China Travel Social Media-Dragon Trail- ITB March 2010Dr Jens Thraenhart
As part of the ITB Convention 2010, a workshop organised by the German-based COTRI China Outbound Tourism Research Institute and the Chinese company Dragon Trail, presented Social Media Marketing as the most promising way to reach the Chinese market. Greg Duffell, CEO of PATA and Geoffrey Lipman, Special Adviser to the UNWTO, supported this view in the panel discussion with Prof. Dr. Wolfgang Georg Arlt and Jens Thraenhart, leaders of COTRI and Dragon Trail respectively.
B2B Social marketing doesn't have to be boring: 15 campaigns that nail itBrafton
Social media marketing isn't just for B2Cs. Here are a list of B2Bs taking full advantage of opportunities to connect with prospects and customers on social channels.
China Travel Social Media-Dragon Trail- ITB March 2010Dr Jens Thraenhart
As part of the ITB Convention 2010, a workshop organised by the German-based COTRI China Outbound Tourism Research Institute and the Chinese company Dragon Trail, presented Social Media Marketing as the most promising way to reach the Chinese market. Greg Duffell, CEO of PATA and Geoffrey Lipman, Special Adviser to the UNWTO, supported this view in the panel discussion with Prof. Dr. Wolfgang Georg Arlt and Jens Thraenhart, leaders of COTRI and Dragon Trail respectively.
B2B Social marketing doesn't have to be boring: 15 campaigns that nail itBrafton
Social media marketing isn't just for B2Cs. Here are a list of B2Bs taking full advantage of opportunities to connect with prospects and customers on social channels.
New media is an excellent tool for generating sales leads in real estate. I delivered this presentation on Facebook at the Acorn Group regional conference.
All companies spend significant resources acquiring qualified sales leads. However, what happens if your prospects aren’t ready to buy the first time they walk through your store, visit your website or talk to your sales representatives? Traditionally, you would have to spend more money on advertising to keep your brand top of mind, or have your sales team call on the prospect every few months. That’s inefficient and expensive. Thanks to data-driven marketing, there are now smarter ways to nurture prospects and win new business.
What software companies can learn from shopping centresIntercom
To understand software platforms and how they work, it's worth looking at the history of shopping centers. From the need for great partners to designing around people and experiences, they have a lot more in common than you might think. That's the thesis of this talk delivered by Intercom Senior Product Manager, Hugh Durkin at our Inside Intercom Dublin event.
Gain exposure to Quora's 700,000+ monthly visitors. Build expertise and authority on your chosen topic. Learn from others—users, customers, industry experts. Answer questions about your product and generate unlimited traffic to your offer.
Dragon Trail co-founder Jens Thraenhart's presentation during the 2009 China Travel Distribution Summit in Shenzhen - December 2009.
www.DragonTrail.com
Top 6 Tips to Market to Affluent Chinese Consumers - Dragon Trail ChinaDragon Trail
TOP 6 TIPS FOR MARKETING TO AFFLUENT CHINESE CONSUMERS
1. Understand the Chinese Consumer
2. Leverage the Internet as a Medium
3. Develop a Relevant Chinese Website
4. Be Social to Connect
5. Build Relationships via Engagement
6. Execute a Holistic Strategy
DRAGON TRAIL is the leading travel technology and digital marketing company in China that helps international travel
and tourism organizations connect to Chinese consumers.
Dragon Trail: Culturally Relevant Social Media Marketing - Example ChinaDr Jens Thraenhart
Presentation at the 2nd T.20 Tourism Ministers Conference in Buyeo, South Korea. Addressing the importance of developing a global social media and digital strategy, but executing locally to ensure relevancy and the right channels
Has your business ever received a bad review online?
Are you aware of all of the mentions being made about you and your company online?
Do you want to know how to and be able to respond to remarks being made online both good & bad?
Has your business been posted to a derogatory site such as your business sucks.com?
In business today, you're only as good as your reputation both on and offline. These days it is imperative you monitor and manage what is being said about you online as more than 90% of the public starts to make their daily decisions, from where to eat, where to stay, where to buy, and where to go to from information they find online.
The conversations about you and your business are happening online. Are you taking part?
This is the slideshow you have to view. We'll show you strategies and steps to take to monitor, protect, repair, and recover your online reputation, let us show you how:
Build Your Brand with Facebook, Twitter & MySpaceWeb.com
Build Your Brand with Facebook, Twitter & MySpace session at the ASD/IMA conference in Las Vegas March 1st 2010.
Network Solutions offer a full range of Web-related services. In addition to domain name registration, we offer Web site design and hosting, e-commerce solutions, online security products, and search engine marketing and optimization.
4th annual keynote presentation for CHina CHat covering the latest essential trends in messaging, social, and devices from a China perspective, looking out.
Marketing to Chinese Affluent Consumer by leveraging Social Media and Digital Marketing. Dragon Trail is the premier travel technology and marketing company to help travel brands from hotels to tourist boards to increase their brand awareness in China.
Janette Toral presented an overview to blogging and social media at the Philippine Navy last September 27, 2010. An earlier version of this was presented at World Citi Colleges Antipolo last September 13, 2010.
This handout version cited the Top 10 Emerging Influential Blogs 2010 as chosen by writing project participants.
For the underpinnings of an effective digital marketing strategy go to the latest PPT from Andrew Pearson's latest tutorial and for the briefing notes, case studies and self assessment questions go to
www.coaching-business.co.uk/tutorials-marketing-digital-case.php
New media is an excellent tool for generating sales leads in real estate. I delivered this presentation on Facebook at the Acorn Group regional conference.
All companies spend significant resources acquiring qualified sales leads. However, what happens if your prospects aren’t ready to buy the first time they walk through your store, visit your website or talk to your sales representatives? Traditionally, you would have to spend more money on advertising to keep your brand top of mind, or have your sales team call on the prospect every few months. That’s inefficient and expensive. Thanks to data-driven marketing, there are now smarter ways to nurture prospects and win new business.
What software companies can learn from shopping centresIntercom
To understand software platforms and how they work, it's worth looking at the history of shopping centers. From the need for great partners to designing around people and experiences, they have a lot more in common than you might think. That's the thesis of this talk delivered by Intercom Senior Product Manager, Hugh Durkin at our Inside Intercom Dublin event.
Gain exposure to Quora's 700,000+ monthly visitors. Build expertise and authority on your chosen topic. Learn from others—users, customers, industry experts. Answer questions about your product and generate unlimited traffic to your offer.
Dragon Trail co-founder Jens Thraenhart's presentation during the 2009 China Travel Distribution Summit in Shenzhen - December 2009.
www.DragonTrail.com
Top 6 Tips to Market to Affluent Chinese Consumers - Dragon Trail ChinaDragon Trail
TOP 6 TIPS FOR MARKETING TO AFFLUENT CHINESE CONSUMERS
1. Understand the Chinese Consumer
2. Leverage the Internet as a Medium
3. Develop a Relevant Chinese Website
4. Be Social to Connect
5. Build Relationships via Engagement
6. Execute a Holistic Strategy
DRAGON TRAIL is the leading travel technology and digital marketing company in China that helps international travel
and tourism organizations connect to Chinese consumers.
Dragon Trail: Culturally Relevant Social Media Marketing - Example ChinaDr Jens Thraenhart
Presentation at the 2nd T.20 Tourism Ministers Conference in Buyeo, South Korea. Addressing the importance of developing a global social media and digital strategy, but executing locally to ensure relevancy and the right channels
Has your business ever received a bad review online?
Are you aware of all of the mentions being made about you and your company online?
Do you want to know how to and be able to respond to remarks being made online both good & bad?
Has your business been posted to a derogatory site such as your business sucks.com?
In business today, you're only as good as your reputation both on and offline. These days it is imperative you monitor and manage what is being said about you online as more than 90% of the public starts to make their daily decisions, from where to eat, where to stay, where to buy, and where to go to from information they find online.
The conversations about you and your business are happening online. Are you taking part?
This is the slideshow you have to view. We'll show you strategies and steps to take to monitor, protect, repair, and recover your online reputation, let us show you how:
Build Your Brand with Facebook, Twitter & MySpaceWeb.com
Build Your Brand with Facebook, Twitter & MySpace session at the ASD/IMA conference in Las Vegas March 1st 2010.
Network Solutions offer a full range of Web-related services. In addition to domain name registration, we offer Web site design and hosting, e-commerce solutions, online security products, and search engine marketing and optimization.
4th annual keynote presentation for CHina CHat covering the latest essential trends in messaging, social, and devices from a China perspective, looking out.
Marketing to Chinese Affluent Consumer by leveraging Social Media and Digital Marketing. Dragon Trail is the premier travel technology and marketing company to help travel brands from hotels to tourist boards to increase their brand awareness in China.
Janette Toral presented an overview to blogging and social media at the Philippine Navy last September 27, 2010. An earlier version of this was presented at World Citi Colleges Antipolo last September 13, 2010.
This handout version cited the Top 10 Emerging Influential Blogs 2010 as chosen by writing project participants.
For the underpinnings of an effective digital marketing strategy go to the latest PPT from Andrew Pearson's latest tutorial and for the briefing notes, case studies and self assessment questions go to
www.coaching-business.co.uk/tutorials-marketing-digital-case.php
Social Media Marketing -- Are You Ready?Doug McIsaac
Introduction social media marketing. This presentation was for GMG a group of marketing professionals that meets in Billings, MT. I focused on Facebook, Twitter and YouTube for this presentation.
Similar to Dragon Trail China Digital Marketing and Social Media Case Study (20)
Mekong Moments is a globally unique visual consumer marketing and travel inspirational platform that collaboratively promotes the GMS and drives sales to individual businesses through social commerce while creating awareness of sustainable travel. Businesses encourage their stakeholders to share their experiences via social media and aggregate the content to MekongMoments.com.
The Mekong Innovative Startup Tourism Initiative (MIST) aims to support innovative new travel & tourism-related ventures in the developing destinations and source markets of Cambodia, Laos, Myanmar, and Vietnam (CLMV). MIST will mentor new ventures, provide support and guidance, and match them with suitable investors. - See more at: http://www.mekongtourism.org/mist and www.mist.asia
Mekong tourism industry engagement presentation feb 2016 jens thraenhartDr Jens Thraenhart
Mekong Tourism launches programs to engage and collaborate with the tourism industry in order to work together to promote the Greater Mekong Subregion as a single tourism destination.
DIGITAL INNOVATION ASIA CONFERENCE & AWARDS BANGKOK JUNE 2014Dr Jens Thraenhart
The E-Tourism Asia Boot-Camp will provide hands-on practical training for the travel and tourism industry in the areas of digital marketing trends, social media, mobile, distribution, search, influencer marketing, and China digital marketing.
Leveraging digital, social, and mobile to drive PROFITABILITY for your business – from small to large, restaurant to hotel, retail store to tourism organization, travel agency to airline – the digital landscape has transformed how we do business today, and more importantly, it has changed how consumers research, make decisions, and purchase. The E-Tourism Asia Boot-Camp is focused on hands-practical content that will help your business to be relevant to today’s consumer.
VISIT: http://www.diasiaevents.com/events/e-tourism-asia/
Agenda: Digital Innovation Asia 2013 - June 10-12, 2013 - BangkokDr Jens Thraenhart
Digital Innovation Conference for Travel, Tourism, and Hospitality.
Top 6 Reasons to Attend Digital Innovation Asia:
1. Connect with top bloggers to tell your story
2. Understand the complex chinese social media landscape to attract affluent chinese consumers
3. Get inspired by the latest trends in digital marketing to innovate your business
4. Celebrate the most innovative digital work in travel and tourism in Asia
5. Meet industry leaders and connect and network with peers
6. Great deal - 3 events for less than $300, and including Blogger Match-Up for less than $500
As China's newest travel website, Tripshow.com serves the new and socially engaged Chinese tourists. With Tripshow.com, travel brands have the ability to engage visually with Chinese travelers to build brand awareness, while travelers can engage with brands to get inspired about destinations and experiences and plan their trips.
- Inspirational Trip Planning Tool
- Engagement & Communication Platform
- Online Campaigns & Contests
- Social CRM & Consumer Insights
- Call to action integration
- SinaWeibo Visual Marketing Application
- Compatible with PC, Mac & Mobile Devices
- Social & Inspirational
- Viral marketing platform
www. DragonTrail.com / www.TripShow.com / www.ChinaTravelTrends.com
Summary report of the first PATA Responsible Tourism Forum in Beijing in December 2011. For more information please visit http://www.pata.org/press/successful-pata-china-responsible-tourism-forum-goes-annual1
Its running cost is among the diverse vital aspects you must consider before buying an electric scooter. Calculate the cost of getting e-scooter charge for your regular usage to calculate its economic efficiency, similar to people who investigate the mileage of petrol or diesel-driven scooters.
How To Change Name On Volaris Ticket.pdfnamechange763
How to change name on Volaris ticket? This is one of the most common questions asked by travelers flying with Volaris Airlines. The mentioned details can help you with your name rectification on the airline ticket. If you are still facing difficulties call the consolidation desk at +1-800-865-1848.
4 DAYS MASAI MARA WILDEBEEST MIGRATION SAFARI TOUR PACKAGE KENYABush Troop Safari
Join our 4-day Masai Mara Wildebeest Migration Safari in Kenya. Witness the incredible wildebeest migration, enjoy exciting game drives, and stay in comfortable lodges. Get up close and personal with one of nature's most amazing exhibits! Book Your Safari Today at - https://bushtroop-safaris.com/
London Country Tours, the foremost travel partner offers customized Stonehenge tours from London coming with private tour guides and direct access to the inner circles. Visit: https://www.londoncountrytours.co.uk/tour/tours-to-stonehenge-oxford/
Discover Palmer, Puerto Rico, through an immersive cultural tour that unveils its rich history and vibrant traditions. Experience lively festivals, savor authentic cuisine, and explore local markets. Visit historical landmarks, museums, and stunning colonial architecture. Engage with friendly locals, enjoy live music, and hike scenic nature trails, all while participating in cultural workshops and discovering unique artisan crafts.
LUXURY TRAVEL THE ULTIMATE TOKYO EXPERIENCE FROM SINGAPORE.pdfDiper Tour
Get off on the most luxurious Tokyo itinerary from Singapore. Experience Tokyo’s sophisticated modernism and rich tradition with first-class travel, sumptuous lodging, fine food, and special tours. Savor the finest that this energetic city has to offer for an experience that will never be forgotten.
Exploring Montreal's Artistic Heritage Top Art Galleries and Museums to VisitSpade & Palacio Tours
Montreal boasts a vibrant artistic heritage, showcased in its top art galleries and museums. From the expansive collections at the Montreal Museum of Fine Arts to the cutting-edge exhibits at the Musée d'art contemporain, discover the city's rich cultural landscape. Experience dynamic street art, indigenous works, and contemporary pieces, reflecting Montreal's diverse and innovative art scene.
How To Talk To a Live Person at American Airlinesflyn goo
This page by FlynGoo can become your ultimate guide to connecting with a live person at American Airlines. Have you ever felt lost in the automated maze of customer service menus? FlynGoo is here to rescue you from endless phone trees and automated responses. With just a click or a call to a specific number, we ensure you get the human touch you deserve. No more frustration, no more waiting on hold - we simplify the process, making your travel experience smoother and more enjoyable.
MC INTERNATIONALS | TRAVEL COMPANY IN JHANGAshBhatt4
Experience the world with MC Internationals travel and tourism. From foreign getways to cultural concentration, we tailor unforgettable journeys for every traveler. Let us turn your dream into reality and create lasting memories. Explore with us today. #TRAVEL,COMPANY #BEST,TRAVEL,COMPANY #VISIT,VISA #EMPLOYMENT,VISA #STUDY,VISA #HAJJ,AND,UMRAH
During the coldest months, Italy transforms into a winter wonderland, providing visitors with a very unique experience. From the Settimana Bianca ski event to the lively Carnevale celebrations, Italy's winter festivities provide something for everyone. Enjoy hot cocoa, eat hearty comfort foods, and buy during winter deals. Explore the country's rich cultural past by participating in Settimana Bianca, and Carnevale, sipping hot chocolate, shopping during winter deals, and indulging in winter comfort foods. Visit our website https://timeforsicily.com/ for more information.
Discover the wonders of the Wenatchee River with a variety of river tours in Monitor, WA. Whether you're seeking thrilling whitewater rafting, peaceful kayaking, family-friendly float trips, or scenic sunset cruises, there's something for everyone. Enjoy fishing, wildlife spotting, bird watching, and more in this beautiful natural setting, perfect for outdoor enthusiasts and families alike.
The Power of a Glamping Go-To-Market Accelerator Plan.pptxRezStream
Unlock the secrets to success with our comprehensive 8-Step Glamping Accelerator Go-To-Market Plan! Watch our FREE webinar, where you'll receive expert guidance and invaluable insights on every aspect of launching and growing your glamping business.
BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. Get information in this PDF and simplyfy your visa process.
The Cherry Blossom season in Hunza begins in the second week of March and lasts until the end of April, varying with altitude. During this enchanting period, tourists from around the world flock to Hunza Valley to witness its transformation into a vibrant tapestry of white, pink, and green. The valley comes alive with cherry blossoms, creating a picturesque and mesmerizing landscape that captivates visitors.
About the Company:
The Cherry Blossom season in Hunza starts in the second week of March and extends until the end of April, depending on the altitude. During this enchanting period, tourists from around the globe travel to Hunza Valley to witness its transformation into a vibrant tapestry of white, pink, and green. The valley comes alive with cherry blossoms, creating a picturesque and mesmerizing landscape that captivates all who visit. For the best experience, join Hunza Adventure Tours, the top tour company in Pakistan, and immerse yourself in this breathtaking seasonal spectacle.
Antarctica- Icy wilderness of extremes and wondertahreemzahra82
In this presentation, we delve into the captivating realm of Antarctica, Earth's southernmost continent. This icy wilderness stands as a testament to extremes, with record-breaking cold temperatures and vast expanses of pristine ice. Antarctica's landscape is dominated by towering glaciers, colossal icebergs, and expansive ice shelves. Yet, amidst this frozen expanse, a rich tapestry of unique wildlife thrives, including penguins, seals, and seabirds, all finely attuned to survive in this harsh environment. Beyond its natural wonders, Antarctica also serves as a vital hub for scientific exploration, providing invaluable insights into climate change and the Earth's history
2. D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM “ Social Media is the most influential communications medium in modern China” Two-thirds of surveyed public affairs executives – Edelman Media Influence Survey, November 2009
3. China’s digital media landscape is dominated by local players . Government censorship Local players appeal to domestic users D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
9. D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM Step 1. Chinese Website
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12. D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM Step 2. Social Media Marketing
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16. D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM Step 3. Website Launch Campaign
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26. Get insights & trends: www.DragonTrail.com www.ChinaTravelTrends.com Twitter: @CnTravelTrends Join our Community: www.Community.ChinaTravelTrends.com E-Mail: [email_address] Relationships with: CHINA TRAVEL TRENDS . com