Michael Powers of Mplayit gives practical tips to mobile application developers wishing to use social media to promote games and applications. Slides were part of a session presentation at the Game Developer Conference in San Francisco March 2101
Defining 2016: Social Media & Digital Trends in Multifamily Erica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Although there is a large percentage of top apps that are social, numbers from
Apple and Google show that on average only 3-5 apps are downloaded a month. On top of that, according to Localytics, only about 25% of those apps continue to be used. So, why are so few apps successful? Bottom line - most suck.
6 ways to shake up social in your app infographicDMI
Many apps add social as a mechanism to spread the word but this doesn't always fly too well with the users as it's regarded as shameless promotion. However, there are social additions that have boosted apps enormously by providing convenience, interaction or expression. It all boils down to creating value for the users, Here's how...
AANC - Defining 2016: Social Media & Digital Trends in Multifamily Erica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
This presentation was presented by Erica Campbell Byrum, Director of Social Media for For Rent media Solutions on May 25, 2016 in Raleigh, NC at the AANC Conference.
Defining 2016: Social Media & Digital Trends in Multifamily Erica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Although there is a large percentage of top apps that are social, numbers from
Apple and Google show that on average only 3-5 apps are downloaded a month. On top of that, according to Localytics, only about 25% of those apps continue to be used. So, why are so few apps successful? Bottom line - most suck.
6 ways to shake up social in your app infographicDMI
Many apps add social as a mechanism to spread the word but this doesn't always fly too well with the users as it's regarded as shameless promotion. However, there are social additions that have boosted apps enormously by providing convenience, interaction or expression. It all boils down to creating value for the users, Here's how...
AANC - Defining 2016: Social Media & Digital Trends in Multifamily Erica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
This presentation was presented by Erica Campbell Byrum, Director of Social Media for For Rent media Solutions on May 25, 2016 in Raleigh, NC at the AANC Conference.
Unleashing The Tribe: small passionate communitiesEwan McIntosh
25 minutes on the moves in the 'real world' and how they have an impact on learning.
Made at the Tipperary Institute's Education futures event.
May 2008
More on my blog: http://edu.blogs.com
and contact details on my website: http://www.ewanmcintosh.com
When WhatsApp sold to Facebook for $19 Billion people were stunned. What makes this messaging app worth $19 billion? We dove deep into WhatsApp's growth engine to understand how its grown so fast and what makes it so valuable to Facebook.
Mobile Gamification - How The Best Apps Nailed It (Waze, Duolingo, Tinder, Sn...Mozza
Mozza has analyzed the way 12 of the most successful mobile applications used gamification to generate growth - for activation, retention, monetization and virality.
Discover more growth recipes on http://mozza.io
We talk about: Waze, Duolingo, Tinder, Snapchat, Foursquare, Zenly, Tribe, LinkedIn, Houseparty, Freeletics, Sounds and Starbucks.
Are you already focussing on the right aspects in your social media presence? We explain in a few steps how you can grow to a more mature state of social media use. In this we discuss the importance of engagement, storytelling and creating value, interaction and co-creation and conversion.
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented this at the Hampton Roads Multifamily University event on 10/28/2015.
The audio startup Clubhouse is the rising star of the moment with a $1B valuation in less than a year. It's using some of the same tactics that already propelled Snapchat, TikTok and Houseparty to viral growth heaven.
Discover the methods behind this spectacular growth together with many more insights on product strategy, UX und design.
Social vs Facebook. Is the Facebook page enough as a digital channel for a br...Tribal Fusion
Tom Roychoudhary from chief innovations officer, MCN Middle East Communications, presentation from Tribal Fusion Big Digital Landscape Event in Dubai, May 2012.
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented at a For Rent Media Solutions event in Atlanta, GA on 11/11/2015.
12 Mobile Growth Tactics for App Launch, Acquisition and RetentionAdrien Montcoudiol
Learn more about Mobile Growth: http://mozza.io
Follow me on Twitter: https://twitter.com/adrienm
These are the slides of a talk I gave at Le Camping, the most renowned French startup accelerator based in Paris.
Why Social Media Chat Bots Are the Future of Communication - DeckJan Rezab
Social media chat bots are the future of communication, if its WhatsApp, Facebook Messenger, Kik, Skype, or Telegram - you can use their bots and bot stores to easily access new services - easier you could ever do it with apps.
2015 Digital Trends for Multifamily - Midwest Multifamily Conference Erica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2015. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented this at the Midwest Multifamily Conference event on 9/17/15.
Unleashing The Tribe: small passionate communitiesEwan McIntosh
25 minutes on the moves in the 'real world' and how they have an impact on learning.
Made at the Tipperary Institute's Education futures event.
May 2008
More on my blog: http://edu.blogs.com
and contact details on my website: http://www.ewanmcintosh.com
When WhatsApp sold to Facebook for $19 Billion people were stunned. What makes this messaging app worth $19 billion? We dove deep into WhatsApp's growth engine to understand how its grown so fast and what makes it so valuable to Facebook.
Mobile Gamification - How The Best Apps Nailed It (Waze, Duolingo, Tinder, Sn...Mozza
Mozza has analyzed the way 12 of the most successful mobile applications used gamification to generate growth - for activation, retention, monetization and virality.
Discover more growth recipes on http://mozza.io
We talk about: Waze, Duolingo, Tinder, Snapchat, Foursquare, Zenly, Tribe, LinkedIn, Houseparty, Freeletics, Sounds and Starbucks.
Are you already focussing on the right aspects in your social media presence? We explain in a few steps how you can grow to a more mature state of social media use. In this we discuss the importance of engagement, storytelling and creating value, interaction and co-creation and conversion.
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented this at the Hampton Roads Multifamily University event on 10/28/2015.
The audio startup Clubhouse is the rising star of the moment with a $1B valuation in less than a year. It's using some of the same tactics that already propelled Snapchat, TikTok and Houseparty to viral growth heaven.
Discover the methods behind this spectacular growth together with many more insights on product strategy, UX und design.
Social vs Facebook. Is the Facebook page enough as a digital channel for a br...Tribal Fusion
Tom Roychoudhary from chief innovations officer, MCN Middle East Communications, presentation from Tribal Fusion Big Digital Landscape Event in Dubai, May 2012.
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented at a For Rent Media Solutions event in Atlanta, GA on 11/11/2015.
12 Mobile Growth Tactics for App Launch, Acquisition and RetentionAdrien Montcoudiol
Learn more about Mobile Growth: http://mozza.io
Follow me on Twitter: https://twitter.com/adrienm
These are the slides of a talk I gave at Le Camping, the most renowned French startup accelerator based in Paris.
Why Social Media Chat Bots Are the Future of Communication - DeckJan Rezab
Social media chat bots are the future of communication, if its WhatsApp, Facebook Messenger, Kik, Skype, or Telegram - you can use their bots and bot stores to easily access new services - easier you could ever do it with apps.
2015 Digital Trends for Multifamily - Midwest Multifamily Conference Erica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2015. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented this at the Midwest Multifamily Conference event on 9/17/15.
Learn more about Mobile Growth: http://mozza.io
Follow me on Twitter: https://twitter.com/adrienm
These are the slides of a talk I gave at Le Camping, the most renowned French startup accelerator based in Paris.
Web technologies for mobile engagement: navigating the entry points for engag...Merlien Institute
Web technologies for mobile engagement: navigating the entry points for engaging on-the-go customers
Mark Salsberry - Co-Founder & CEO - JetJaw
James Gardner - Co-Founder and CTO - JetJaw
Discussing the mobile technology landscape and technology choices. Evaluating web apps vs. native apps for surveys and data collection. Reviewing specific capabilities of HTML 5 and the mobile technology roadmap.
Casual Dating App_ An Effective Way To Connect With Each Other In San Francis...Moon Technolabs Pvt. Ltd.
If you’re an entrepreneur who believes that every person in this world deserves to experience love and share it, and if you believe in connecting people, you shouldn’t think twice before investing in the services offered by a reputable dating app development company.
A perennial favorite, join us as we present 50 new technology tips! From new tools to new hacks, start the school season off right with this fast-paced session. Pulling from a broad range of presenters -- from technologists, website administrators, attorneys, to tips from the community -- the hour will fly by!
Panelists:
Talley Wells, Disability Integration Project Director, Atlanta Legal Aid Society
Tony Lu, Citizenship Works Project Coordinator, Pro Bono Net
Kim Marshall, Content Developer and Project Manager, Arkansas Legal Services Partnership
Jessie Posilkin, Training and Implementation Specialist, Legal Services Corporation
Moderator:
Xander Karsten, LawHelp Program Coordinator, Pro Bono Net
Integrating Digital Marketing Strategies Into Your Nonprofit (and Measuring ROI)Shelly Kramer
Understanding digital marketing strategies is a critical component of success for businesses today. And nonprofit organizations and associations are businesses, too.
As such, they need to understand how to integrate digital media into their marketing efforts, how to use the power of social media to help with awareness, reach, community building and fundraising efforts and how to measure success.
This was a presentation that Shelly Kramer, CEO of Kansas City-based V3 Integrated Marketing gave in October of 2011 to a gathering of YMCA Chief Marketing Officers and Chief Technology Officers on digital media.
The presentation covered an overview of digital media, a discussion about how inbound marketing is dramatically different than outbound marketing, and a comparison of the costs of the two very different kinds of marketing tactics.
The presentation covered social media channels - like Facebook, Twitter, YouTube, LinkedIn and the corporate blog, and discussed how to integrate these channels into your overall marketing efforts - and how important that is.
Lastly, the presentation covered data and analysis and touched on the fact that having analytics and using them are two completely different things. Analytics and data can be the roadmap for any successful marketing (or fundraising) initiative. And they can play an integral role in analyzing the ROI of your marketing efforts - both traditional and those focused on utilizing social media channels and other inbound marketing strategies.
Miva Merchant Conference 2013 e-Commerce Community MarketingGillian Muessig
Leveraging brand communities to increase sales in eCommerce. Understand the metrics of marketing to brand communities, as well as tactics for development and management.
What’s Next For E-mail, Mobile and Social Media (2011)Bryan Huber
How to complement your internet marketing strategy by looking at what’s next in e-mail, mobile and social media. Looks at the current state of these channels and how future trends could effect your approach.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Welcome to the first live UiPath Community Day Dubai! Join us for this unique occasion to meet our local and global UiPath Community and leaders. You will get a full view of the MEA region's automation landscape and the AI Powered automation technology capabilities of UiPath. Also, hosted by our local partners Marc Ellis, you will enjoy a half-day packed with industry insights and automation peers networking.
📕 Curious on our agenda? Wait no more!
10:00 Welcome note - UiPath Community in Dubai
Lovely Sinha, UiPath Community Chapter Leader, UiPath MVPx3, Hyper-automation Consultant, First Abu Dhabi Bank
10:20 A UiPath cross-region MEA overview
Ashraf El Zarka, VP and Managing Director MEA, UiPath
10:35: Customer Success Journey
Deepthi Deepak, Head of Intelligent Automation CoE, First Abu Dhabi Bank
11:15 The UiPath approach to GenAI with our three principles: improve accuracy, supercharge productivity, and automate more
Boris Krumrey, Global VP, Automation Innovation, UiPath
12:15 To discover how Marc Ellis leverages tech-driven solutions in recruitment and managed services.
Brendan Lingam, Director of Sales and Business Development, Marc Ellis
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
The Metaverse and AI: how can decision-makers harness the Metaverse for their...Jen Stirrup
The Metaverse is popularized in science fiction, and now it is becoming closer to being a part of our daily lives through the use of social media and shopping companies. How can businesses survive in a world where Artificial Intelligence is becoming the present as well as the future of technology, and how does the Metaverse fit into business strategy when futurist ideas are developing into reality at accelerated rates? How do we do this when our data isn't up to scratch? How can we move towards success with our data so we are set up for the Metaverse when it arrives?
How can you help your company evolve, adapt, and succeed using Artificial Intelligence and the Metaverse to stay ahead of the competition? What are the potential issues, complications, and benefits that these technologies could bring to us and our organizations? In this session, Jen Stirrup will explain how to start thinking about these technologies as an organisation.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
4. The Gold Rush is Over
Going live on the App Store is not
a marketing strategy.
You are going to have to take your
marketing into your own hands.
5. The Problem:
Long Tail isn’t long enough
Physical
limitations to
discovery.
Screen size, bandwidth, patience.
Feature phones.
95% of game sales to Top 20
iPhone
is better
(but not by much)
Top 200 is the new Top 20
8. The Opportunity:
Cross Platform Demand
iPhone Android BlackBerry
Game Interest 3X 2X
Audience 2X
Register 2X 2X
Revisit 3X 2X
Apps per Visit 2X
Share per App 2X
Download Rate 2X
9. The Target:
Casual Online Gamers
Mobile Games = Casual Games
This isn’t news.
Casual Demographics
More female than male; 20s/30s/40s.
Plurality: married women.
Hassle adverse
Not going to work hard to get content
10. The Target:
Casual Online Gamers
They’ve seen the prime time ads:
Their next phone will be a smartphone
11. The Solution?
Three Ways to Go
Schmooze
Cozy up to Apple, Google, et al
Spend
Drop ~$50K on Admob
Sweat
Goguerrilla to maximize exposure
using web and social marketing.
12. Solution:
Web Discovery
It’s where the users are
7
out of 10 casual gamers go on the
web at least once a day
They’re wasting time already
Notchecking Facebook ten times a
day to stay productive
Frictionless discovery
Highbandwidth, low latency,
no hassle
13. Web Discovery
Frictionless Discovery
66% of our traffic is outside Top 50.
Allows great content to bubble-up.
Android BlackBerry iPhone
Top 10 14% 12% 19%
11 to 50 21% 21% 15%
The Rest 65% 67% 66%
14. Web Discovery
Playable Discovery
More than 50% click to play a video
More than 50% watch the whole thing
Most Played Top Performing
The Sims 3 Photoshop.com
73% 5.1x
T T
iPeePee Finger Physics
69% 3.0x
Pocket God Cooking Mama
60% 2.5x
15. Solution:
Social Discovery
Peer-to-peer is powerful
53% of app discovery is via online
buzz or word-of-mouth (AdMob)
Vectors
Link
sharing via
Facebook, Twitter, and Email
Transmitters
Bloggers
and reviews, Organic, and
In-Game traffic
18. Step One:
Web Landing Page
Make it Easy
Easy to share, cross-promote apps,
Easy to find, search engine optimized
Optimize for Desktop and Mobile
Web means both; and users clicking
social links are increasingly on device
Measure, Measure, Measure
Track
the analytics and
Optimize for conversion
19. Step Two:
Embrace Video
“Playable discovery”
50%+ of page views play the video,
2X conversion on average.
Do It Yourself
Hire
a firm if you can afford,
otherwise DIY is better than nothing.
Video Review Sites
Ifyou can get them to review, and
if the review is good, use it.
20. Step Three:
Learn to love PR
Hire some PR if you can afford it
Alot of PR firms now have
budget-minded app launch programs.
Or, Do It Yourself
Cheap to release on PR Web et. al.,
Keep it short and sweet.
Build an SEO Trail
Each release increases the value of all
the releases that came before it.
21. Step Four:
Chase the Review Blogs
Make a List
Dothe work and build a contact list
and work it aggressively.
Promo Codes
Nosurprise, but promo codes are the
currency of choice.
Make Friends
Personaltouch matters with these
guys; no site is too small.
22. Step Five:
Connect Your Users
Integrate Social Network APIs
Implement Facebook Connect,
Twitter, et. al; more the better.
Use Community Frameworks
OpenFeint,Score Loop, Playhaven,
and others make the hard stuff easy.
Make sure you Drive Traffic
Driveeverything back to your web
landing pages.