The document discusses projected growth on social media platforms and success stories on Instagram. It states that Instagram is projected to have the largest growth of users over the next four years, with 42 million new users by 2022. Several case studies are provided of successful individuals, corporations, celebrities, and activists on Instagram. Examples include amateur photographer Chris Ozer growing to 667,000 followers, and Ben & Jerry's gaining 50,000 new followers after only 4 posts by posting enticing product pictures and topical content about issues like marriage equality.

1. TextPoll!
What social media platform is projected to have the
largest growth of users over the next four years?
https://www.polleverywhere.com/multiple_choice_polls/H94L7oztmaINm8C

2. ProjectedGrowth
16.8 Million (9.9%) 17.7 Million (26.5%) 42 Million (39.6%)
Source: http://totalaccess.emarketer.com/Results.aspx?dsNav=N:1236

3. Instagram:TheFuture
Andrew Miller, Billy Mucha, Erin Moore,
Emily Muscarella

4. It’sAllAboutThemoney
Source: http://totalaccess.emarketer.com/Reports/Viewer.aspx?R=2001624&dsNav=Ntk:basic%7cinstagram%7c1%7c,Ro:1,N:
499-686

5. It’sAllAboutThemoney
Source: http://totalaccess.emarketer.com/Reports/Viewer.aspx?R=2001624&dsNav=Ntk:basic%7cinstagram%7c1%7c,Ro:1,N:
499-686

6. Top25Instagraminfluencers
Why do these people succeed
on Instagram?
What kind of money is
behind their posts?
Source: http://simplymeasured.com/blog/who-is-the-most-engaging-influencer-on-instagram/#sm.bovokz2dldmvu1v6w628at7i

7. successstories
● Individuals, corporations, celebrities, activism
○ all different motives and beginnings, but all successful
● Found ways to connect with a niche audience
○ different than someone else’s

8. successstories
● Straight Outta Compton
Source: http://www.theneeds.com/music/n9142626/the-straightoutta-social-movement-has-taken-over-xxl
Promotional

9. Chris Ozer
○ Amateur Photographer
turned pro
○ 667,000 followers
○ Entrepreneur launched
by the application
individual
Source: http://www.huffingtonpost.com/michaelprice/heres-how-an-amateur-used-instagram-to-become-a-pro-photographer_b_5687621.html
Photo Credit: http://www.chrisozer.com/
successstories

10. successstories
activism

11. successstories
● Ben and Jerry’s
○ 594,000 followers
○ Post enticing pictures of
their product
○ 50,000 new followers after
only 4 posts
○ Topical- Marriage Equality &
Climate Change
Source:https://www.instagram.com/p/8BN4P2xkEm/?taken-
by=benandjerrys
http://www.skyword.com/contentstandard/enterprise-marketing/5-
brands-with-highly-successful-instagram-marketing-strategies/
Foodie/corporation

12. successstories
● Ben and Jerry’s
Instagram Video Mastery
Source: https://www.instagram.com/p/8BN4P2xkEm/?taken-by=benandjerrys
http://www.skyword.com/contentstandard/enterprise-marketing/5-brands-with-highly-successful-instagram-marketing-strategies/
Foodie/corporation

14. Questionsorcomments?

15. Reference List
https://www.polleverywhere.com/multiple_choice_polls/H94L7oztmaINm8C
http://totalaccess.emarketer.com/Results.aspx?dsNav=N:1236
http://totalaccess.emarketer.com/Reports/Viewer.aspx?R=2001624&dsNav=Ntk:basic%7cinstagram%7c1%7c,Ro:1,N:499-686
http://simplymeasured.com/blog/who-is-the-most-engaging-influencer-on-instagram/#sm.bovokz2dldmvu1v6w628at7i
http://www.theneeds.com/music/n9142626/the-straightoutta-social-movement-has-taken-over-xxl
http://www.huffingtonpost.com/michaelprice/heres-how-an-amateur-used-instagram-to-become-a-pro-photographer_b_5687621.html
http://www.chrisozer.com/
https://www.instagram.com/p/8BN4P2xkEm/?taken-by=benandjerrys
http://www.skyword.com/contentstandard/enterprise-marketing/5-brands-with-highly-successful-instagram-marketing-strategies/