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MOVIE MARKETING

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MOVIE MARKETING

  1. 1. PRESENTATION OUTLINE • Introduction • what is Pre release movie marketing • After release marketing • 7 P’S of movie marketing • SWOT analysis of movie marketing • Movie marketing key challenges • Movie marketing strategies
  2. 2. MOVIE MARKETING Movie marketing is also known as movie advertising and movie promotion. Marketing of a movie is as critical as that of a brand. Marketing ensures that films get a grand opening.
  3. 3. PRE RELEASE MOVIE MARKETING • What is Pre Release Movie Marketing? • Movie industry largely depends on the audience for its revenue. • More revenues to make money out of a movie than just its box office earnings. DVD releases, music launch, etc. • Movie promos form an image or perceived quality of the movie in consumers mind. • Effectively pushes the audiences to the theatres.
  4. 4. Ratings 1st day review/collection Free tickets Rumors
  5. 5. Pre Release Movie Marketing MOVIE MARKETING THE TYPES OF MEDIA USED CURRENTLY
  6. 6. 7P’S OF MOVIE MARKETING
  7. 7. 7P’S OF MOVIE MARKETING Product Price Promotion Place People Physical Evidence Process
  8. 8. SWOT ANALYSIS MOVIE MARKETING
  9. 9. Good Scripts Ticket Prices Clubbed movies
  10. 10. PROBLEMS ASSOCIATED WITH MOVIE MARKETING Risky business Piracy Huge marketing budget
  11. 11. Theatrical trailer Official website Press junket Behind the scene clips Publicity stunt

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