing and Sales

Pardot

Pardot B2B Marketing Automation

Julie Minner

Ten Must-Know Marketing Automation Stats Infographic

Pardot

How often do you stumble across a compelling industry statistic only to discover it’s from 2010? Yikes — your boss is never going to buy into your presentation on marketing automation when the basis of your argument hinges on a stat that’s over five years old. Well, it’s not your fault that those deceptively old stats keep popping up every time you do a search for “marketing automation.” The internet is littered with them — and unfortunately, as more and more benchmark studies are released every year, it becomes that much harder to find the relevant information you’re looking for. To help you out, we’ve sorted through some of the most recent statistics from industry analysts and compiled them into the infographic below. Check it out to see how top-performing companies are leveraging marketing automation to boost sales, increase engagement with their marketing campaigns, and improve the quality of their leads.

Pardot presentation

Nitin Gupta ☁

Viewers also liked (7)

Oracle marketing cloud 소개자료

20160201 omni lingual

Marketing Automation Hacks: Pardot

Pardot + Salesforce: Closing the Gap Between Marketing and Sales

Pardot B2B Marketing Automation

Ten Must-Know Marketing Automation Stats Infographic

Pardot presentation

Similar to Pardot - How a Marketing Automation Company Uses Marketing Automation:Dreamforce 2011

Qualified B2B Sales LeadVivastream

Why it takes 7 13 touches dmanc 011514-presentation_slides

Direct Marketing Partners

How to Build a Top Talent Brand | Webcast

LinkedIn Talent Solutions

Create an authentic and powerful brand that attracts top talent with this webinar by Steve Watt, Talent Brand Educator at LinkedIn. You'll also learn how to motivate brand ambassadors and ultimately become an InDemand company. See the full Most InDemand Employers list: http://linkd.in/16NfLvj Find the secrets to InDemand success on the LinkedIn Talent Blog: http://linkd.in/1ebmLY0 Follow the LinkedIn Talent Solutions page for all recruiting updates: http://linkd.in/1cNvIFT Tweet with us: http://bit.ly/HireOnLinkedIn

5 Winning Lead Gen Tactics You Haven't Tried, YetDemandWave

Workshop @collegium da vinci

Syed Asad Hussain

LTK - FC - Supply Chain - Startup Challenge v3.pdf

jeroen_tjepkema

How to Make Paid Social Work for Lead Generation

Search Engine Journal

Are your paid social campaigns generating the results you want? B2B (and specifically SaaS) brands may not be able to depend on demand alone. You have to help generate that interest efficiently and effectively to drive qualified leads and positive ROI. Paid social on LinkedIn and Facebook can help you reach your B2B audience, but it takes skill and finesse to run successful campaigns. In this SEJ Sponsored webinar you will discover a better approach to paid social for SaaS brands. During this SEJ Webinar, you will learn: A scalable paid social approach to generating qualified leads for B2B companies that you can put to work for your brand right away. How to overcome uniquely B2B challenges in driving leads through paid social channels. How to use social technology such as Clearbit X and LinkedIn conversation ads to drive qualified leads. It’s no secret that a strong hook can get leads in the marketing funnel. We’ll explain how incentivization and giving some of your marketing budget to your prospects can drive sales. Curious to see what that looks like? Join us as Garret Mehrguth, CEO at Directive Consulting, shares how to unlock paid social to drive revenue and turn qualified leads into customers.

How to score with Marketing Automation?

DMXENGAGE

B2B Lead Generation - Bridge the Divide Between Sales & Marketing

3D2B

Zero to 100 - Part 3: Founder-led Selling - Pete Kazanjy

David Skok

Zero to 100 is a learning program from David Skok. It is a detailed instruction manual for how to take your startup from zero to $100m, with a particular focus on the area of building a go-to-market machine. So many of today’s founders come from a product or technical background, and have never been involved with sales and marketing. Right after starting their venture, they are hit with the huge problem of how to build their go-to-market organization and processes. It breaks the journey down into 9 steps, and explains why it is crucial not to skip steps in this journey in the rush to get ahead. The major Zero to 100 is a learning program from David Skok. It is a detailed detailed instruction manual for how to take your startup from zero to $100m, with a particular focus on the area of building a go-to-market machine. So many of today’s founders come from a product or technical background, and have never been involved with sales and marketing. Right after starting their venture, they are hit with the huge problem of how to build their go-to-market organization and processes. It breaks the journey down into 9 steps, and explains why it is crucial not to skip steps in this journey in the rush to get ahead. The major emphasis of the course focuses on building a repeatable, scalable and profitable growth machine. Once you have that in place, you are ready to hit the gas and scale like crazy. To see videos of the presentations, click here: https://www.forentrepreneurs.com/matrix-growth-academy-zero-to-100-videos/

From Tadpole to Frog: Evolving into a Brand with Legs

Austin AMA

Mark Hammer, Vice President of Marketing at Compass Learning (www.compasslearning.com), explains how the Austin-based company evolved into a distinct brand by focusing on customer needs. The presentation shares his insights and offers recommendations for maximizing brand evolution through contemporary marketing strategies including competitive differentiation with today’s budgetary constraints; moving from product to solutions-based messaging; and how optimizing customer dialogue can turn into a value-add. Interested in more marketing programs and networking? Visit the Austin American Marketing Association website (www.austinama.org) for coming events and the AMA blog (www.austinama.org/blog) to be a part of the conversation.

5 essential steps to a social talent brand featuring sky

LinkedIn Europe

Finding & Nurturing the Right Prospects

LeadLife Solutions

Organizations can spend a high percentage of their marketing budget on lead generation efforts, only to find that their leads aren't converting. Finding qualified leads has become more challenging than ever before, while making marketing planning and prospect nurturing more critical. Watch Finding & Nurturing the Right Prospects and gain a deeper understanding of strategies for identifying and nurturing high-value leads in a challenging economy.

#Sales Development - Trish Bertuzzi

SalesLoft

Industry leader, Trish Bertuzzi discusses trends in sales development, based off of her book - The Sales Development Playbook - at Rainmaker 2016. Trish Bertuzzi: Well I am really excited to be here. Let me tell you something. When you have someone like Kyle Porter endorse your book, it's like you hit winning the Oprah Winfrey Book Club, because this man knows sales development, so really, really excited. Sales development is hot. I'm talking caliente hot, hot, hot, hottest job in sales today. Forbes Magazine published an article, Inc Magazine, you name it. You're sitting in the most happening place in the entire career profession. One of the reasons I know it's so hot is because Kanye West went on a Twitter rant about it. You know Kanye trends, so all good, all good. I'm glad you like that one. I'm going to ask you a question. There are two companies. One has sales development, one doesn't. Obviously the one that has sales development is more productive, but how more productive do you think they make their reps, 5, 15, or 25%? What do you think? [00:02:00] It's hard to say, right? Let me tell you, it's all of these numbers, because having sales development does mean you're more productive. That's the good news. The bad news is that it's not always the same uplift in productivity. That's a challenge because who doesn't want to be 25% more productive. We all do. I wrote a book. I don't know if you guys have heard that, but I wrote a book called The Sales Development Playbook. In it, I talk about the six major elements that you, as sales development leaders, need to really get under your belt to be super productive, and be real rock stars. You're probably awesome at two, three, maybe four of these, but to really kill it, to really crush it, you need to be good at all six. I'm going to talk to you about three ideas that came out of the book. I did have Kyle's help in this. I said, "Give me three ideas that really resonated with you." He picked the three, and I'm going to share them with you. [00:03:00] The first idea is something I call the five lies, but before I talk about idea number one, I'm going tell you why I wrote the book, because I had no burning desire to be an author. If I could have written anything, believe me, it would have been 50 Shades of Grey, or something similar. I wrote this book instead. I wrote the book because I was pissed off, I mean really mad, really angry. I was reading books, and blog articles, and magazine articles that said, "Here's how you do sales development. Here's how I did it at this company, and this is how you should do it too." I'm like, "Sure, that was a great company. Who wouldn't want to do that? Wait, my buyer's not the same. My market's not the same. My sales cycle's not the same. My solution's not the same." This isn't cookie cutter. It's not a one size fits all strategy, so I was so mad that I

Lead Scoring Aligning Sales Marketing

Silverpop

Lead Scoring: Aligning Marketing and Sales with Effective Lead Scoring Techniques - Turning Marketing’s leads into Sales’ gold can be a challenge. The inability to generate and identify qualified leads negatively impacts the effectiveness of marketing campaigns, revenue growth, and company success. This presentation explores this challenge and provides information on how to align the expectations of sales and marketing, enabling marketing to deliver a continuous flow of qualified leads to the sales team for maximum ROI. This informative session will teach you how to accelerate the sales cycle through automated lead scoring.

Lead Scoring For B2B Marketers

Silverpop

GWC13 - Scott Schnaars - Badgeville - Fighting the Engagement Crisisgamificationworldcongress

The 5 steps to Sales Dominance

LeadSimple

Automating your Conversions with Marketing Automation

Effin Amazing

Find Webinar on Deman Here: http://utm.io/ub6Vx With 6,000+ tools to choose from, marketers are experiencing a "Stackapocalypse." Cut through the nightmare of choice with our ultimate growth marketing stack, proven to work seamlessly together to turn leads into conversions at scale. In this webinar Effin Amazing CEO, Dan McGaw, will be sharing his ultimate marketing technology stack which has been proven to turn leads into conversions at scale. Whether you’re currently evaluating your stack or just looking to add a new tool to the mix, we think this webinar will be helpful. In this webinar you’ll learn: - How to integrate your stack for maximum marketing impact and minimum effort - Stack use cases including data enrichment, lead scoring, and workflow automation - The tool stack that drove record-breaking growth for Effin Amazing

Sales workshop

Syed Asad Hussain

Similar to Pardot - How a Marketing Automation Company Uses Marketing Automation:Dreamforce 2011 (20)

Qualified B2B Sales Lead

Why it takes 7 13 touches dmanc 011514-presentation_slides

How to Build a Top Talent Brand | Webcast

5 Winning Lead Gen Tactics You Haven't Tried, Yet

Workshop @collegium da vinci

LTK - FC - Supply Chain - Startup Challenge v3.pdf

How to Make Paid Social Work for Lead Generation

How to score with Marketing Automation?

B2B Lead Generation - Bridge the Divide Between Sales & Marketing

Zero to 100 - Part 3: Founder-led Selling - Pete Kazanjy

From Tadpole to Frog: Evolving into a Brand with Legs

5 essential steps to a social talent brand featuring sky

Finding & Nurturing the Right Prospects

#Sales Development - Trish Bertuzzi

Lead Scoring Aligning Sales Marketing

Lead Scoring For B2B Marketers

GWC13 - Scott Schnaars - Badgeville - Fighting the Engagement Crisis

The 5 steps to Sales Dominance

Automating your Conversions with Marketing Automation

Sales workshop

More from Pardot

11 Must-Attend #DF15 Sessions for B2B Marketers — Illustrated by Cheesy Stock...

Pardot

If you're a B2B marketing professional attending Dreamforce 2015, you won't want to miss these 11 sessions. With topics ranging from analytics to social media, there's a little something for everyone in this SlideShare. Bonus: Here at Pardot, we love cheesy stock photos. That's why we've illustrated every session with a hilariously ridiculous photo — and provided you with the chance to star in a stock photo of your own! Learn more: pardot.com/dreamforce15/

9 Fascinating Email Marketing Stats

Pardot

The Marketing Technology Game of Thrones

Pardot

B2B Landing Page Inspiration

Pardot

Nearly 80% of B2B marketers aren’t satisfied with their current levels of customer conversions. (CMO Council) If you find yourself in this group, we’ve got just the thing for you. We’ve rounded up five of our favorite examples of B2B landing pages. Not only are these landing pages visually appealing, they follow landing page best practices that are proven to boost conversion rates. Examples come from the great marketing minds at Wistia, Cater2me, Emma, Wayfair, and Rapt Media. For more landing page best practices that can help you make the most of your lead generation efforts, check out our free white paper '8 Ways to Double B2B Conversions': http://prd.to/1BKepG1

B2B Marketing Metrics That MatterPardot

The ROI of Marketing Automation

Pardot

The Golden Rule of Lead NurturingPardot

The Dynamic Duo: Marketing Automation and Your CRMPardot

Pardot Customer Success: Creating Agile Lead Management with Pronq, an HP Com...Pardot

Pardot Story: Beyond List EmailPardot

Pardot + Data.com: Deliver Personalized Marketing at ScalePardot

Overcoming the Top 3 SMB Challenges with Marketing AutomationPardot

Love at First Click: Alluring Lead Generation Tactics to Pack Your PipelinePardot

How to Create a Complete Customer Lifecycle With Marketing Automation

Pardot

Go Beyond the Sync: Elevate Your Salesforce + Pardot Campaigns

Pardot

Your biggest marketing campaign of the season is rapidly approaching, and it needs to run like a well-oiled machine. With Pardot and Salesforce, you’ve got the right tools; but how do you utilize both platforms to ensure you effectively deploy and track campaign success? Join us as we dive into how you can make Pardot and Salesforce work in harmony, increasing your marketing capabilities, and turning prospects into deals.

Getting Sales to Buy In: Why Marketing Automation Isn't Just for Marketers

Pardot

Lead Qualification: Defining Your A-list Prospects for Focused Sales Efforts

Pardot

What do I do when I have so many incoming leads that they overwhelm the sales team? How can I help my sales team focus on the most interested and qualified prospects? These are common dilemmas for the modern day marketer. One of the biggest advantages of Marketing Automation is that we have the data at our fingertips to solve these problems. Join us as we discuss the finer points of lead qualification with Pardot. We’ll cover the best practices of using Pardot’s scoring and grading tools, and touch on some theory around buying stages. Your sales team will thank you later.

Build Your Army of One Using Marketing Automation with Limited ResourcesPardot

Activate Leads in Your Database with Customer Needs-Driven Email Nurturing

Pardot

7 Advanced Lead Nurturing TipsPardot

More from Pardot (20)

11 Must-Attend #DF15 Sessions for B2B Marketers — Illustrated by Cheesy Stock...

9 Fascinating Email Marketing Stats

The Marketing Technology Game of Thrones

B2B Landing Page Inspiration

B2B Marketing Metrics That Matter

The ROI of Marketing Automation

The Golden Rule of Lead Nurturing

The Dynamic Duo: Marketing Automation and Your CRM

Pardot Customer Success: Creating Agile Lead Management with Pronq, an HP Com...

Pardot Story: Beyond List Email

Pardot + Data.com: Deliver Personalized Marketing at Scale

Overcoming the Top 3 SMB Challenges with Marketing Automation

Love at First Click: Alluring Lead Generation Tactics to Pack Your Pipeline

How to Create a Complete Customer Lifecycle With Marketing Automation

Go Beyond the Sync: Elevate Your Salesforce + Pardot Campaigns

Getting Sales to Buy In: Why Marketing Automation Isn't Just for Marketers

Lead Qualification: Defining Your A-list Prospects for Focused Sales Efforts

Build Your Army of One Using Marketing Automation with Limited Resources

Activate Leads in Your Database with Customer Needs-Driven Email Nurturing

7 Advanced Lead Nurturing Tips

Recently uploaded

Key Trends Shaping the Future of Infrastructure.pdf

Cheryl Hung

Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...

Jeffrey Haguewood

Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows. We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases. This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams. Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.

Securing your Kubernetes cluster_ a step-by-step guide to success !

KatiaHIMEUR1

Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster. However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks. In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.

When stars align: studies in data quality, knowledge graphs, and machine lear...

Elena Simperl

To Graph or Not to Graph Knowledge Graph Architectures and LLMs

Paul Groth

Transcript: Selling digital books in 2024: Insights from industry leaders - T...

BookNet Canada

The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more. Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/ Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.

Connector Corner: Automate dynamic content and events by pushing a button

DianaGray10

Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to: Create a campaign using Mailchimp with merge tags/fields Send an interactive Slack channel message (using buttons) Have the message received by managers and peers along with a test email for review But there’s more: In a second workflow supporting the same use case, you’ll see: Your campaign sent to target colleagues for approval If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team But—if the “Reject” button is pushed, colleagues will be alerted via Slack message Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors. And... Speakers: Akshay Agnihotri, Product Manager Charlie Greenberg, Host

From Daily Decisions to Bottom Line: Connecting Product Work to Revenue by VP...

Product School

Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...

Product School

State of ICS and IoT Cyber Threat Landscape Report 2024 preview

Prayukth K V

The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development. The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers: State of global ICS asset and network exposure Sectoral targets and attacks as well as the cost of ransom Global APT activity, AI usage, actor and tactic profiles, and implications Rise in volumes of AI-powered cyberattacks Major cyber events in 2024 Malware and malicious payload trends Cyberattack types and targets Vulnerability exploit attempts on CVEs Attacks on counties – USA Expansion of bot farms – how, where, and why In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East Why are attacks on smart factories rising? Cyber risk predictions Axis of attacks – Europe Systemic attacks in the Middle East Download the full report from here: https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/

GraphRAG is All You need? LLM & Knowledge Graph

Guy Korland

Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs. 1. Unifying Large Language Models and Knowledge Graphs: A Roadmap. https://arxiv.org/abs/2306.08302 2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs: https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/

JMeter webinar - integration with InfluxDB and Grafana

RTTS

Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application. In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics. Length: 30 minutes Session Overview ------------------------------------------- During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana: - What out-of-the-box solutions are available for real-time monitoring JMeter tests? - What are the benefits of integrating InfluxDB and Grafana into the load testing stack? - Which features are provided by Grafana? - Demonstration of InfluxDB and Grafana using a practice web application To view the webinar recording, go to: https://www.rttsweb.com/jmeter-integration-webinar

FIDO Alliance Osaka Seminar: Overview.pdf

FIDO Alliance

The Future of Platform Engineering

Jemma Hussein Allen

GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...

Sri Ambati

Bits & Pixels using AI for Good.........

Alison B. Lowndes

Neuro-symbolic is not enough, we need neuro-*semantic*

Frank van Harmelen

Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”. All of this illustrated with link prediction over knowledge graphs, but the argument is general.

Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...

Ramesh Iyer

In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.

Accelerate your Kubernetes clusters with Varnish Caching

Thijs Feryn

Mission to Decommission: Importance of Decommissioning Products to Increase E...

Product School

Recently uploaded (20)