Genesis truly is a Customer Builder. We harness your website visitors and turn them into Buyers.

1. Advanced Targeting
GENESIS - a Performa Media Group Company | www.performa.media | 480.238.8488

2. Genesis Customer Acquisition
Convert Your Site Visitors into Customers
Thousands of people visit your site every month. But only a
handful take any call to action. Why lose these potential
customers?
GENESIS by Performa Media captures ALL your site visitors via their
IP Address and extracts their information down to:
Name | Address | Phone Number | Email Address
Current Vehicle Information
Year | Make | Model | Vin Number
The customer information is then pushed directly into your CRM
system or delivered via report into your inbox, and our re-
marketing strategies go into effect.
GENESIS - a Performa Media Group Company | www.performa.media | 480.238.8488
Advanced Targeting

3. Sales
Performa Media drives results directly
to your team how and when you need
it, leading to more sales.
Process
IP Tracker
We create and deliver a simple script
placed in your website’s footer to
instantly start tracking all visitors to
your website.
Extraction
Performa Media then starts the
extraction process to match IP
Addresses to actual consumers.
Distribution
We populate your CRM with YOUR site
visitors information, ready for re-
marketing internally and externally.
Advertising
Our team custom builds perfect
campaigns that will continually drive
YOUR customer traffic back to you.
Qualify
We label visitor’s intent to buy by TIME
ON SITE, PAGE VIEWS, and SEARCH
RESULTS
GENESIS - a Performa Media Group Company | www.performa.media | 480.238.8488
Advanced Targeting

4. GENESIS - a Performa Media Group Company | www.performa.media | 480.238.8488
Advanced Targeting
www.performa.media 480.238.8488
info@performa.media
Performa Media takes your site visitor’s raw information...
And converts it into Viable customer information that can now be used to Re-Market
Data

5. Advanced Targeting
Voice Drops
CRM/DMS Import
Email
Consumers Visit Site
5
6
7
1
Multiple Pages Viewed
2Consumer Action Consumer Action
Consumer Info Extracted
3No Form Fills No Phone Calls
No Sales No Sales
Customer Generation
Automated Marketing
Actions
4
Increased Sales Generated
8
GENESIS - a Performa Media Group Company | www.performa.media | 480.238.8488

6. GENESIS - a Performa Media Group Company | www.performa.media | 480.238.8488
Advanced Targeting
The First Touch
When customer information is extracted via your website visitors, a
customized, automated email is generated contacting these
customers with a personalized MESSAGE SPECIFIC offer(s) direct from
your staff.
Sales and Lead
Acquisition
Special Sales
Events
Vehicle Buyback
Programs
Trade-In
Opportunities
Service Offers and
Specials
Customer
Appreciation
Automated Email

7. Consumers Receive
Personalized Email
Consumers Reply to
Email
Reply's are delivered directly into
the dealer CRM via ADF/XML
format.
Personalized Email Sent
on Behalf of Your Staff
GENESIS - a Performa Media Group Company | www.performa.media | 480.238.8488
Consumers Visit Your Website and
their information is extracted
2 3 4
1
Advanced Targeting
5
Automated Email Flow

8. GENESIS - a Performa Media Group Company | www.performa.media | 480.238.8488
Advanced Targeting
The Money Maker
The Choice Is Clear. Voice Drops is 10 times more efficient then any
telemarketing campaign, freeing up your time and budget to make
more sales and connect with more prospects, in minutes. The calls
that come in from your Voice Drops campaigns have listened to your
message and are way further along in the sales process then anyone
reached via Cold Calls.
Unlimited
Custom
Messages
10k Messages
per Hour
Automated
Reporting
Campaign
Throttling
Customized
Caller-ID
BDC/Sales Team
Routing
Voice Drops

9. Voice Mail Messages
are Sent Out
Consumers receive and
listens to Voice Mail
Interested customers
call Dealership Directly
In bound Calls are Routed to your
BDC team or to Sales Staff
Automatically
Dealer Records
Customized Message(s)
GENESIS - a Performa Media Group Company | www.performa.media | 480.238.8488
Consumers Visit Your
Website and their
information is extracted
2 3 4 5
1
Advanced Targeting
6
Voice Drops Flow

10. GENESIS - a Performa Media Group Company | www.performa.media | 480.238.8488
Advanced Targeting
Automated CRM
Customer Growth
Unlimited
localized leads
Integrated XML Lead
Importation
Stay Connected
GENESIS delivers YOUR customers directly to your CRM/DMS system
so you and your team can stay connected with potential customers
forever.
CRM/DMS Integration
Customer
Tracking
Target Specific
Marketing
Buying Cycle
Data Analysis

11. A Performa Media Group Company
www.performa.media
480.238.8488
Phoenix San Diego Orange County
Denver Boston