4. MILLENNIALS ARE MOBILE FIRST
Source: Millennial Media, 2015
Millennial Device Access
20%
75%
Mobile
Only
Cross-‐Device
PC
Only
Can
only
access
internet
on
mobile
5. AND THEY’RE ALSO MOBILE ALWAYS
Source: Millennial Media, 2015
Millennial Device Time Spent
Smartphone
Tablet
PC
70%
6. MOST IMPORTANTLY, THEY’RE MOBILE CONSTANT
Source: Delvv, 2015
How Many Times A Millennial Checks Her Phone A Day
36%
13%
40%
12%
Too
Many
To
Count
51+
11—50
1—10
50%
check
phones
>
51
Hmes
a
day
9. ADS ARE NOT MILLENNIALS’ ENEMY
Millennials Prefer Ad-Sponsored Content
Source: IAB (N=2,052, Great Britain)
73%
58%
63%
58%
58%
18-‐24
25-‐34
35-‐44
45-‐54
55+
Prefer
ads
to
support
content
instead
of
paying
10. BUT THEY’RE STILL BLOCKING
Millennials Prefer Ad-Sponsored Content, But Are Still Blocking
Source: IAB (N=2,052, Great Britain)
43%
32%
20%
20%
19%
73%
58%
63%
58%
58%
18-‐24
25-‐34
35-‐44
45-‐54
55+
Have
downloaded
an
ad
blocker
Prefer
ads
to
support
content
instead
of
paying
11. AND MOBILE IS NOW A PART OF THE PICTURE
Source: IAB (N=2,052, Great Britain)
Where Consumers Are Blocking Ads
46%
80%
19%
19%
47%
71%
19%
23%
Desktop
Laptop
Tablet
Smartphone
+4%
in
four
months
Jun-‐15
Oct-‐15