Presented at general membership meeting of Bank Marketing Association of the Philippines held last March 25, 2011 at Merk's Place Makati City.

1. Internet
Banking
in
the
Age
of
Social
Media
Jane6e
Toral
h6p://www.searchprofileindex.com
h6p://e-­‐commercephilippines.com

2. h6p://e-­‐commercephilippines.com

3. h6p://digitalfilipinocom.ning.com

5. Top
100
Awards

6. In
collaboraCon
with
h.p://www.searchprofileindex.com

8. Judging
criteria
• Page
views.
This
gives
a
perspecCve
on
how
sCcky
a
website
is
to
its
audience
that
makes
them
stay
longer.
• Unique
users.
Gauge
audience
reach
of
a
site
in
the
Philippines.
• Technical
performance.
How
fast
a
website
loads
and
its
code
opCmized
to
perform
well
online.
• Search
engine
visibility
EffecCveness
of
website
structure,
tags,
keywords
in
combinaCon
with
Cmely
content
and
online
promoCon
that
results
to
a
site
being
talked
about,
wri6en,
and
shared
in
various
social
media
channels.

9. h6p://selnd.com/9nEOR3

10. h6p://bit.ly/9DLFnc

11. h6p://bit.ly/a23Zsh

17. DigitalFilipino.com
Web
Awards
–
Search
Profile
Index
Top
Banking
Sites
h6p://digitalfilipinowebawards.blogspot.com
h6p://www.searchprofileindex.com

18. h6p://www.metrobank.com.ph/

19. h6p://www.pnb.com.ph/

20. h6p://www.hsbc.com.ph

21. h6p://eastwestbanker.com/

22. h6p://www.bdo.com.ph/

23. h6p://bpiexpressonline.com/

24. h6p://unionbankph.com/

25. h6p://www.bancnetonline.com

26. h6p://www.ciCbank.com.ph

27. Concerns
• Venue
for
immediate
resoluCon
of
complaints.
– Intermediary
in
cases
of
deadlock.
– Tracking
on
complaints
volume.
• Inter-­‐account
and
Inter-­‐bank
fund
transfer
– Losing
to
Paypal
• Do
I
need
to
show
up
and
fall
in
line?
• Pro-­‐acCve
communicaCon
(perks,
billing
reminders)
• Tools
(financial
manager)
• Can
I
use
this
with
smart
phones?
– iPhone
app?
• Can
I
use
my
account
online?
(similar
to
Paypal,
Globe
Gcash
merchant
features)

28. TV
PRINT
POS
CRM
digital
digital
digital
digital
social
social
social
social
game
game
game
game
mobile
mobile
mobile
mobile
Be
Useful
Changes
the
rules
of
engagement.

29. h6p://www.architerra.org

30. h6p://lebistro.ph

31. h6p://twi6er.com/chitjuan

33. h6p://www.coffeeboard.com.ph/

34. h6p://echostore.ph

35. h6p://www.fishtaseafood.com/

36. h6p://www.ilovefish.ph

37. h6p://foursquare.com

43. 2011
will
be
year
of
Mobile
Content
and
Mobile
MarkeCng

45. Book
reference:
Brains
on
Fire

46. See
you
online
h6p://facebook.com/jane6etoral
h6p://slideshare.net/jane6etoral
h6p://twi6er.com/digitalfilipino