Media literacy is defined as the ability to access, analyze, evaluate, and communicate messages across various forms. The purpose of media literacy education is to develop critical thinking, effective communication, and active citizenship among individuals of all ages. The curriculum promotes inquiry into authorship, content, techniques, and representations in media to foster a deeper understanding of media messages.

1. What is Media Literacy? Renee Hobbs Temple University Philadelphia PA

2. TECHNOLOGY

3. TOOL: A resource that helps you do or make things TECHNOLOGY

4. TOOL: A resource that helps you do or make things TECHNOLOGY

5. TOOL: A resource that helps you do or make things TECHNOLOGY CONTENT: The messages that matter

6. Current Events Entertainment Science Work Fashion Politics Math History Nature Money Love/Romance Health Stories about life TOOL: A resource that helps you do or make things TECHNOLOGY CONTENT: The messages that matter

7. MEDIA: Forms of expression and communication TOOL: A resource that helps you do or make things TECHNOLOGY CONTENT: The messages that matter

8. TOOL: A resource that helps you do or make things TECHNOLOGY CONTENT: The messages that matter MEDIA: Forms of expression and communication

9. DISTRIBUTION & PARTICIPATION: A means of sharing TOOL: A resource that helps you do or make things TECHNOLOGY CONTENT: The messages that matter MEDIA: Forms of expression and communication

10. DISTRIBUTION & PARTICIPATION: A means of sharing TOOL: A resource that helps you do or make things TECHNOLOGY CONTENT: The messages that matter MEDIA: Forms of expression and communication

11. PEDAGOGY: A way of learning and teaching ACCESS ANALYZE/ EVALUATE COMMUNICATE ACT TOOL: A resource that helps you do or make things TECHNOLOGY CONTENT: The messages that matter DISTRIBUTION & PARTICIPATION: A means of sharing MEDIA: Forms of expression and communication

12. Media Literacy is an Expanded Conceptualization of Literacy … the ability to access, analyze, evaluate and communicate messages in a wide variety of forms. --Aspen Institute Leadership Forum on Media Literacy, Washington DC (1993)

13. The purpose of media literacy education is to help individuals of all ages develop the habits of inquiry and skills of expression that they need to be critical thinkers, effective communicators and active citizens in today’s world. --Core Principles of Media Literacy Education, AMLA, St. Louis (2007)

14. The Spiral Curriculum ACCESS ANALYZE/ EVALUATE COMMUNICATE ACT

15. Promoting Habits of Inquiry Authors & Audiences Authorship : Who made this? Purpose: Why was it made? Who is the target audience? Economics: Who paid for it? Impact: Who benefits from this? Why does this matter to me? Response: What kinds of actions might I take?

16. Promoting Habits of Inquiry Messages & Meanings Content: What is this about? What values and points of view are expressed? What is omitted? Techniques: How was this constructed? What tools and techniques were used? Interpretations: How might different people understand this message? What is my interpretation and what do I learn about myself from my reaction?

17. Promoting Habits of Inquiry Representations & Realities Representation : How does this message represent its subject? Context : When was this made? Where or how was it shared? Credibility : What are the sources of information, ideas or assertions? What criteria do I use to evaluate it?

19. Alignment Matters Teacher Motivations Approaches to Teacher Education Instructional Methods Media Texts, Tools & Technologies

20. Teacher Education and Media/Technology Integration Independently initiated by teacher enthusiast who is: comfortable with technology & risk-taking motivated by a passionate interest responsive and respectful of students confident in the recursive process of curriculum development

21. Teacher Education and Media/Technology Integration Independently initiated by teacher enthusiast who is: comfortable with technology & risk-taking motivated by a passionate interest responsive and respectful of students confident in the recursive process of curriculum development Introduced through staff development with teachers who may be: unclear about the purposes and goals of integrating media/technology uncomfortable when feeling loss of expertise or loss of control unfamiliar with or uninterested in technology confused about what can/should be done

22. Renee Hobbs Founder, Media Education Lab Professor, Department of Broadcasting, Telecommunications and Mass Media School of Communications & Theater | College of Education Temple University Philadelphia PA 19122 Email: [email_address] http://mediaeducationab.com