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Movie Marketing and its Madness OR: “Yes, the trailers are often better than the movies. We know. Thank you. Now move along.
Who is this guy?
No, seriously, who is this guy? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Moviemarketingmadness.com
Moviemarketingmadness.com
Questions for the class ,[object Object],[object Object],[object Object]
What is movie marketing? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What does movie marketing try to do?
What does movie marketing try to do? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What does movie marketing try to do? ,[object Object],[object Object],[object Object],[object Object]
A movie is a brand experience – not just a product It should present a unified vision and purpose
 
 
A movie is a brand experience – not just a product Like other brands, the user experience begins with a search engine
 
The brand experience begins online ,[object Object],[object Object],[object Object],[object Object]
Using new media for movie marketing ,[object Object],[object Object],[object Object]
Changing marketing and distribution – breaking the release window
Changing marketing and distribution ,[object Object],[object Object],[object Object]
Not changing marketing and distribution makes me…

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Movie Marketing and its Madness