The Digital Analyst Team (DAT) is a full-service digital marketing firm that supports agencies and consulting firms with various services, including paid search, SEO, and social media management. They focus on delivering high-quality campaign support while driving cost savings and operational efficiencies for their clients. DAT aims to become the preferred operations partner for digital agencies through scalable solutions that enhance profitability and strategic focus.

1. Digital Analyst Team Credentials
White Label Analyst Support for Digital
Agencies & Consulting Firms

2. 2
Document Outline
Who Are We

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Who Are We
Digital Analyst Team (DAT) is a full service digital marketing services firm:
• Headquartered in Chicago with Indian operations in Chennai,
Hyderabad and Bengaluru
• Our well-rounded team has years of experience from
consulting, direct marketing and digital advertising
• Serve both digital agencies where we provide operations
support and boutique agencies where we provide both strategy
and operations support
• Google Adwords Certified Partner
• Managing 100’s of accounts
• Developed best-in-class campaign management based on
experience over 1000’s of campaigns
• Strong client service, operations and technology team

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Vision
To be the “Digital Media Operations” partner of choice to global online and
offline agencies and consulting firms.
Mission
As the extended digital marketing team, deliver seamless, high-quality and
scalable campaign support to online and offline agencies and consulting firms
enabling profitable growth through FTE cost saving, increased time spent on
strategy and innovation, and improved new business win ratio.
Who Are We

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Document Outline
What’s in it for you

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Increasing sophistication in clients
• Looking under the hood
• Questioning every piece of data (not to mention suggesting bid changes )
• Threat of taking in-house
More time spent fire-fighting and handling routine tasks
• Less time on strategy
• Limited time for new business pitches
• Less client face time
Eroding profit margins
• Increasing commoditization of market place
• Increasing overhead costs
• Highly competitive marketplace
• Hiring in uncertain economy
What’s In It For You
Rapid changes in the marketplace likely to increase pressure on profit margins

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Solution
• Hire analysts from us to manage all operational aspects of Paid Search, SEO,
Local Search, Social Media, Web Development & Maintenance and Analytics
• We operate as your extended analyst team managing paid search, SEO and social
media campaigns
• Your team has capacity to focus on strategy and client service freeing them up
from mundane repetitive tasks
What’s In It For You
Use our resources to deliver high quality campaigns and improve margins

8. Benefits to you
• Save up to 60% on FTE Costs
• Reduced risk in an uncertain economy
(no hiring and firing)
• Additional savings relating to recruiting
& training
• Increased profit margins
• Ability to scale quickly
• Enable your core US team to spend
more time focused on new business
• Increased new business win ratio
• Cost Saving
• Revenue Growth
• More Profits
• Scalability
What’s In It For You
Use offshore resources to reduce FTE costs, deliver high quality campaigns
and improve margins
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What’s In It For You
Case Study: National SEM / SEO Agency
Business Opportunity
• Three-member SEM / SEO agency looking for rapid growth, but in an uncertain economy
– End-to-end SEM support
– A la carte SEO support
Results
• Rapid growth at high profit margins – now a 25-member
SEM/SEO agency with well over 100 accounts
– Analyst (FTE) cost savings of 70%
– Increase in new business win ratio
– Leveraged and risk-free growth
Approach
• Campaign builds
• Expanded to reporting, trafficking and SEO
• After 3 months, took over bid management of several
accounts, especially new ones
• Scaled operations to support rapid growth
Key Support Areas
Paid Media – Google, Bing, Facebook, LinkedIn
• Account Structure
• Keyword Build
• Copy Writing
• Reporting
• Trafficking
• Bid Management
• Targeting
SEO
• SEO Keyword Research
• Meta Tags Audit and Rewrite
• Link Building

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What’s in it for you
Case Study: Multi-national Digital Agency (Focus on PPC)
Business Opportunity
• The multi-national digital agency, part of a larger general agency using freelancers to manage portions of their Paid
Search program
• Current client referred us to this agency
Results
• Increased capacity to take on additional clients
• On-shore team focused on strategy and client service
• Cost savings of more than 70% as this client in located in
the Bay Area
Approach
• Started relationship with campaign build tasks
• Expanded to bulk sheet builds to traffic to Adobe tool
• Client very impressed with our strategy capabilities
• Now 6 months into the relationship they have tripled
their business with us and is outsourcing all aspects of
paid search
Key Support Areas
• Paid Search Strategy
• Budget estimates
• Account Structure
• Keyword Build
• Copy Writing
• Reporting
• Trafficking
• Bid Management

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What’s in it for you
Case Study: SMB SEO Agency
Business Opportunity
• Agency serving SMB market with a self-serve SEO platform
• Compelled to add “service” as SMB usage dipped of technology platform, as SMB lacked know-how to implement on SEO
opportunities
• To serve SMB profitably, agency use DAT as a services partner
Results
• Saving of 60% in operations costs
• Expand rapidly due to the agency’s ability to price
competitively
Approach
• Started with Keyword Research support
• Expanded to offsite activities
• Supporting all on-site activities
• QA of content
Key Support Areas
• Keyword research
• Competitive analysis
• SEO site audit
• On-page optimization
• Link building
• Directory submission
• Social Bookmarking and posting to social sites

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Document Outline
What we offer

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SEO
SOCIAL MEDIA
PPCWEB ANALYTICS
WEBSITE
What we offer

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- Day, week, month, quarter, YTD budgets
- Estimated vs. Actual
- Performance insights
- Test results
- Executive dashboards
- Automated vs. Manual bidding
- Budget monitoring
- Landing page verification
- Potential A/B testing
- 3rd party campaign management tools, like Acquisition
- Understanding consumer needs
- Compare competitors’ copy
- Landing page recommendations
- Understanding consumer queries
- Keyword expansion, including long tail,
misspellings, negative keywords
- 3rd party research tools, like Wordtracker
- Right mix of product, consumer, keyword type
(brand, generic) and other types of ad groups
- Develop ad groups & hierarchy
- Consumer Insights
- Competitive Research
- Forecasting (regression model)
- 3rd party tools, like Adgooroo
Campaign
Structure
Keyword
Generation
Copy
Development
Trafficking
Reporting
Bid
Optimization
Analytics &
Insights
What we offer -Paid search (SEM)

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Keyword
Research
On-Site SEOOff-Site
Promotion
Reporting- SERP, traffic, ranking
- Competitor site analysis
- On-page & off-site analyticsTraffic &
Rankings
Analysis
- Identify top keywords by volume and
relevance
- Map keywords to relevant pages
- Meta-tags, content recommendations
- Indexation, sitemap
- Graphics & image labeling
- Site design & architecture recommendations
- Social Bookmarking
- Directory Listings
- Blog posting
- Article submission
- One-way Link building
What we offer -Organic search (SEO)

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Part of SEO
• Business listing in leading local
directories
• Manual: Google Local Business
Center, Yahoo Local and Super Pages
• Identify keywords, categories and
product terms
• Create long and short descriptions
based on character limits
• Coordinate with your paid and natural
search efforts
• Reporting
What we offer –Local search

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End-to-end social media strategy and implementation
• Create a social strategy, plan & activity calendar
• Establish online community connections
• Listen create and participate in conversation
• Optimize social opportunities - digital eyes, ears & voice
• Create, publish & promote content
• Manage social profiles
• Blog creation, management & outreach, Twitter/Hashtag events,
seminars, events, podcasts, video content, promotions etc.
• Reputation Management
Build
Communities
Reward Fans
Spark
Conversions
Spread
Awareness
Increase
Following
What we offer –Social Media

18. Website Strategy
• UX design
• Wireframe design
• A/B & Multivariate testing
Website Implementation
• WordPress
• Drupal
• Joomla
• RWD
Website Maintenance
What we offer –Website
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19. • Digital Analytics Strategy
• Tag Implementation
• Tag Audit
• Digital Custom Dashboards
• Digital Analytics Statistical Models
• Customer Analytics
• Marketing Analytics
What we offer –Web Analytics
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20. Tag Management Vendors
Web Analytics: Tag Implementation
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21. Example of Tagging Using Google Tag Manager (GTM)
Web Analytics: Tag Implementation
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22. Sample Report from GTM data
Web Analytics: Tag Implementation
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23. • Which variables and where?
• Am I collecting the data?
• Which variables are set?
• Are There Technical “Gotchas”?
• Tag Regression Testing
• Duplicate tags in pages
• Java script errors
Web Analytics: Tag Audit
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Check for missing, incorrect and duplicate tags

24. Build custom dashboards
• Google Analytics
• AdWords
• Bing
• CRM systems
• 3rd Party Data
• Display Advertising
Enable decision making for day-to-day & executive team
Web Analytics: Custom Dashboard
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25. Web Analytics: Custom Dashboard
Sample Weekly/Monthly Report: Google Analytics, SEO, SEM
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26. Web Analytics: Custom Dashboard
KPI Tracker – Daily, Weekly, Monthly with Alerts
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27. Web Analytics: Custom Dashboard
Quality Score Report & Tracker
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Document Outline
Why us

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Deliver cost-efficient high quality deliverables
Why us?

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Scalable low-cost infrastructure to deliver high quality campaigns consistently
Infrastructure built on the foundation of highly skilled and motivated people, robust process and
state-of-art technology.
People
Process
Technology
Sustainable FTE cost saving &
margin improvements
Why us?

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Proprietary certification program ensures that highly trained and skilled analysts work
on your campaigns
Tier 1: Professional Certification
• New employees
• Pass Fundamentals exam
• Other pre-defined criteria
Tier 2: Specialist Certification
• At least 6 months stay
• Pass Advanced exam
• Other pre-defined criteria
Tier 3: Guru Certification
• At least 12 months stay
• Pass Masters exam
• Other pre-defined criteria
Why us - People

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We have created a large knowledge base of PPC/SEO/Social campaign processes and
use it to deliver high quality deliverable
• Step-by-step process map with screen shots of each step
• Database covers every campaign element
• Custom database for every client
Why us - Process

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Proprietary Quality Assurance Tool supported by robust compliance ensures defect- free
campaigns
• Strong focus on quality
• Dedicated QA team
• Well defined and compliant QA process
Why us - Process

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Proprietary workflow and Quality Assurance tools enable seamless collaboration and result
oriented campaigns
• Platform and application agnostic
• Ability to quickly learn tools used by client
• Proprietary Work Flow, HR, Knowledge Management and QA tools
Why us - Process

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Online Budget Tracker
As soon as you sign-up and provide us with a list of your accounts, we custom create an online
tracker. Your team can login to the tracker and check on budgets, KPIs and other elements that
are important for your team.
Why us - Technology

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URL Auditor
Checks for dead destination URLs in Paid Search Program
Why us - Technology

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Ad Copy Champion / Challenger
Identifies “Champion” adcopy for each adgroup based on statistical significant tests
Why us - Technology

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Geo Optimizer
Checks for best performing and worst performing geos to suggest bid modifiers
Why us - Technology

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Device Optimizer
Suggests mobile bid modifiers based on performance
Why us - Technology

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Network Optimizer
Optimizes performance of network, specifically search partners
Why us - Technology

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Day Parting Tool
Suggests bid changes based on performance during hours of the day
Why us - Technology

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Paid Search Audit Template
Comprehensive template that addresses all aspects of Paid Search
Why us - Technology

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Budget Management Tool
Records budgets at the campaign level
Why us - Technology

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Budget Management Tool
Records budgets at the campaign level
Why us - Technology

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Budget Management Tool
Records budgets at the campaign level
Why us - Technology

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Campaign Deep Dive
Comparing week over week and month over month performance trend
Why us - Technology

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Document Outline
How we work with you

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• Highly qualified Account director with domain
experience and management expertise
• Interacts with our team of skilled specialists
One-point of contact for all your AMs/Consultants
How we work with you

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Systematic approach to collaboration and team building between our two teams
• Use project management tool to assign and take tasks
– Visibility to task status
– Share deliverables
– Pose questions
• Quality Control and Process Improvement team constantly monitors to ensure quality of
deliverables
• Quarterly review to discuss
– What worked?
– Improvement opportunities
How we work with you