So you sold a deal to a new customer. Now what? Here are some ideas for hacking growth after the sale to increase customer engagement, cut churn rates, add follow-on sales and build customer champions.
This document provides an overview of getting started with Google Adwords, including what Adwords is, what is needed to set up a campaign, and how to plan a campaign. The key aspects covered are selecting relevant keywords, creating compelling ads by choosing headlines, descriptions and imagery that match search intent, and setting up the campaign for reporting and optimization. Sample templates and tools are referenced to aid in keyword research and ad design.
Here's the presentation for the "Lift Off with LinkedIn" class that I put together for the Fairfax County Public Schools' Adult and Continuing Education program.
This document provides an overview of Google AdWords, including what it is, how it works, and the basics of setting up campaigns. It discusses how AdWords allows advertisers to reach 66.5% of US web searches and 85% of global searches. The basics of getting started include choosing relevant keywords, creating compelling ads and landing pages, and setting up analytics to measure results. It also reviews features like keywords, ad extensions, campaign reporting and linking analytics to optimize campaigns. The presentation aims to cover the high-level overview in the first week with a campaign setup walkthrough planned for the following week.
This document discusses search marketing strategies for airlines. It outlines the customer engagement model for airlines as low interest purchases that are savagely competitive. The marketing activities model of acquire, convert, retain is described using tactics like SEM, email, video, and analytics. Touchpoints like confirmation emails and flight reminders are mentioned. Challenges include getting results from spending and that "the consumer is NOT a moron". Learnings include testing ad timing and frequency, personalizing emails, and segmenting geographically. Building an email database is emphasized as the new real estate.
B2B content that drives conversions - Pardot Connections 2013 Presentation
A B2B marketing clinic on how to develop marketing content that drives conversions.
How to become a millionaire with eCommerceColin Lewis
This document outlines 25 steps to become a millionaire through eCommerce. It recommends finding a product market using online tools, selecting a domain name, registering a company, choosing eCommerce software like Shopify or BigCommerce, setting up payments and shipping, launching marketing efforts, and optimizing over time. The goal is to have a profitable online store generating revenue within a few months that could grow substantially over years.
The document provides tips for affiliate marketing. It recommends working with affiliate networks over in-house programs for their larger marketplaces, scalability, and support. The document also recommends using technology and best practices like tracking codes, link management tools, and WordPress. It advises against relying solely on Google Analytics or Amazon for tracking and suggests creating loyal customers through social media and email lists. The document stresses developing relevant content and focusing on conversions rather than just traffic.
The document discusses eCommerce strategies and best practices for airlines. It recommends taking a balanced approach to acquiring new customers, converting them through an optimized booking process, and retaining customers through personalized communication. Key recommendations include building a customer database to enable targeted retention efforts, focusing the website on the core user goals of booking and managing bookings, and taking a flexible and iterative approach to digital marketing planning.
This document provides an overview of getting started with Google Adwords, including what Adwords is, what is needed to set up a campaign, and how to plan a campaign. The key aspects covered are selecting relevant keywords, creating compelling ads by choosing headlines, descriptions and imagery that match search intent, and setting up the campaign for reporting and optimization. Sample templates and tools are referenced to aid in keyword research and ad design.
Here's the presentation for the "Lift Off with LinkedIn" class that I put together for the Fairfax County Public Schools' Adult and Continuing Education program.
This document provides an overview of Google AdWords, including what it is, how it works, and the basics of setting up campaigns. It discusses how AdWords allows advertisers to reach 66.5% of US web searches and 85% of global searches. The basics of getting started include choosing relevant keywords, creating compelling ads and landing pages, and setting up analytics to measure results. It also reviews features like keywords, ad extensions, campaign reporting and linking analytics to optimize campaigns. The presentation aims to cover the high-level overview in the first week with a campaign setup walkthrough planned for the following week.
This document discusses search marketing strategies for airlines. It outlines the customer engagement model for airlines as low interest purchases that are savagely competitive. The marketing activities model of acquire, convert, retain is described using tactics like SEM, email, video, and analytics. Touchpoints like confirmation emails and flight reminders are mentioned. Challenges include getting results from spending and that "the consumer is NOT a moron". Learnings include testing ad timing and frequency, personalizing emails, and segmenting geographically. Building an email database is emphasized as the new real estate.
B2B content that drives conversions - Pardot Connections 2013 Presentation
A B2B marketing clinic on how to develop marketing content that drives conversions.
How to become a millionaire with eCommerceColin Lewis
This document outlines 25 steps to become a millionaire through eCommerce. It recommends finding a product market using online tools, selecting a domain name, registering a company, choosing eCommerce software like Shopify or BigCommerce, setting up payments and shipping, launching marketing efforts, and optimizing over time. The goal is to have a profitable online store generating revenue within a few months that could grow substantially over years.
The document provides tips for affiliate marketing. It recommends working with affiliate networks over in-house programs for their larger marketplaces, scalability, and support. The document also recommends using technology and best practices like tracking codes, link management tools, and WordPress. It advises against relying solely on Google Analytics or Amazon for tracking and suggests creating loyal customers through social media and email lists. The document stresses developing relevant content and focusing on conversions rather than just traffic.
The document discusses eCommerce strategies and best practices for airlines. It recommends taking a balanced approach to acquiring new customers, converting them through an optimized booking process, and retaining customers through personalized communication. Key recommendations include building a customer database to enable targeted retention efforts, focusing the website on the core user goals of booking and managing bookings, and taking a flexible and iterative approach to digital marketing planning.
To start selling online, you will need products/services and a professional website. Conduct market research to understand demand for your products online. Create a website using a content management system like WordPress and accept online payments. Implement online marketing strategies like search engine optimization and use social media to build your brand, drive traffic, provide customer support, and engage customers. Develop a social media plan that sets goals and parameters for resource use and community building. Measure your results and sell to your email list. Get connected by participating in online forums and groups related to your industry.
Content marketing is a process of acquiring customers through exceptional content rather than interruptive ads. It involves attracting visitors through blogging, search engine optimization, social media, and other content forms. The next step is converting visitors into customers through calls to action, optimized landing pages, email marketing, and lead nurturing automation. The final step is analyzing key metrics like visitors, leads, customers, and conversion rates to improve the process and measure outcomes like long-term relationships, brand recognition, and increased sales.
Everything You Need to Know About Content Marketingpointit
From infographics and interactive landing pages to deep, data rich blog posts and viral videos, content marketing is the new black. So how do you go about researching, planning and executing a brilliant content marketing campaign?
Join Sam McRoberts and Tyler Tanigawa as they take us through the ins and outs of content marketing.
You will learn:
- How to determine if content marketing is right for your niche
- How to research and create brilliant content concepts
- How to effectively organize and schedule a content marketing campaign
- How to distribute your content to your audience, when and where they are most likely to see it
- How to execute a useful build-measure-learn cycle to improve your efforts
This document discusses three keys to online marketing: acquisition, conversion, and retention. It outlines various online and offline acquisition methods such as SEO, banner ads, PPC, affiliates, and social media. Conversion happens when a visitor takes a desired action like making a purchase or filling out a form. Retention involves deepening customer relationships through email, newsletters, and loyalty programs. The document notes that not all website visitors will convert and that the goal is persuading "Maybes" to take the desired action.
Google Premier Connect for Health Businesses Webinar March 2020Alexei Kouleshov
The document summarizes a marketing webinar presented by Your Easy Web Solutions & Practice Results. It discusses setting goals, marketing basics like branding and building trust, comparing Google Ads and SEO, common mistakes like directing all traffic to the home page, current trends like COVID-19 adaptations, and presents a case study of how they helped a dental business improve their marketing. The webinar provides tips and strategies for health businesses to grow their client base and convert more leads through digital marketing.
This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: Audience questions drive this session. The panelists will discuss live topics on SEO.
The document summarizes an inbound marketing presentation by Skoda Minotti. It discusses how inbound marketing utilizes content to attract customers rather than pushing messages. Key aspects of inbound marketing covered include search engine optimization, blogging, social media, email marketing, calls-to-action, landing pages, analytics, lead tracking, and creating an inbound marketing campaign. The presentation provides examples and recommendations for each of these tactics.
The document outlines best practices for an effective B2B website. It discusses that a B2B website should accomplish attracting traffic, engaging that traffic, and converting traffic into leads. It provides tips for attracting traffic through relevant content and SEO, engaging traffic by providing pathways through content and calls to action, and converting traffic into leads through opt-in mechanisms and gating high-value content.
This document outlines the agenda for a class on online and new media. It includes a discussion on search engine marketing and a review of two blog posts. The reading assignment is a chapter on search analytics that discusses key concepts like search queries, click-through rates, and using analytics tools in marketing plans. The discussion section covers the differences between search engine optimization and search engine marketing, and how SEM works through paid search results and organic rankings. Tools for SEM like keyword lists, landing pages, and analytics are also mentioned.
Introducing Building the perfect sales Funnel - Sales Funnels Unleashed. Inside This Book, You Will Discover the topics about what is a sale funnel, what is internet commerce, what can I sell, Clickbank, dropshipping, Affiliate marketing the link between products, keyword, and prospects the front and back of sales funnels, sales funnel success, sales funnel planning to put your theory to practice content marketing, article marketing, Googles Adword program, marketing offline, blogs social media, autoresponders, the joint venture, measuring success and top sales funnel products.
Facebook Advertising: Who Says it's Wrong to Buy Friends?pointit
This document summarizes a presentation by Frank Coyle and Ian Mackie of Point It about using Facebook advertising for businesses. The presentation covers why Facebook matters for businesses, the basics of planning a Facebook ad campaign, a case study of Telluride Ski Resort's successful Facebook ads. It also discusses how to set up ad campaigns, targeting options, pricing and bidding strategies, and using Facebook's reporting and analytics tools to measure ad performance. The presentation aims to provide guidance on setting goals, designing effective ads, targeting the right audiences, and analyzing results.
This document summarizes a presentation given by Seer Interactive, a digital marketing agency, to Temple Ad Club. It provides an overview of Seer, including that it was founded in 2002 and is based in Northern Liberties with 100 employees. It also summarizes key aspects of paid search marketing, including how paid search auctions work, important metrics like click-through rate and cost per click, and tools like keywords, ad groups and campaigns. The document aims to explain paid search advertising and how Seer can help clients with paid search management and strategy.
Taking you through the key steps for successful inbound marketing campaigns and tactics, as presented by Felicity McCarthy, Spark Digital, at 3XE Digital Conference, Oct 2015
The document outlines Dan Tyre's presentation on inbound marketing. The presentation introduces inbound marketing and discusses how it can generate more leads and customers. It then provides examples of how one company implemented an inbound strategy, which included search optimized content, lead capture forms, blogging, email marketing, social media marketing, and analytics. Finally, it discusses the top 5 trends in inbound marketing for 2015.
This document discusses lead generation and sales processes for complex sales. It outlines four types of sales: active, passive, direct, and indirect. The sales process involves prospecting and lead generation, qualifying prospects, setting appointments and presentations, assessing requirements and addressing objections to close the sale. Lead qualification considers both implicit factors like website activity and explicit factors like a company's details, location, industry, and previous sales history. The goal is to provide concise overviews of lead generation models, buying processes, and sales qualifications for complex sales.
Webiste personalization 101: The Essential Elements of your 1st CampaignOptimizely
Until recently, most websites have been designed with a one-size-fits-all approach. But more and more, personalized experiences are outperforming generic ones and becoming standard across the web. Whether you’re familiar with personalization or brand new to the practice, check out these slides and enable your company to be on the leading edge of digital marketing. You will learn:
- The what and why of website personalization
- The building blocks of a personalization campaign
- Common pitfalls to avoid and actionable tips for getting started
The webinar discusses new Google ad formats like Sitelinks, Product Extensions, and Product Listings that can help drive more traffic and conversions. It also provides best practices for using the content network, international PPC campaigns, and geo-targeted campaigns. The presentation emphasizes the importance of staying up to date on new features by working closely with Google AdWords reps and testing new formats early.
Delivering Leads & Building Long-term Value Using Inbound MarketingDiona Kidd
This document discusses using inbound marketing to deliver leads and build value. It outlines the skills required for an inbound marketing strategy, including content creation, social media, and more. Metrics like visitors, conversion rates, and lead generation are important to track. The document also provides an example of moving contacts through the marketing funnel, from top to bottom, using content to attract, engage, and convert visitors into customers. Overall, the key takeaway is that an inbound strategy can significantly increase qualified leads, conversions, and revenue over time.
The document discusses different types of landing pages: main site landing pages that are part of a main corporate website, microsite landing pages that are specifically designed for a single audience or purpose, and stand-alone landing pages for specific marketing campaigns. It also discusses determining which parts of a website are mission critical, examples of content that is typically not mission critical, identifying the intended audience of a landing page, desired conversion actions, and factors to consider when calculating the lifetime value of a conversion action.
The document discusses three social media platforms - Tumblr, Pinterest, and Instagram - including what each one is used for, key demographics of typical users, and basic tips for using the platforms. Tumblr is a microblogging site known for visual content like GIFs and art. Pinterest allows users to collect and share images on different topic boards and is very popular among women. Instagram focuses on photo sharing and utilizes filters, allowing users to share photos and follow friends.
The document provides an overview of search engine optimization (SEO) best practices. It discusses the importance of on-page optimization elements like title tags, meta descriptions, images and body content. It also covers off-page optimization tactics like building high-quality links from relevant sites. Additionally, the document outlines tools for keyword research, site audits and technical SEO checks. The goal is to help websites improve their visibility and rankings on search engines through both on-page and off-page optimization strategies.
To start selling online, you will need products/services and a professional website. Conduct market research to understand demand for your products online. Create a website using a content management system like WordPress and accept online payments. Implement online marketing strategies like search engine optimization and use social media to build your brand, drive traffic, provide customer support, and engage customers. Develop a social media plan that sets goals and parameters for resource use and community building. Measure your results and sell to your email list. Get connected by participating in online forums and groups related to your industry.
Content marketing is a process of acquiring customers through exceptional content rather than interruptive ads. It involves attracting visitors through blogging, search engine optimization, social media, and other content forms. The next step is converting visitors into customers through calls to action, optimized landing pages, email marketing, and lead nurturing automation. The final step is analyzing key metrics like visitors, leads, customers, and conversion rates to improve the process and measure outcomes like long-term relationships, brand recognition, and increased sales.
Everything You Need to Know About Content Marketingpointit
From infographics and interactive landing pages to deep, data rich blog posts and viral videos, content marketing is the new black. So how do you go about researching, planning and executing a brilliant content marketing campaign?
Join Sam McRoberts and Tyler Tanigawa as they take us through the ins and outs of content marketing.
You will learn:
- How to determine if content marketing is right for your niche
- How to research and create brilliant content concepts
- How to effectively organize and schedule a content marketing campaign
- How to distribute your content to your audience, when and where they are most likely to see it
- How to execute a useful build-measure-learn cycle to improve your efforts
This document discusses three keys to online marketing: acquisition, conversion, and retention. It outlines various online and offline acquisition methods such as SEO, banner ads, PPC, affiliates, and social media. Conversion happens when a visitor takes a desired action like making a purchase or filling out a form. Retention involves deepening customer relationships through email, newsletters, and loyalty programs. The document notes that not all website visitors will convert and that the goal is persuading "Maybes" to take the desired action.
Google Premier Connect for Health Businesses Webinar March 2020Alexei Kouleshov
The document summarizes a marketing webinar presented by Your Easy Web Solutions & Practice Results. It discusses setting goals, marketing basics like branding and building trust, comparing Google Ads and SEO, common mistakes like directing all traffic to the home page, current trends like COVID-19 adaptations, and presents a case study of how they helped a dental business improve their marketing. The webinar provides tips and strategies for health businesses to grow their client base and convert more leads through digital marketing.
This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: Audience questions drive this session. The panelists will discuss live topics on SEO.
The document summarizes an inbound marketing presentation by Skoda Minotti. It discusses how inbound marketing utilizes content to attract customers rather than pushing messages. Key aspects of inbound marketing covered include search engine optimization, blogging, social media, email marketing, calls-to-action, landing pages, analytics, lead tracking, and creating an inbound marketing campaign. The presentation provides examples and recommendations for each of these tactics.
The document outlines best practices for an effective B2B website. It discusses that a B2B website should accomplish attracting traffic, engaging that traffic, and converting traffic into leads. It provides tips for attracting traffic through relevant content and SEO, engaging traffic by providing pathways through content and calls to action, and converting traffic into leads through opt-in mechanisms and gating high-value content.
This document outlines the agenda for a class on online and new media. It includes a discussion on search engine marketing and a review of two blog posts. The reading assignment is a chapter on search analytics that discusses key concepts like search queries, click-through rates, and using analytics tools in marketing plans. The discussion section covers the differences between search engine optimization and search engine marketing, and how SEM works through paid search results and organic rankings. Tools for SEM like keyword lists, landing pages, and analytics are also mentioned.
Introducing Building the perfect sales Funnel - Sales Funnels Unleashed. Inside This Book, You Will Discover the topics about what is a sale funnel, what is internet commerce, what can I sell, Clickbank, dropshipping, Affiliate marketing the link between products, keyword, and prospects the front and back of sales funnels, sales funnel success, sales funnel planning to put your theory to practice content marketing, article marketing, Googles Adword program, marketing offline, blogs social media, autoresponders, the joint venture, measuring success and top sales funnel products.
Facebook Advertising: Who Says it's Wrong to Buy Friends?pointit
This document summarizes a presentation by Frank Coyle and Ian Mackie of Point It about using Facebook advertising for businesses. The presentation covers why Facebook matters for businesses, the basics of planning a Facebook ad campaign, a case study of Telluride Ski Resort's successful Facebook ads. It also discusses how to set up ad campaigns, targeting options, pricing and bidding strategies, and using Facebook's reporting and analytics tools to measure ad performance. The presentation aims to provide guidance on setting goals, designing effective ads, targeting the right audiences, and analyzing results.
This document summarizes a presentation given by Seer Interactive, a digital marketing agency, to Temple Ad Club. It provides an overview of Seer, including that it was founded in 2002 and is based in Northern Liberties with 100 employees. It also summarizes key aspects of paid search marketing, including how paid search auctions work, important metrics like click-through rate and cost per click, and tools like keywords, ad groups and campaigns. The document aims to explain paid search advertising and how Seer can help clients with paid search management and strategy.
Taking you through the key steps for successful inbound marketing campaigns and tactics, as presented by Felicity McCarthy, Spark Digital, at 3XE Digital Conference, Oct 2015
The document outlines Dan Tyre's presentation on inbound marketing. The presentation introduces inbound marketing and discusses how it can generate more leads and customers. It then provides examples of how one company implemented an inbound strategy, which included search optimized content, lead capture forms, blogging, email marketing, social media marketing, and analytics. Finally, it discusses the top 5 trends in inbound marketing for 2015.
This document discusses lead generation and sales processes for complex sales. It outlines four types of sales: active, passive, direct, and indirect. The sales process involves prospecting and lead generation, qualifying prospects, setting appointments and presentations, assessing requirements and addressing objections to close the sale. Lead qualification considers both implicit factors like website activity and explicit factors like a company's details, location, industry, and previous sales history. The goal is to provide concise overviews of lead generation models, buying processes, and sales qualifications for complex sales.
Webiste personalization 101: The Essential Elements of your 1st CampaignOptimizely
Until recently, most websites have been designed with a one-size-fits-all approach. But more and more, personalized experiences are outperforming generic ones and becoming standard across the web. Whether you’re familiar with personalization or brand new to the practice, check out these slides and enable your company to be on the leading edge of digital marketing. You will learn:
- The what and why of website personalization
- The building blocks of a personalization campaign
- Common pitfalls to avoid and actionable tips for getting started
The webinar discusses new Google ad formats like Sitelinks, Product Extensions, and Product Listings that can help drive more traffic and conversions. It also provides best practices for using the content network, international PPC campaigns, and geo-targeted campaigns. The presentation emphasizes the importance of staying up to date on new features by working closely with Google AdWords reps and testing new formats early.
Delivering Leads & Building Long-term Value Using Inbound MarketingDiona Kidd
This document discusses using inbound marketing to deliver leads and build value. It outlines the skills required for an inbound marketing strategy, including content creation, social media, and more. Metrics like visitors, conversion rates, and lead generation are important to track. The document also provides an example of moving contacts through the marketing funnel, from top to bottom, using content to attract, engage, and convert visitors into customers. Overall, the key takeaway is that an inbound strategy can significantly increase qualified leads, conversions, and revenue over time.
The document discusses different types of landing pages: main site landing pages that are part of a main corporate website, microsite landing pages that are specifically designed for a single audience or purpose, and stand-alone landing pages for specific marketing campaigns. It also discusses determining which parts of a website are mission critical, examples of content that is typically not mission critical, identifying the intended audience of a landing page, desired conversion actions, and factors to consider when calculating the lifetime value of a conversion action.
The document discusses three social media platforms - Tumblr, Pinterest, and Instagram - including what each one is used for, key demographics of typical users, and basic tips for using the platforms. Tumblr is a microblogging site known for visual content like GIFs and art. Pinterest allows users to collect and share images on different topic boards and is very popular among women. Instagram focuses on photo sharing and utilizes filters, allowing users to share photos and follow friends.
The document provides an overview of search engine optimization (SEO) best practices. It discusses the importance of on-page optimization elements like title tags, meta descriptions, images and body content. It also covers off-page optimization tactics like building high-quality links from relevant sites. Additionally, the document outlines tools for keyword research, site audits and technical SEO checks. The goal is to help websites improve their visibility and rankings on search engines through both on-page and off-page optimization strategies.
The document provides an overview of LinkedIn and how to get started using it. It discusses what LinkedIn is, who uses it, and its key features. The agenda includes setting up a profile, connecting with colleagues, finding jobs, and sharing content. Common questions are addressed, such as who to connect with and how to set up the privacy settings. Power user secrets are also shared, such as ways to increase visibility and enhance search engine results.
This document discusses how technology can help people improve their health and fitness. It begins by explaining how tools like websites, apps, and devices empower users to "hack" their wellness by tracking factors like sleep, mood, disease management, fitness, and diet. The rise of wearable technology is described, with shipment of devices like Fitbit and Jawbone projected to greatly increase in coming years. The rest of the document provides examples of popular health and fitness websites, apps, and trackers that allow users to quantify and improve various aspects of their wellness.
What you need to know to get started with marketing automation. Activate your sales funnel with drip campaigns and increase post sale revenue with automated on boarding/customer service. Includes vendor preview.
Need a great website for your business or organization, but don't have a huge budget? Feel like you're getting the runaround when you talk to web developers about your project? This non-technical course teaches business professionals how to develop and maintain a high quality web site within tight budget constraints. Study budgeting, vendor selection, technology and design evaluation, content development, promotion, online/offline marketing integration, and success measurement. Understand the process, ask the right questions, get or design the best web site for your budget.
Need a great website for your business or organization, but don't have a huge budget? Feel like you're getting the runaround when you talk to web developers about your project? Here's an overview of what you need to build your own company website without spending a fortune or losing your mind.
TEDx Manchester: AI & The Future of WorkVolker Hirsch
TEDx Manchester talk on artificial intelligence (AI) and how the ascent of AI and robotics impacts our future work environments.
The video of the talk is now also available here: https://youtu.be/dRw4d2Si8LA
How to Become a Thought Leader in Your NicheLeslie Samuel
Are bloggers thought leaders? Here are some tips on how you can become one. Provide great value, put awesome content out there on a regular basis, and help others.
Customer Success Webinar Series: How Automation is revolutionizing Customer S...Gainsight
The document discusses how automation is revolutionizing customer success through 1:Many programs. It provides examples of how to structure a 1:Many program including establishing lifecycle-based, usage-based, and thought leadership content series. The roles of customer success, marketing, and a dedicated 1:Many program lead are also outlined. Case studies from Network For Good demonstrate how their customer marketing is the backbone of 1:1 interactions and how they leverage tools and content to improve customer outcomes through onboarding, risk mitigation, and successful customer campaigns.
Making Online Reputation Part of Your Dealership's DNAVickie Gibbs
Learn about tips for managing online reputation, and what it takes to maintain and improve your online reputation. Specific tactics are covered as well as case study examples covering how 3 dealerships have accomplished this same goal in 3 different ways.
THE 3 PILLARS FOR CUSTOMER SUCCESS: CULTURE, TECHNOLOGY AND HEALTHTotango
Customer Success Summit 2015 breakout session:
Presented by: Jeff Cann, Sr. Director Client Experiance, Sysomos
Whether you already have an Customer Success team up and running or are starting to build and deploy your team, this presentation will provide actionable and tangible insights on success for customer success teams that can be implemented for 2015.
Key takeaways:
Driving Customer Success through Employee Success
High Tech, High Touch and the Customer Lifecycle
How the “Magic Number” can drive visibility and results
Studies upon studies have been done on how efficient you could be, and how much more ROI you’d gain, if you’d just put an organized lead management process in place. Easier said than done though, and best practices are only a good starting point to get your mind around the concept.
Webinar The Pipeline Revealed: Tips for Accelerating Your PipelineDoble Group, LLC
The document discusses managing a sales pipeline to improve sales effectiveness. It defines the sales pipeline and its objectives to close more opportunities of higher value. The basic phases of the sales process are outlined as prospecting, qualification, identifying needs, value proposition, negotiation, and closing. Tips are provided to accelerate the pipeline such as standardizing best practices, measuring efforts and results, and creating an organization focused on continuous improvement.
What Are Your Next Steps in Customer Success?Totango
Totango CMO, Jill Rubin, and PwC Head of Service & Customer Success Practice, Dave Yoffie, discuss how you can set up programs to maximize value and impact for your customers.
MY SALES PEOPLE WON'T USE MY CRM! WHAT YOU CAN DO ABOUT IT.SalesScripter
Join Sales Growth Hub co-founder, Craig Klein, for a presentation on why sales people resist using CRMs, why CRM success is crucial to your business’ future and how to build a CRM your sales people love and your business can thrive with.
The O2 Spa and Saloon offers skin, hair, and massage treatments across India. It has over 65 branches and aims to grow through digital marketing. It lacks an online presence and needs strategies for social media, search engine optimization, and reputation management. The document outlines the company's strengths, weaknesses, and competitors. It proposes implementing social media marketing, search engine marketing, email marketing, and search engine optimization to drive traffic, leads, and sales. Customer lifecycle stages and targeting the right demographics are also discussed.
View this #sps17 Webcast on-demand here: http://dg-r.co/2fXqvEW
Join Paige Musto, Sr. Director, Corporate Marketing at Act-On Software as she walks you through six important steps that will help you jumpstart your 2018 marketing strategy and execution plan. Plus, learn the necessary tips to help you close out 2017 on a high note.
Attendees will benefit by learning how to:
● Build effective campaign themes to support their marketing goals;
● Pull the levers needed to grow brand awareness and influence in the market;
● Identify the keys to successful reporting;
● Make an impact on the business by championing a big idea!
The document provides tips and tactics for digital marketing and growth hacking. It discusses defining objectives and targets, mapping out customer journeys, identifying personas, analyzing competitors, using key digital marketing methods like SEO, social media, email marketing and more. It also covers topics like lead generation, activating and nurturing leads, content marketing, and using email automation to improve marketing efforts.
1) The document provides strategies for keeping customers coming back through cross-selling and upselling efforts. It discusses designing customer programs around goals, understanding customer personas, segmenting customers, mapping products to segments, developing content and programs, measuring results, and aligning marketing and sales teams.
2) A key point is that retaining and cross-selling existing customers is much more profitable than acquiring new customers. The document provides steps and examples for cross-sell email nurturing programs, retention programs, and multi-channel customer engagement.
3) Metrics for programs range from initial engagement metrics to later revenue metrics. Attribution models can help determine which touchpoints contribute to opportunities and sales. The final section stresses aligning marketing and sales
Account Based Marketing - SiriusDecisions - January TCOMCUGRon Corbisier
This document summarizes a presentation about account-based marketing (ABM) given by SiriusDecisions. It discusses what ABM is, different ABM models, how ABM supports sales and marketing alignment, and how to measure ABM success. It also covers focusing marketing efforts on customers through initiatives like customer marketing, customer experience, and customer advocacy programs.
The document discusses marketing automation and how it can help organizations. It provides an overview of marketing automation, how it organizes the marketing and sales process through targeted digital campaigns and content. It also discusses how marketing automation helps align sales and marketing teams by providing a seamless buying process for customers through lead nurturing and passing qualified leads to sales.
This document provides an overview of using Dynamics CRM for sales and marketing activities. It discusses lead generation sources and stages from suspect to opportunity. Key topics covered include qualifying leads, nurturing prospects, reopening disqualified leads, creating contacts, accounts, and opportunities. The sales process, CRM data entry expectations, and types of reporting are also summarized. The presentation aims to teach how Dynamics CRM can be used to develop pipelines, track progress, and improve decision making.
This document outlines 10 strategies, or "profit triggers", for increasing business revenues and profits. It discusses focusing on increasing new client acquisition through improved lead generation and conversion. It also recommends strategies for increasing average transaction values, transaction frequency, and maximizing client lifetime value through improved upselling, bundling, and developing ongoing customer relationships. Testimonials and referrals are identified as important for social proof and nurturing long-term customer loyalty. Automating systems and processes for ongoing customer engagement are presented as keys for executing these strategies consistently over time.
Minimizing Risk in your 2015 Sales ProcessJohn Golden
Slides from the popular webinar on sales process by John Golden which covers:
- How to optimize your sales process & minimize risk in 2015
- How to make your sales process buyer-focused
- How to more effectively manage your sales process
Similar to Growth Hacking after the Sale - Presented at LeanStartup DC (20)
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
2. Q: You made the sale – why do
you still need growth hacking?
3. A: You have more selling to do
Build your lifetime
customer value
• Activation vs. churn
• Account upgrades
• Follow-on sales
• Champion building
4. Onboarding for Success
• Goal: get new customers to USE your
product and have a SUCCESSFUL WIN
• How do you measure success
– What is your onboarding success funnel?
– Can you measure activation milestones?
– Can you analyze cohort behavior over time?
7. Praise good behavior
• Hooray! You reached a milestone.
– Reward the right actions with positive
reinforcement: praise, badges, path, milestones
Source:
Knewton.com
12. It’s not just in the app code!
• Marketing automation/post-sale drips
– Best practices; customer service check-ins
– Digital body language and event flags
• Account management processes
– Customer documentation (CRM)
– Account mapping/navigation
– VIP programs/user groups
– Referral programs
13. Building your Champions
• It’s easiest to sell to someone who has
already said, “Yes”
• How can you help show the world that
your customer is a genius for choosing you?