SlideShare a Scribd company logo
What software companies can
learn from shopping centres
Where are people spending their time?
Other Domains
61%
Top-20 Domains
39%
myspace.com
yahoo.com
msn.com
ebay.com
google.com
aol.com
pogo.com
facebook.com
amazon.com
craigslist.com
go.com
youtube.com
live.com
bankofamerica.com
wikipedia.com
walmart.com
mapquest.com
neopets.com
adultfriendfinder.com
aim.com 0.2%
0.2%
0.3%
0.3%
0.3%
0.4%
0.4%
0.5%
0.6%
0.6%
0.6%
0.7%
1%
1.6%
1.7%
2.1%
3.7%
3.7%
8.5%
11.9%
% of total time spent online in the US - December 2006
Jun
2005
Jun
2006
D
ec
2005
D
ec
2006Jun
2007
Jun
2008
D
ec
2007
D
ec
2008Jun
2009D
ec
2009Jun
2010
Jun
2011
D
ec
2010
D
ec
2011
Market Share of Facebook vs Myspace
Global Online Social Media (2005-2011)
Relativemarketshare,normalised
myspace
facebook
What Facebook could
have learned from Daytons
From building products
to building platforms
Platforms succeed
when they’re truly open
“Anchor tenants” bring
audiences and loyalty
Contextual discovery is
well planned serendipity
What software companies can
learn from shopping centres
Platforms aren’t
about technology.
Platforms are about
people, behaviour,
and experiences.
Successful platforms
are truly open
Successful platforms
fuel contextual discovery
Successful platforms
are partner-first
Software platforms
aren’t complicated
Thanks for listening :)

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