Uploaded byAniruddha ("Anil") Gupte
Web Analytics 4
The document outlines key jargon in web analytics, including terms like paid search, organic traffic, and A/B testing. It discusses different views for analyzing data—marketing, operational, and commercial—while highlighting important metrics such as page load times and goal conversion rates. The emphasis is on how the required data varies based on the user's perspective.
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Web Analytics 4
- 1. WEB ANALYTICS PART4 Aniruddha (“Anil”) Gupte
- 2.
- 3. Words to know •Paid Search • Organic Traffic • PPC Ads • Email Marketing • Entry Pages • Landing Pages • A/B Testing
- 4.
- 5. How to viewyour Data • Marketing View • Operational View • Commercial View
- 6. • Source ofbusiness • Paid and natural keyword performance • Referrer and affiliate reports • Email marketing performance • Etc… Marketing View
- 7. • Page loadtimes • Slow loading content • Javascript errors • Broken links • Etc… Operational View
- 8. • Query StringParameters • Flash/Ajax Events • Server Redirects • Multi-domain & Sub-domain sites • Responsive Web Design Technical Issues
- 9. • Goals (sales,quotes, etc…) • Goal conversion rate • Premiums • Cross-sell • Etc… Commercial View
- 10. What data you needdepends on your point of view…
- 11.
Editor's Notes
- #2 This template can be used as a starter file for presenting training materials in a group setting. Sections Right-click on a slide to add sections. Sections can help to organize your slides or facilitate collaboration between multiple authors. Notes Use the Notes section for delivery notes or to provide additional details for the audience. View these notes in Presentation View during your presentation. Keep in mind the font size (important for accessibility, visibility, videotaping, and online production) Coordinated colors Pay particular attention to the graphs, charts, and text boxes. Consider that attendees will print in black and white or grayscale. Run a test print to make sure your colors work when printed in pure black and white and grayscale. Graphics, tables, and graphs Keep it simple: If possible, use consistent, non-distracting styles and colors. Label all graphs and tables.
- #4 This is another option for an Overview slides using transitions.
- #6 This is another option for an Overview slides using transitions.
- #12 Microsoft Confidential