1. Film Marketing
Distributor
Create visibility
Raise awareness and
interest
Persuade potential
audiences to buy
tickets
Marketing needs to make the
public want go to cinemas at the
earliest convenience and watch
the film.
Marketing
Disciplines
Advertising,
promotions and
events
Creative
production
Online and offline
publicity or public
relations (PR)
Digital/social
media,
Marketing completes the
overall distribution plan
Marketing is designed to make a
route to market that allows interest
to peak as the film opens in cinemas
Other films or entertainment
released at the time shouldn’t
make audience lose awareness
and interest on the release of
the film.
The competitive
environment needs to be
considered
