What is Media Literacy Today?

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Education

Photo by Jeunesse Ville de La Roche-sur-Yon

Learning Competencies Learners will be able to… 1. identify traditional media and new media and their relationships (MIL11/12EMIL-IIIb-5); 2. compare “Medium is the Message” by McLuhan with cultural determinism (SSHS); 3. search latest theory on information and media (MIL11/12EMIL-IIIb-7); 4. discuss the Normative Theories of the Press (SSHS); and 5. evaluate the type of media in the Philippines using the Normative Theories of the Press (SSHS). Topic Outline I. The Evolution from Traditional to New Media A. Traditional vs. New Media B. Media is the Message vs. Cultural Determinism C. Normative Theories of the Press

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