Azalead ABM Automation software - Product demo
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Azalead provides an account based marketing platform to help B2B companies align their sales and marketing teams and accelerate sales. The platform uses display ad nurturing to engage with target accounts without needing their email addresses. It also integrates with CRM systems and provides analytics to measure the impact of marketing on the sales pipeline. A case study showed how one company used Azalead to engage top accounts through email and display ads, which accelerated deals and helped sign 15 strategic accounts in 6 months.
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Azalead ABM Automation software - Product demo
- 1. Azalead Product Demo Tweet us at @AzaleadABM with the hashtag #AzaleadABM
- 2. Mission Help B2B companies accelerate sales with Account Based Marketing (ABM).
- 3. Problem #1 B2B sales and marketing teams are not aligned Sales Marketing don’t help out enough on my accounts“ ” Marketing Sales reps don’t follow up on our leads ” “
- 4. Email Marketing Automation has many limitations 95% of website visitors leave without providing an email address * 80% of marketing emails go unopened** *Serious Decisions, **Marketing Profs Benchmark Study Problem #2
- 5. Azalead Solution Identify & Target highest value accounts Nurture accounts with display ads Measure marketing impact on sales pipeline ABM Software for sales acceleration
- 6. AZALEAD DISPLAY AD NURTURING Marketing automation without email – Nurture accounts with display ads
- 7. Azalead Display Ad Nurturing Marketing automation without email Anonymous buyer at your target account 1 Visits your website and is identified by Azalead Company ID Technology 2 He leaves your website 3 4 Later he browses the internet, your ads will appear to him on other sites. YOUR DISPLAY AD HERE Educated and nurtured target account converts easier and faster into a customer 6 Your ads educate and influence the buyer throughout the sales cycle 5 !!
- 8. Integrates with complementary sales & marketing tools CRM & Marketing Automation
- 9. CRM Integration See marketing engagement activity in CRM
- 10. Strategic Sales & Marketing Insight Measure sales pipeline impact Azalead Dashboard: Sales Pipeline Impact
- 11. Azalead Solution Web App Demo ABM Software for sales acceleration
- 12. Azalead alerts Know when a target account is ready to engage
- 13. DAILY EMAIL IN APP Daily & Weekly Lead Reports Azalead Visitor Summary
- 14. How it works Company identification and tracking engine Algorithms Machine Learning Real-Time Business IP's Business Cookies MS AZURE Company ID & Tracking
- 15. Case Study Sales & Marketing aligned Targeted top 100 strategic accounts Marketing engaged with key accounts Email and display ad nurturing Sales Pipeline accelerated Signed 15 strategic accounts within 6 months
- 16. Customer Success Program Service Benefits Account Based Marketing (ABM) Strategy, planning and training Gain Expertise Become confident with Account based marketing (ABM) and Azalead Software Display Ads Brief, creative, copy, modifications & launch Learn Best Practices for B2B ad nurturing Quarterly Business Reviews Post launch optimization Analyze Opportunities & Drive Results Accelerate sales cycles, increase sales conversion rates Set-up and quarterly business reviews
- 17. Over 50 Customers signed up last 12 months Accelerating Sales Pipeline with ABM
- 18. ABM is Hot Driven by recent technology breakthroughs “ABM delivers the highest return on investment of any B2B marketing strategy or tactic” ITSMA US search traffic on Google for “account based marketing”
- 19. Thank you! Now it’s time for questions.
Editor's Notes
- Hello. My name is XXX and I am the XXX here at Azalead. It’s my pleasure to welcome you to today’s Azalead product demo. Today I’ll show you how to use our software to accelerate sales. Before we begin, I want to point out that our chat box is available if you have any questions throughout the webinar, there will be Q&A at the end, and you I will email you a copy of the recording. Throughout our webinar, please feel free to tweet us at @AzaleadABM with the hashtag #AzaleadABM All right, let’s begin.
- Azalead is an international B2B Marketing Software company with offices in New York and Europe. We help our clients accelerate sales with Account based marketing or ABM. After working with hundreds of B2B marketers over the last couple of years, we have found most companies experience 2 Sales & Marketing Problems:
- Problem # 1 - Sales and marketing teams are not aligned around the same sales goals. Sales reps complain that marketing doesn’t provide enough air cover for their pipeline, and how often have you heard marketers say that sales reps just aren't following up on their leads?
- Problem #2 - As a marketing professional, you’ve likely discovered by now that your marketing automation program just doesn't deliver enough marketing quality leads (or MQL’s). Traditional email marketing automation for lead generation is limited; Studies show that 95% of website visitors leave without providing an email address. They are gone before you know it! and 80% of marketing emails go unopened.
- To solve these problems, Azalead has built a unique software solution around the proven methodology of Account Based Marketing (ABM) Our software will help you to identify and target your highest value accounts Nurture your accounts with display ads And close the loop by measuring marketing impact on your sales pipeline.
- Most of you are familiar with email nurturing so I won’t go into how that works Azalead offers a powerful new kind of nurturing through display ads Here you can see and example of one of our Display ads in the Guardian
- Here is how our B2B ad nurturing works Explain the cycle Display ad nurturing is a great complement to email nurturing. It increases brand awareness and marketing engagement leading to higher sales close rates and shorter sales cycles.
- Azalead provides integrations with CRM and Marketing Automation Systems including Salesforce.com, MS Dynamics, Pardot, Mailchimp, Hubspot, Marketo and Eloqua This will enable you to see marketing engagement at an account level in your CRM Let me show you an example in Salesforce.com
- In this example, you can see a summary of marketing engagement activity for this account A sales rep can now see which website pages, emails and display ads a target account has viewed directly in salesforce.com Our customers find this to be very useful sales intelligence during the sales cycle.
- An the integrations work both ways A CMO or VP Sales can now measure the impact of marketing on the sales pipeline
- OK, that’s was the overview. Now I am going to give you a live demo of our web App Let’s check out Azalead’s live feed on our mobile app right now to see which accounts we may want to target. - Live Feed features explained You can sort your prospects by date of last visit, alphabetically and by score. Sorting by score is a really useful way to see your most engaged prospects. … this is based on the frequency of their marketing engagements with you on your website, email campaigns and ad nurturing campaigns. I am going to open a company at random. Here you see company Firmographics including their website, contact, company size, number of employees, sales, what type of industry … the company profile in one place which saves you from searching for contact info on their Contact or About Us pages. Below you have their marketing engagement details: for example you can see what website pages they have visited, the length of time spent on each page, what emails they have read and which display ads they have clicked. Knowing what interests each account will help your sales reps decide whether they are worthwhile target accounts and provide them with a competitive advantage when they talk to their prospect. Let’s go back to the live feed. So now that you have identified your strategic accounts, the next step is to target the ones you want to win. Here’s how it works. When you see an account that you want to target, you click on TARGET and it is automatically placed on your watch list. From now on, whenever that target account opens an email, clicks on a display ad or clicks on your website, you will get a real-time alert How does this all work? A tag on your website connects to our company ID engine. Our technology then analyses the IP addresses of anonymous visitors in real-time and uses machine learning to identify the name of the account.
- Change this slide to show an alert following a website visit. Not an email open. Here’s what the real-time email alert looks like.
- EMAIL AND CHART NEED TO BE IN ENGLISH We understand that it is vital for sales reps to get timely sales leads. So we send daily and weekly lead reports like these. You can click any company of interest to open your app and firmographic and marketing engagement details.
- I just got a question from one of you asking how it works At the heart of our technology we have built a real-time company identification and tracking engine We place a siimple tag on your website and our platform than sniffs the business IP’s and Business Cookies of the visiting account We use proprietary algorithms, machine learning and real time technology to identify the account Our technology is hosted on MS Azure platform providing enterprise class security, speed and redundancy
- Here are some of our customers. We work with mid-size and large B2B companies in verticals including Tech, Office Supplies, Telco’s and Real-Estate.
- Finally, I want to share with you some research on ABM Recent tech breakthroughs: Cheap big data, machine learning and programmatic advertiing
- How much does it cost? Pricing is dependent on number of companies tracked and nurtured, number of users and number of API calls Pricing ranges between 5000$ a year and 50 000$ a year depending on volumes 2)