The document provides an overview of media literacy as an educational framework crucial for analyzing and creating messages in various formats, highlighting its role in fostering critical thinking and self-expression among citizens. It discusses key concepts of media literacy, such as the constructed nature of media messages and the influence of media on beliefs and behaviors, while outlining methods for integrating media literacy into the K-12 curriculum. Additionally, it emphasizes the importance of teamwork and problem-solving skills in media education through practical examples, including the analysis of advertisements.

1. Introduction to Media Literacy Renee HobbsTemple University Media Education Lab Philadelphia PA

2. Using Tools & Technology ResourcesWellCritical Analysis, Reflection & EthicsTeamwork& Problem-SolvingCreativity & ExpressionWhat is Media Literacy?

3. Media Literacy DefinitionMedia literacy is a 21st century approach to education that provides a framework to access, analyze, evaluate and create messages in a variety of forms. It builds an understanding of the role of media in society as well as essential skills of inquiry and self-expression necessary for citizens of a democracy.--Center for Media Literacy

4. Media Literacy is a Life SkillMedia is part of the cultural environment and as such, it affects healthy development: Self-Awareness & AcceptanceGrowth & DevelopmentBody Knowledge and CarePersonal and Social RelationshipsStrategies for Healthy Living

5. Building Analysis and Critical Thinking Skills

6. http://mediaeducationlab.com

7. Media Literacy is a Life SkillNutrition

8. Media Literacy is a Life SkillNutritionSubstance Abuse

9. Media Literacy is a Life SkillNutritionSubstance AbuseStereotypes

10. Media Literacy is a Life SkillSexuality

11. Media Literacy is a Life SkillSexualityAggression

12. Media Literacy is a Life SkillSexualityAggressionOnline SocialResponsibility

13. Promoting Habits of Inquiry

14. Key Concepts of Media LiteracyAll media messages are constructed. Each medium has different characteristics, strengths and a unique “language” of construction. All media messages contain embedded values and points of view. People use their individual skills, beliefs, and experiences to construct their own meanings from messages. Media messages must be considered within a social, political and economic context. Media and media messages can influences beliefs, attitudes, values, behaviors and the democratic process.

15. Media Literacy is an Expanded Conceptualization of Literacy

16. Multidisciplinary Perspectives in Media & Technology in EducationMedia literacy can be applied to all the K-12 subject areas: English Language Arts

17. Social Studies/Government

18. History

19. Science

20. Health

21. Technology

22. Art/Music/Drama Multidisciplinary Perspectives in Media & Technology in EducationJohn DeweyPaolo FreireLev VygotskyRudolf ArnheimNeil PostmanStuart HallNorbert WeinerMarshall McLuhan

23. Integrating ML Across the Curriculum1. Teaching With Media & Technology2. Making Connections with Out-of-School Literacies3. Developing Information Access & Research Skills4. Strengthening Message Analysis Skills5. Composing Messages using Multimedia6. Exploring Media Issues in Society7. Sharing Ideas and Taking Action

24. Integrating ML Across the Curriculum1. Teaching With Media & Technology2. Making Connections with Out-of-School Literacies3. Developing Information Access & Research Skills4. Strengthening Message Analysis Skills5. Composing Messages using Multimedia6. Exploring Media Issues in Society7. Sharing Ideas and Taking Action

26. Captain Morgan RumThe company spent $14.5 million to advertise Captain Morgan rum in 2005 on television, magazines, radio, newspaper, and the Internet.

27. Analyze an Alcohol Ad1. Color & DesignHow is color used to attract your attention?What kinds of technologies wereused to construct this message?

28. 2. Language“The Captain was here.Don’t drink until you’re 21. Captain’s orders.”What comes to mind when you seethese words and phrases?What feelings do you experiencewhen looking at the picture?

29. 3. RelationshipsWhat inferences (educated guesses) can you make about the people pictured in this ad?What kind of relationship do you think they have?

30. 4. SubtextThe ad suggests a meaning. It doesn’t state the meaning directly. What are some possible messages that the advertiser wants you to think or feel after viewing this ad?

31. 4. SubtextI can’t wait to be 21 so I can drink alcohol.

32. 4. SubtextI can’t wait to be 21 so I can drink alcohol.A girl who drinks alcohol will dress and act in a sexual way.

33. 4. SubtextI can’t wait to be 21 so I can drink alcohol.A girl who drinks alcohol will dress and act in a sexual way.Girls who drink alcohol are attractive and fun to be with.

34. 4. SubtextI can’t wait to be 21 so I can drink alcohol.A girl who drinks alcohol will dress and act in a sexual way.Girls who drink alcohol are attractive and fun to be with.What is accurate or inaccurate about these subtext messages?What is true and falseabout these subtext messages?

35. Captain Morgan Deconstructed1. Color & DesignRed is a big contrast with the dark colors of the outdoor, nighttime setting.3. RelationshipsThe Captain looksinterested in the girl. She’s the center of attention.The drawn cartoon character and cartoon-like boots contrast with the realistic photograph.4. SubtextYou’ll get attention if you drink alcohol.You can dress and actoutrageously if you drink alcohol.2. Language The slogan is used on many Captain Morgan ads– it’sfamiliar to people.5. AccuracyWhen people drink, they can do stupid things to make themselves the center of attention – in a very negative and dangerous way.The phrase, “Don’t drink untilyou’re 21” makes drinking seemlike an adult activity. But the girl depicted in the photo looks like a teen.

36. Create a POSTERDiscuss and analyze a media text

37. Compose using full sentences to analyze using some of the key concepts and critical questions

38. CREATE a poster to share your analysis with the group

39. Display your poster and receive feedback on your ideasRULES for COMPLETING YOUR POSTERA Title

40. Five complete Sentences ARE READABLE FROM 3 FT DISTANCE

41. Ad PLACED IN CENTER OF POSTER

42. VISUAL DESIGN ELEMENTS

43. All members of the team contributeLearning TARGETS I can brainstorm and share ideas in a collaborative team

44. I can critically analyze a media message using concepts including: author, purpose, point of view, stereotypes, color & design techniques, language, relationships, subtext, and accuracy

45. I can compose effective sentences to convey critical analysis

46. I can create an attractive slide that gives the viewer an “aha!” experienceIntegrating ML Across the Curriculum1. Teaching With Media & Technology2. Making Connections with Out-of-School Literacies3. Developing Information Access & Research Skills4. Strengthening Message Analysis Skills5. Composing Messages using Multimedia6. Exploring Media Issues in Society7. Sharing Ideas and Taking Action

47. Promoting Habits of Inquiry

48. CONTACT: Renee HobbsTemple UniversityMedia Education LabPhiladelphia PA 19122Email: renee.hobbs@temple.eduPhone: (215) 204-4291Web: http://mediaeducationlab.com

49. The Power of Youth Media Production

50. Integrating ML Across the Curriculum1. Teaching With Media & Technology2. Making Connections with Out-of-School Literacies3. Developing Information Access & Research Skills4. Strengthening Message Analysis Skills5. Composing Messages using Multimedia6. Exploring Media Issues in Society7. Sharing Ideas and Taking Action