A film distributor is responsible for marketing a film and arranging for it to be shown in cinemas and on television and digital services. The distributor promotes the film and finds appropriate exhibition outlets to get as many viewers as possible. Distribution is important for a film to earn a profit. For large studio films, the distributor is often affiliated with the production company, while independent films must find a distributor to help finance and promote the film. The distributor handles getting necessary ratings, arranging showings globally, providing prints of the film, and conducting marketing campaigns.

1. Audiences and Institutions Aims: To be able to indicate how how film distribution works. To begin to understand the difference between the US and UK film systems 25/11/11 KEY WORDS Producers Distributors Exhibitor Studios

2. What is the purpose of a film distributor?

4. Distribution is fundamental for a film to make profit, or even break even on its costs. A distribution company may be attached to a project during pre-production, especially for Studio productions for which the distribution company will most likely be a sister company of the production company. However, in the independent industry getting distribution can be a significant challenge. Sometimes a distribution company will be attached from the outset; this will significantly help the independent production company attract financiers. Often though, the film will be taken to film festivals in the hope that a film buyer will purchase the film. Independent film companies often employ a sales agent whose role it is to seek out distribution companies for the film.

5. The distribution company is in charge of getting the film out to audiences, this involves organising for the film to receive an age certificate by regulation bodies, such as the BBFC and MPAA; arranging exhibition outlets globally and DVD/Television rights; arranging for prints of the film; and marketing, publicity and promotion of the film.

6. Distribution includes marketing a films as well as providing the actual film itself to cinemas/TV networks/Digital services.