Multimedia involves combining different media types such as video, audio, images, and text. It makes websites and applications more engaging by providing rich content. Multimedia can be linear, with predetermined flow set by the creator, or nonlinear, allowing users more interactivity and freedom to navigate. It has various applications in advertising, entertainment, education, and industries. New forms include online participation in communities, video on demand systems, and open courseware from universities published freely online.

1. MULTIMEDIA AND
ICT
Presented by:
Papa, Mikaela T.
Manguerra, Francesca M.
Burlan, Rafael D.
Zuniga, Ella Mae

2. Multimedia
▹ It is a combination of
different content forms
such as videos, text or
images which makes a
Web site or offline
application effective and
attention grabbing and
also known as "rich
content" because of its
abundance of variation
in presenting
information.
Embedded Multimedia
User experience
▹ It is used to evaluate
the effectiveness of a
product to consumers.
▹ It is a “person's
perceptions and
responses resulting
from the use and or
anticipated use of a
product, system or
service.
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3. Categories of Media
NonlinearLinear
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▹ It uses navigation
components to provide
the users freedom to
move around the
application and seek
the information they
want. Prioritizes
interactivity with the
audience
▹ It is the flow of the
content is
predetermined by the
creator, similar to a
video clip.

4. Types of Multimedia
▹ Multimedia Games and Simulations -
information is presented to the audience by
imitating a real-life information source into
its digital environment equivalent.
▹ Multimedia Presentation - the information
is navigated in a sequence of slideshows
and uses an application player.
▹ Multimedia Navigation - type of multimedia
that uses different graphical elements and is
linked to different pages.
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5. Applications of
Embedded
Multimedia
The efficiency in spreading information
through embedded multimedia finds its way in
different fields of application.
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6. Place your screenshot
here
Advertisement
▹Different forms of
advertisement use multimedia
formats. One of the newest
forms of advertisement is the
one placed on public websites.
▹It is the process of using
animation and graphic design
to market and sell a product or
service
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7. Entertainment
▹This is considered as one of
the most popular among
multimedia applications.
▹Video games are one of the
first applications of multimedia.
It mimic real-life graphics and
effects. Because of this, video
games have improved
together with the development
of multimedia.
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8. Place your screenshot here 8
Education
▹Multimedia is now used as an
unconventional method of
teaching and learning.
▹Electronic books and
interactive books are some of
the highlights of multimedia in
education.

9. Industrial
▹ Multimedia in corporate and industrial fields
play a major role in different aspects of the
industry from management to sales.
▹ The most popular industry nowadays
probably is the creative industry, which
depends greatly on the creation of
multimedia for arts, entertainment and
infographics
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10. Online Participation
▹ It is used to describe the interaction between
users and online communities on the web.
Online communities often involve members to
provide content to the website and/or
contribute in some way. Examples of such
include wikis, blogs, online multiplayer
games, and other types of social platforms.
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11. Video on Demand
(VOD)
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• are systems that enable users to select
video and audio content when they want it.
• are systems which allow users to select
and watch/listen to video or audio content.
• One example of this is podcasting, it is
used to transmit or broadcast digital radio
programs over the internet.

12. Open Courseware
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• (OCW) are course lessons created at
universities and published for free via the
Internet.
• It aims to educate people online on different
subjects and disciplines.
• It refers to lecture videos that are published by
universities on the Web.

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REFERENCES
www.zeroonezero.com/glossary/multimedia-advertising.html
https://en.wikipedia.org/wiki/Online_participation
https://www.artofmanliness.com/2015/11/08/podcast-153-microaggressions-
and-the-rise-of-victimhood-culture/
https://en.wikipedia.org/wiki/Video_on_demand
https://en.wikipedia.org/wiki/OpenCourseWare