Creating a mobile app is only half the battle. The other half is to get people to buy it. The slides in this deck, created by Jamie Turner, co-author of Go Mobile, highlight the best ways you can get people to download your app regularly.
If you're interested in selling your mobile app, you won't want to miss this SlideShare deck presented by Jamie Turner, co-author of the Amazon #1 best-selling mobile marketing book called "Go Mobile."
Alon Waller, Bluethrone CEO, explains:
- how to sell an app?
- what impacts the app valuation?
- the "mighty-seven" of app characteristics
- what's better, iOS or Android apps?
- What's a PMF app and what's a UA app?
- "Okay, I want to sell my app... but who's going to buy it?"
- How's your niche type impact selling
Facebook Keynote for PhoCusWright India 2016Lee McCabe
Travel Redefined: Connecting with People in a Mobile first, Always on World. Keynote presentation made by Lee McCabe, Global Head of Travel Strategy at PhoCusWright India - March 2016
If you're interested in selling your mobile app, you won't want to miss this SlideShare deck presented by Jamie Turner, co-author of the Amazon #1 best-selling mobile marketing book called "Go Mobile."
Alon Waller, Bluethrone CEO, explains:
- how to sell an app?
- what impacts the app valuation?
- the "mighty-seven" of app characteristics
- what's better, iOS or Android apps?
- What's a PMF app and what's a UA app?
- "Okay, I want to sell my app... but who's going to buy it?"
- How's your niche type impact selling
Facebook Keynote for PhoCusWright India 2016Lee McCabe
Travel Redefined: Connecting with People in a Mobile first, Always on World. Keynote presentation made by Lee McCabe, Global Head of Travel Strategy at PhoCusWright India - March 2016
FT Innovate 2013 Keynote: Facebook - Navigating Travel in a Connected WorldLee McCabe
Large, people-based platforms allow for three things: inspiration, conversion, and retention. That's what Facebook is for travel marketers—and the most successful marketers incorporate all three.
The master class will focus on three key areas:
1. The art and science of performance-based social media - How creative and data tell a story that allows any brand to accelerate, iterate and improve performance.
2. How to stand out in a crowded crowd – As social continues to see the rise in both brands adopting the medium and the volume of content created. We will explore how any brand can compete and win regardless of the competition.
3. Attribution measurement – From discovery to conversion, we will discuss the rise of the consumer buying a product online after learning about it on social media, and how to make sure you are accurately capturing attribution.
These are slides from my session with http://www.ddve.ee/ students late August, 2013. I looked at some broad trends with focus on Asia and emerging markets and briefly touched upon the app economy.
Does My Business Need an App "INFOGRAPHIC"4imprint
A mobile app can help businesses boost engagement, increase traffic and build brand awareness. But determining whether a mobile app is right for your business takes careful consideration.
Keynote Presentation on Mobile Marketing at "Change Your Mindset Conference at the Hilton Molino Stucky in Venice Italy May 2013. Hosted by PR Technolgies.
ADI: Super Bowl 50 Will Be Tipping Point For Ad IndustryAdobe
With more than one in three consumers watching live sports today on a device other than a traditional television set, Super Bowl 50 is likely to see some major shifts in how consumers watch the big game, according to new analysis by Adobe Digital Index (ADI).
Using Market Data to Make Strategic Decisions (Priori Data presentation at th...Priori Data
Mobile apps are being heavily used by consumers and have become the catalysts of mobile growth. But as the app market gets more crowded it becomes more difficult to navigate it for all stakeholders of the app economy.
Since the beginning of 2014, we have seen a relatively steady growth in the number of available apps, generally in the 2 to 3 percent range (net of attrition) on a monthly basis.
Meanwhile monthly global demand growth for mobile apps has slowed significantly on Google Play, and outright declined on iOS, as compared to the prior year period (BUT a. The scale is still in billions of downloads per month on each platform (Google nearly 2x Apple), and b. there is a qualitative difference between the slowing market growth and a fading interest in mobile apps.)
So assuming that demand is flat and supply is increasing month-to-month, the data suggests that app downloads are spread more thinly against the same active user base, or that more apps never get downloaded.
However, it does not necessarily need to be the case.
In the presentation we showed how to leverage app store data to make strategic decisions in the app market.
What's The Big Deal About Influencers?Holly Hamann
So what's the big deal about social influencers? Content creators with loyal followings on platforms like Pinterest, Instagram, Vine, and YouTube have huge influence on the consumer purchases of their audience. And they're getting paid handsomely for it by the brands trying to reach those consumers.
Following developments on the implementation of the European Liability Directive, Pierre Sonigo explores its implications for captives and operators in the region.
FT Innovate 2013 Keynote: Facebook - Navigating Travel in a Connected WorldLee McCabe
Large, people-based platforms allow for three things: inspiration, conversion, and retention. That's what Facebook is for travel marketers—and the most successful marketers incorporate all three.
The master class will focus on three key areas:
1. The art and science of performance-based social media - How creative and data tell a story that allows any brand to accelerate, iterate and improve performance.
2. How to stand out in a crowded crowd – As social continues to see the rise in both brands adopting the medium and the volume of content created. We will explore how any brand can compete and win regardless of the competition.
3. Attribution measurement – From discovery to conversion, we will discuss the rise of the consumer buying a product online after learning about it on social media, and how to make sure you are accurately capturing attribution.
These are slides from my session with http://www.ddve.ee/ students late August, 2013. I looked at some broad trends with focus on Asia and emerging markets and briefly touched upon the app economy.
Does My Business Need an App "INFOGRAPHIC"4imprint
A mobile app can help businesses boost engagement, increase traffic and build brand awareness. But determining whether a mobile app is right for your business takes careful consideration.
Keynote Presentation on Mobile Marketing at "Change Your Mindset Conference at the Hilton Molino Stucky in Venice Italy May 2013. Hosted by PR Technolgies.
ADI: Super Bowl 50 Will Be Tipping Point For Ad IndustryAdobe
With more than one in three consumers watching live sports today on a device other than a traditional television set, Super Bowl 50 is likely to see some major shifts in how consumers watch the big game, according to new analysis by Adobe Digital Index (ADI).
Using Market Data to Make Strategic Decisions (Priori Data presentation at th...Priori Data
Mobile apps are being heavily used by consumers and have become the catalysts of mobile growth. But as the app market gets more crowded it becomes more difficult to navigate it for all stakeholders of the app economy.
Since the beginning of 2014, we have seen a relatively steady growth in the number of available apps, generally in the 2 to 3 percent range (net of attrition) on a monthly basis.
Meanwhile monthly global demand growth for mobile apps has slowed significantly on Google Play, and outright declined on iOS, as compared to the prior year period (BUT a. The scale is still in billions of downloads per month on each platform (Google nearly 2x Apple), and b. there is a qualitative difference between the slowing market growth and a fading interest in mobile apps.)
So assuming that demand is flat and supply is increasing month-to-month, the data suggests that app downloads are spread more thinly against the same active user base, or that more apps never get downloaded.
However, it does not necessarily need to be the case.
In the presentation we showed how to leverage app store data to make strategic decisions in the app market.
What's The Big Deal About Influencers?Holly Hamann
So what's the big deal about social influencers? Content creators with loyal followings on platforms like Pinterest, Instagram, Vine, and YouTube have huge influence on the consumer purchases of their audience. And they're getting paid handsomely for it by the brands trying to reach those consumers.
Following developments on the implementation of the European Liability Directive, Pierre Sonigo explores its implications for captives and operators in the region.
With the REINER 940, production batches can be marked quickly and individually – mobile. In addition to number, date, time and text, this compact device can also print graphics and barcode.
La moda se ha convertido en algo más que glamour, elegancia y buen arte en el vestir. Es otro medio de transmisión de la esencia misma de cada persona, asentada en el contexto y en el marco que ocupa en cada momento, todo ello, vinculado al estado de ánimo que condiciona su presencia. Esta amalgama de efectos etéreos toma forma, color, olor y diseño a través de un arte y un espíritu creativo que llega a todos los individuos, de diferente condición y edad, mediante una industria que cada vez se deja sentir con más fuerza en todas las áreas de influencia del palmarés económico, bursátil, financiero, cultural y social.
Por todo ello, la toma de decisiones en el día a día de esta industria, tiene que estar guiada por los mismos parámetros de gestión de calidad europea que rigen al resto de sectores empresariales. A esden le avalan muchos años de experiencia en la preparación de las mejores herramientas de gestión que permiten aunar y consolidar los diferentes equipos humanos hacia la excelencia en la gestión, la que conduce a la consecución inequívoca de la misión elegida y proyectada para el triunfo mercantil y societario.
Una de las principales claves del éxito de esden es su claustro de profesores que se nutre de profesionales de cada uno de los sectores para los que prepara a sus alumnos. En el caso del MBA en Dirección y Gestión de Empresas de Moda también se trata de apasionados de esta industria, con un amplio recorrido en sus diferentes áreas, procesos y escalafones, que estando en muchas ocasiones en las entretelas han conocido desde abajo la verdadera realidad del día a día en este cambiante, mágico y globalizado sector.
La garantía de esden en este master, al igual que en el resto de programas que tiene la escuela, --algunos de ellos compartidos con la Universidad de Cambridge-- tiene como común denominador la ilusión y experiencia de un amplio equipo al servicio de los no menos ilusionados profesionales, unos más seniors y otros más juniors, que acuden a nuestras aulas.
Presented at Hypertext'13.
Topic classification (TC) of short text messages o↵ers an ef- fective and fast way to reveal events happening around the world ranging from those related to Disaster (e.g. Sandy hurricane) to those related to Violence (e.g. Egypt revolu- tion). Previous approaches to TC have mostly focused on exploiting individual knowledge sources (KS) (e.g. DBpedia or Freebase) without considering the graph structures that surround concepts present in KSs when detecting the top- ics of Tweets. In this paper we introduce a novel approach for harnessing such graph structures from multiple linked KSs, by: (i) building a conceptual representation of the KSs, (ii) leveraging contextual information about concepts by exploiting semantic concept graphs, and (iii) providing a principled way for the combination of KSs. Experiments evaluating our TC classifier in the context of Violence detec- tion (VD) and Emergency Responses (ER) show promising results that significantly outperform various baseline models including an approach using a single KS without linked data and an approach using only Tweets.
Spire Healthcare Testimonial on Vue Motion Carestream
Spire Healthcare is the UK's second largest provider of private healthcare. The installation of Vue Motion has enabled its clinicians to view patient images on mobile tablets such as the iPad, regardless of their location.
The Ten Commandments of App Marketing - Big Ideas Machine at Digital Growth DayOMN
Digital Growth Day: September 18, 2014
THE TEN COMMANDMENTS OF MOBILE APP MARKETING
Everyone knows that apps are the future - but how do you market them? With hundreds of apps launching every day, how do you build an audience, reach the media, and get your app featured on the app stores? Most importantly of all, how can you turn your app into a business?
We'll share the ten essential considerations that any brand or publisher needs to address when launching an app, and give an up-to-date viewpoint on the challenges and rewards of the app business.
James Kaye, Director, Big Ideas Machine
John Ozimek, Director, Big Ideas Machine
Ten simple rules that anyone planning on launching a mobile app needs to follow.
Crafted from several years of blood, sweat and tears in marketing apps, in this presentation we share key statistics on the app industry and the real chance of successfully launching a mobile app.
The ten commandments are based on industry best-practice insight, can be followed by anyone - from a bedroom coder to established big-name publishers.
Casual Dating App_ An Effective Way To Connect With Each Other In San Francis...Moon Technolabs Pvt. Ltd.
If you’re an entrepreneur who believes that every person in this world deserves to experience love and share it, and if you believe in connecting people, you shouldn’t think twice before investing in the services offered by a reputable dating app development company.
Presentation on App vs Web. Details:
- Pros and Cons of Apps
- Pros and Cons of Web
- Key questions to consider when choosing one or the other
- Examples of multi-platform brands
- Short case studies on Facebook, Fandango, Yahoo!
- Comparison of key data on key mobile platforms.
The Mobile Revolution in Diagnostics Marketing DxMA Summit 2014Matthew Donegan-Ryan
If Marketing is Your Game How Often Do You Practice?
Staying relevant in this fast-paced industry is essential in order to meet changing customer needs. Mobile technology is one of the most significant areas of change facing the meetings and events industry today. It is not only shifting the way companies do business, it’s also presenting opportunities to increase engagement and extend the life of each meeting, conference or event.
More than 80% of meeting professionals use smart devices, and they are becoming a one-stop shop for communication, social networking, email marketing and, now, event management. Event professionals will learn how to utilize apps to let attendees manage their schedules, facilitate vendor interaction and, of course, network.
This session will explore how mobile app trends are creating new marketing channels, levels of social media sharing and event sponsorships opportunities. This session will not only be intuitive, but interactive as well, as attendees will engage with the presenter and others through the Q&A portion of our presentation.
In this session, attendees will learn how to:
• Select an app that meets the goals of their event
• Inspire attendees to utilize the app
• Create ROI from the app by engaging exhibitors and sponsors
• Plan and execute unique ways of a more technologically advanced conference with the addition of mobile apps
How to Use Artificial Intelligence to Grow Your BusinessSIXTY
Are you interested in learning how to use Artificial Intelligence and Machine Learning for business? If so, then be sure to download this information-packed PDF based on a presentation made by internationally recognized author, speaker, and network TV news contributor Jamie Turner.
Are you interested in learning more about mobile marketing? Then this presentation, created by the co-author of "Go Mobile," is just what you're looking for.
Are you interested in learning B2B consumer secrets that can help you grow your sales and revenue? If so, check out this SlideShare deck by Jamie Turner, internationally-recognized author and CEO of 60 Second Marketer and 60 Second Communications.
Are you interested in learning more about mobile marketing? If so, then this mobile marketing SlideShare deck is for you. It was compiled by Jamie Turner from the 60 Second Marketer and Jeanne Hopkins while she was at HubSpot.
Here are just some of the amazing facts you'll learn in this SlideShare deck:
• 91% of adults have their mobile devices within arm's reach 24/7
• 25% of Americans only use mobile devices to access the internet
• There are 5 times as many cell phones in the world as there are PCs
If you're interested in learning more about mobile marketing, this deck is for you.
Are you interested in Social Media ROI or Social Media Best Practices? Then check out this deck from Jamie Turner,co-Author of "How to Make Money with Social Media."
These slides contain plenty of statistics and data on social media and how to use social media.
Mobile Marketing: How Consumers Use Mobile to Connect with Your BusinessSIXTY
Mobile Marketing Facts and Figures: This presentation, created by Jamie Turner, the co-author of the #1 best-selling book on mobile marketing, provides facts and figures on mobile marketing. It also provides tips and techniques you can use for your business.
Pinterest, Google+ and Facebook Tips and TechniquesSIXTY
Want to learn how to use Pinterest, Google+ and the new Facebook? This slide show from 60SecondUniversity.com and 60SecondMarketer.com provide you everything you need.
Interested in learning how to Go Mobile? Then check out this cartoon, based on the popular book "Go Mobile" by Jeanne Hopkins and Jamie Turner. It provides all the tools and tips you need to set-up, launch and run a mobile marketing campaign.
Jamie Turner, co-author of "How to Make Money with Social Media" presented these slides at SXSW in March of 2011. If you're looking for more information on social media case studies, social media ROI or social media best practices, you'll find it here.
Are you interested in learning why your brain buys stuff it doesn't need? Find out in this fun, engaging presentation from Jamie Turner, the Chief Content Officer of the 60 Second Marketer and co-author of "How to Make Money with Social Media."
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
10. There are 6.8 billion people
on the planet. 4.0 billion
own a mobile phone. Only
3.5 billion own a toothbrush.
(Source: 60SecondMarketer.com)
Tweet these facts by using @AskJamieTurner
11. The total global
applications market is
expected to be worth $25
billion by 2015 (up from
about $6.8 billion in 2010).
(Source: Markets and Markets)
Tweet these facts by using @AskJamieTurner
13. The average smartphone user
has 65 apps installed but only
uses 15 in a week. (Source: Flurry.com)
!
85% of social gamers quit
playing after the first day.
(Source: Playnomics)
14. What These Facts Mean For You
• The global market is growing
• But there are problems: It’s hard to
be found and there’s a high churn
rate (85% after the first day)
• The solution: Understand how the
consumer mind works and
leverage that for your business
19. Secret #3: The female and male brains process
information differently
Female Brain
Male Brain
20. Secret #4: Different parts of the brain control
different decisions
Prefrontal
Cortex
Amygdala
21. Secret #5: People process information non-linearly
Aoccdrnig to a rscheearch at
Cmabrigde Uinervtisy, it deosn't
mttaer what oredr the ltteers in a
word are, the olny iprmoatnt tihng is
taht the frist and lsat ltteer be in the
rghit pclae. The rset can be a taotl
mses and you can sitll raed it
wouthit a porbelm.
22. Secret #6: The brain wants to create as much
dopamine as possible
23. Secret #7: Novelty is the single most important factor
in capturing our brains attention
24. Secret #8: As much as 95% of our thoughts
happen subconsciously
26. Secret #9: There are 13 Important Emotional
Triggers for Marketers
•
•
•
•
•
•
•
Sex
Greed
Flattery
Fear
Self-Improvement
Love
Better Health
Download these slides at 60SecondMarketer.com/blog
•
Weight Loss
•
Longevity
•
Exclusivity
•
Fame
•
Uncertainty
•
Doubt
38. What Kind of Apps are Being Developed?
• While Web Apps
remain #1, mobile has
surpassed desktop as
the #2 most common
application type being
built today.
• Of developers and
testers who are
building apps, almost
one third are
currently building
Mobile Apps.
39. How Long Have You Been Building Apps?
• Slightly over 53% of
those building
mobile apps entered
into the space within
the past two years.
40. Why Are You in the Mobile App Space?
• Over 1/3rd say they
have entered the
mobile app space in
order to stay
competitive (39.6%)
and to meet customer
demand (38.52%).
41. What Platforms are you Developing for?
• 61.5% of companies are
planning to build 2 or more
Mobile Apps in the next 12
months for multiple
platforms:!
• The number one
platform being built for
is Android, followed by
iOS, and Windows!
• Around 51% plan to
release daily, weekly,
or monthly updates to
their mobile apps.
42. What Are Your Biggest Challenges?
• 21% report that
building quality
products is their
biggest challenge.!
• Staying ahead of the
technology curve
was the second
biggest challenge.
Those
Currently
Building
Mobile
Apps
Building
quality
products
20.55%
Staying
ahead
of
the
technology
curve
17.09%
Staffing,
building
the
right
team
13.39%
Lacking
time
and/or
resources
11.20%
Profitability
11.09%
Bringing
apps
to
market
10.16%
Competition
9.70%
Lacking
tools
and
technology
6.81%
43. Why Are Consumers Dissatisfied? Crashes.
Reasons
consumers
become
dissatisfied
with
a
mobile
app
The
app
crashed
or
displayed
an
error
22.67%
It
was
too
slow
to
load
16.44%
It
didn’t
function
as
expected
22.22%
It
had
a
poorly
designed
interface
12.89%
It
drained
my
battery
13.33%
It
requires
a
network
connection
8.89%
Other,
please
specify:
2.22%
No,
I
have
never
had
a
bad
experience
with
an
app
that
I
can
recall
1.33%
44. A 9-Step Program to Help You Get Your
App Discovered and to Help You Make
Some Money as a Result
46. How Do You Discover Apps?
This is Your
Secret Weapon
TV (1.6%)
Mobile Advertising (7.3%)
Newsletters (2.0%)
App Stores (21.6%)
Source: GetJar
Online (53%)
Social Media (5.8%)
Recommendations from Friends (8.8%)
52. Step #5: Use Sophisticated Tools to Track Results
Mobile App Tracking provides attribution analytics to measure the value of your advertising partners.
53. Step #6: Run Burst Campaigns
• Calculate the number of
downloads you’ll need
to get featured in the
App stores
• Run paid ad campaigns
in flights to drive
downloads in bursts
• Take your foot off the
pedal after the bursts
Time
Paid Ads
Net Customer Base
54. Step #7: Use Mobile Ad Platforms to Hyper-Target
• Planned and bought through
an ad agency or via mobile
advertising network
• Popular networks include iAd
(Apple), Millennial Media
(Independent), Ad Mob
(Google) and others
55. Step #8: Focus on Customer Retention
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•
•
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Add new features
Run competitions
Add new platforms
Build loyalty
Brand advocators
Find new customers
Special offers
Source: GetJar